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Work Background
Projector InstituteCourse Manager
Sep. 2023
EVO.companyChief Marketing Officer at Zakupki.Prom
Apr. 2019 - Mar. 2024Ukraine- Developing and implementing marketing strategy
- Assembled an internet marketing team from scratch
- Building brand awareness;
- Forecasting traffic, leads and sales;
- Leading marketing department responsible for all consumer acquisition and retention marketing, branding, analytics;
- Department work planning, setting goals and kpi`s;
- Planning and launching display and performance advertising campaigns;
- Analysis of marketing activities, the effectiveness of traffic sources.
- Budgeting
- Rebranding
FoxtrotHead of Digital Marketing
Dec. 2017 - Sep. 2018KyivRelaunched the internet-shop, rebranding (launched an advertising campaigns) - Assembled an internet marketing team from scratch
- Lead 10 person department responsible for all consumer acquisition and retention marketing, branding, analytics.
- Collaborating through cross-functional teams: sales support, product development, offline marketing department.
- Creating and implementation of a communication strategy in the framework of a general e-commerce strategy.
- Department work planning, setting goals and kpi`s.
- Budgeting. - Forecasting traffic, leads and sales.
- Planning and launching display advertising campaigns.
- Analysis of marketing activities, the effectiveness of traffic sources
EVO.companyHead of Digital and Media Marketing
Oct. 2015 - Dec. 2017KyivLaunched an advertising campaigns (for more than 7 marketplaces of holding))
- Assembled an internet marketing team from scratch
- Lead 5 person department responsible for all consumer acquisition and retention marketing, branding.
- Collaborating through cross-functional teams: sales support, product development, marketing departments of the company.
- Creating and implementing promotion strategies
- Department work planning, setting goals and kpi`s.
- Budgeting. - Forecasting traffic, leads and sales.
- Planning and launching display advertising campaigns (desktop, mobile, mobile apps).
- Analysis of marketing activities, the effectiveness of traffic sources.
- Product marketing (A/B testing of lp`s, creating chains of trigger letters etc.)
EVO.companyDigital Marketing Manager
May. 2014 - Oct. 2015Kyiv- Lead generation (all channels of traffic) and funnel optimization
- Product marketing (A/B testing of lp`s, creating of chains of trigger letters, optimize tips for managers in CRM-system )
- Cross-marketing activities
- Coordinating ppc-specialists
- Referral loyalty program (analysis, restart and support)
- Organization of exhibitions abroad
- Support, management and cooperation with dealers
- Market and competition monitoring
EVO.companyMarketing speсialist
Nov. 2012 - May. 2014Kyiv• Marketing support of official dealers: POS, promotions, email-marketing, conducting webinars for effective work, organization of participation in exhibitions and conferences. • Cross-marketing activities
• Event-marketing (organization of seminars, conferences, participation in exhibitions)
• Leading country-managers in Belarus and Kazakhstan (advising, preparation of models for publicity events, leadthrough of necessary partner deliveries).
• Preparation of all souvenir production and POS-materials for a company.
• Conduct of documents on all events of marketing department.
EKO, LLC (city-mall "Europort") (http://www.eko.com.ua)Marketing speсialist
Apr. 2012 - Nov. 2012Kyiv- adjusting of effective communications with the users of city-malls facilities of the direct and indirect advertising and PR;
- participation in forming of brand of network of city-malls «Europort», «Locomotive» etc. all over the Ukraine (brandname style, brandbook, marketing communications);
- advertising of city-malls: outdoor advertising;
- preparation of POS-materials for promotion of city-malls (conception, to control of placing);
work with a designer (preparation of requirement specification for a designer;
- organization and leadthrough BTL- and event-measures with the purpose of increase of traffic, increases of knowableness of city-malls and loyalty to them (from an idea to control of implementation);
- preparation and leadthroughs of openings of new city-malls – from announcement to event; leadthrough of marketing researches (drafting of questionnaires, analysis of the got information);
- preparation of reports-presentations on the leadthrough of event-measures; - to analyse publicity activity of competitors in every town;
- to choose effective contractors (advertisings agencies and other) by the leadthrough of tenders. To control implementation of work of contractors;
- preparation and planning of budgets; - coordination of work of regional marketing specialist of city-mall in Kherson; - work with a primary document (contracts, accounts, certificates etc.).
Sonata group (http://adv-sonata.com)Account manager
Nov. 2009 - Sep. 2011Kyiv- communication with clients, contractors, partners; - working with a primary document (agreements, accounts, acts of the executed works);
- to make conception of advancement of commodity at the market;
- to choose advertising facilities;
- to budget for an advertisement campaign;
- to organize and realize a BTL and ATL;
- to place an advertising in MASS-MEDIA;
- printing of selling aids;
- working with a designer (drafting of requirement specifications in an order to create a layout for an advertisement);
- working with souvenir products;
- placing of the outdoor advertising; - to organize courier's delivery of selling aids;
- placing of advertising on informative stands
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