ReckittOmnichannel Marketing Search Analyst
Oct. 2021Ciudad de México, MéxicoWeb Optimization and Inbound Marketing Specialist: Excelled in optimizing company websites for Hygiene products, strategically focusing on the CAMEX (Central America and Mexico) and South West Latam regions (excluding Brazil). Crafted and executed SEO strategies aligned with Google's best practices, elevating brand visibility on the SERP. Conducted meticulous keyword research for renowned regional brands such as Vanish, Lysol, Finish, Air Wick, and Harpic, tailoring content to resonate with user preferences in Google searches. Proficient in the analysis and generation of insightful reports using support tools for SEO and SEM, leveraging data-driven insights to inform strategic decision-making. E-commerce and Search Strategist: Brought a wealth of experience as a seasoned strategist overseeing Search operations on prominent e-tailers like Amazon, Mercado Libre, and Walmart. Specialized in adeptly managing platforms and utilizing diverse advertisement types to maximize visibility. Focused on intelligent budget management, preventing overspending, and ensuring optimal cost-effectiveness within ad operations. Expert in budget allocation across e-tailer platforms, implementing smart spending practices, and preventing unnecessary expenditure. Responsible for developing nuanced keyword strategies, averting ad and product cannibalization, and curbing the inflation of keyword costs on each e-tailer platform. Committed to crafting holistic strategies, aiming not only to enhance brand visibility but also to drive organic and paid traffic effectively across various e-tailers.