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Work Background
ReckittOmnichannel Marketing Search Analyst
Oct. 2021Ciudad de México, MéxicoWeb Optimization and Inbound Marketing Specialist: Excelled in optimizing company websites for Hygiene products, strategically focusing on the CAMEX (Central America and Mexico) and South West Latam regions (excluding Brazil). Crafted and executed SEO strategies aligned with Google's best practices, elevating brand visibility on the SERP. Conducted meticulous keyword research for renowned regional brands such as Vanish, Lysol, Finish, Air Wick, and Harpic, tailoring content to resonate with user preferences in Google searches. Proficient in the analysis and generation of insightful reports using support tools for SEO and SEM, leveraging data-driven insights to inform strategic decision-making. E-commerce and Search Strategist: Brought a wealth of experience as a seasoned strategist overseeing Search operations on prominent e-tailers like Amazon, Mercado Libre, and Walmart. Specialized in adeptly managing platforms and utilizing diverse advertisement types to maximize visibility. Focused on intelligent budget management, preventing overspending, and ensuring optimal cost-effectiveness within ad operations. Expert in budget allocation across e-tailer platforms, implementing smart spending practices, and preventing unnecessary expenditure. Responsible for developing nuanced keyword strategies, averting ad and product cannibalization, and curbing the inflation of keyword costs on each e-tailer platform. Committed to crafting holistic strategies, aiming not only to enhance brand visibility but also to drive organic and paid traffic effectively across various e-tailers.
MSDTalent Marketing Specialist
Apr. 2020 - Sep. 2021 SEO Strategy Manager: Responsible for creating and planning the Search Engine Optimization (SEO) strategy for the company's career site in the United States, Puerto Rico, and Canada (Merck), as well as the website for the rest of the world (MSD). Global Content Creation and Coordination: Collaborate globally with diverse teams and divisions to create unique content across all social media channels (LinkedIn, Facebook, Twitter, Instagram, and YouTube). Copywriting and Content Management: Engaged in copywriting, creation, and editing of content on various landing pages of the company's career websites (Merck and MSD). Global Brand Guidance: Provide global guidance on brand guidelines and ensure compliance with various elements for content creation, social media posts, and images. Create and edit banners and graphic content for teams across the company globally. Project Management and Social Media Strategy: Project management, strategy design, and structure for social media publications, including scheduling digital content. Metrics Analysis and Reporting: Analyze metrics and content performance to understand engagement, insights, and impressions on social media platforms. Evaluate the performance of landing pages following the implementation of the SEO strategy. Agency Collaboration: Directly liaise with a U.S.-based advertising agency for the creation of assets and content for the company's social media platforms. Open Dialogue and Consultation: Maintain an open dialogue with company teams, providing guidance on social media content creation and the development of landing pages for the career website.
GTBSEO Writer
Mar. 2019 - Mar. 2020Ciudad de México, MéxicoProject Lead for Ford Mexico Blog: In charge of spearheading the Ford Mexico Blog project, curating unique content following the principles and steps of inbound marketing. Research and Content Creation: Conduct thorough research on topics relevant to the automotive industry and of interest to all Ford vehicle owners and enthusiasts. Craft engaging content that resonates with the brand and captures the attention of the Ford community. SEO Strategy Development: Develop and implement a robust SEO strategy for optimal project positioning within the Ford Mexico website. Create content aligning with the EAT (Expertise, Authoritativeness, Trustworthiness) strategy derived from Google's search evaluation guidelines. Metadata Creation: Generate comprehensive metadata (URLs, Title, Description, Alt Text) for all content published on the Ford Mexico Blog. Utilize brand-specific and general keywords to guide user searches on various search engines such as Google, Yahoo!, Bing, etc. Cross-Brand Support: Provide support for brands like Lincoln and Ford (Puerto Rico and the United States) in creating, translating, and using metadata for effective content and landing page positioning in SERPs. Tool Proficiency: Proficient use of tools like Google Search Console, SEMrush, and Ahrefs for extensive Keyword research and indexing of newly created or modified backend landing pages. Ensure users can easily find the requested information on search engine results pages (SERPs).
NotmusaWeb Content Editor
Jun. 2017 - Mar. 2019Ciudad de México, MéxicoContent Planning and Strategy Lead: Overseeing the planning and structuring of content for the digital version and website of Diario Deportivo Récord. Strategic Agenda Management: Strategically revising and modifying the daily agenda to create tailored content for the target audience and attract new users. Content Creation and Editorial Oversight: Leading the writing, review, and editing of content for publication on the homepage and landing pages of the website. Engagement through Interviews and Videos: Actively participating in interviews and video productions, aiming to create original and unique content for the website's user base.
NotmusaRedactor de contenidos web
Jun. 2015 - Jun. 2018Ciudad de México, MéxicoContent Creation Specialist at RÉCORD Sports Newspaper: Taking the helm in crafting and curating content tailored for the digital platform of RÉCORD sports newspaper. Proactively monitor information and stay engaged on social media to stay abreast of the latest developments. Harmonious Content Management: Proficiently manage tools to maintain a seamless blend of compelling content and visually enriching images within articles. Ensuring readers are captivated by the content on the tabloid's website through an engaging and harmonious presentation.
enelareachica.comRedactor de contenidos web
Mar. 2015 - Jun. 2015Ciudad de México, MéxicoSports Writer specializing in Football: Tasked with crafting compelling articles covering key events in the world of football. Delving deep into the intricacies of the beautiful game, conducting thorough research to bring the passion and excitement to life on the website.
BestelEditor de contenidos
Sep. 2013 - Sep. 2014Ciudad de México, MéxicoLead Writer for Public Safety Project (SEGOB): Charged with the meticulous drafting of documents central to a public safety initiative led by SEGOB. Steering the stylistic refinement of copies and writings slated for integration into the project, aimed at raising awareness about the impact of violence in the country. Content Coordination and Digital Management: Utilizing digital tools and editing programs, spearheaded the organization of audio, images, and templates essential for the seamless structuring of the project's website.
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