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Work Background
Red TorpedoBrand Manager USA
Jan. 2018Glasgow, Scotland, United KingdomBrand Management & Business Development overseeing Red Torpedo/V-Twin Brands trio of motorcycle-lifestyle clothing brands - Red Torpedo Racing Clothing, Ton-Up Clothing, Mean Bird Motorcycles Clothing; as well as Heritage brand partners Ace Cafe London, Vincent, Velocette. HQ'd in Glasgow, now in USA.
Ace Cafe North AmericaChief Marketing Officer
Jan. 2014 - Dec. 2018Orlando, Florida AreaKey Senior Executive & Founding Partner that orchestrated the first-ever North American launch of the 80-year-old iconic Ace Cafe London lifestyle brand -- the world-famous gathering place for car, motorcycle & rock ‘n roll enthusiasts. Architect of brand rollout, over-arching national brand strategy, consumer marketing initiatives onsite, offsite & online; supervisor of all offsite brand activation; content creator & archive curator; sole brand steward. Wrote company positioning, content creation & usage guidelines, marketing strategy, PR/Social/Digital engagement planning, company spokesman. Chief of all external & customer-facing contact, brand partnerships; Producer of every written word, spoken word, on-camera interview, visual, and edit; Captained all brand positioning, digital/creative services, streaming, & broadcast.
Ace Cafe North AmericaBranding Counsel
Jan. 2012 - Dec. 2014North AmericaEngaged to strategize and pilot the US brand introduction of the world-famous 75-year-old Ace Cafe London restaurant / lifestyle brand; supervisor of all digital & social presence, event producer of offsite brand activation at key motorsports events across the USA.
PassmoreLab 3D Production StudiosHead of Branding & Distribution
Jan. 2010 - Dec. 2012Captained external brand contact for multi-million dollar start up, led brand development and title distribution across numerous platforms in the live-action 3D film production and 2D to 3D conversion industry. Supervision of marketing, public relations, title development and distribution of 3D digital content (TV, animation, feature films, music videos, attraction films, ride films) to end users in television, 3D streaming, theatres, attractions, science centers, and museums.
Ripley Entertainment, Inc.Vice President, Marketing & Branding
Jan. 2005 - Dec. 2009Top Marketing Executive for the Ripley's global brand; took over an aging 87-year-old "Ripley's Believe It or Not!" core brand and crafted it into a credible, industry-acclaimed attractions brand and marketing powerhouse; achieving never-before-seen awareness levels; 2 IAAPA Brass Ring Awards for Excellence in Marketing; supervised complete brand revitalization & positioning; and created Marketing & PR departments, where one never existed before. Led international brand development, consumer marketing strategy, and creative services; simultaneously supervised the brand launch of the $140 million Great Wolf Lodge Indoor Waterpark Resort in Niagara Falls; built "Ripley's Believe It or Not! Shockingly TRUE Stories" TV series; engineered production deal and representation with William Morris Agency; led the 3D conversion of priceless archived Ripley's vault footage; spearheaded new openings in Times Square and Piccadilly Circus and produced all television creative & digital platforms.
Hard Rock InternationalSenior Director Worldwide Marketing
Jan. 2000 - Dec. 2005Top marketing executive for the Hard Rock global brand, managed creative team responsible for marketing strategy for brand with annual sales of $400 million, with 115 units in 40 countries. Supervised brand management & development, creative services, new unit & brand extension openings; created Hard Rock's Live Music Series, launched "Little Steven's Underground Garage" syndicated radio show with host Little Steven Van Zandt (E Street Band, The Sopranos), and supervised film & television placement.
House of Blues EntertainmentDirector of Sales & Marketing
Jan. 1997 - Dec. 1999Built & launched Marketing, PR & Sales Departments for brand as competitor to Hard Rock Café & Planet Hollywood during key North American expansion phase, reporting to founder Isaac Tigrett. Launched House of Blues in Downtown Disney and House of Blues in Myrtle Beach, South Carolina.
Hard Rock InternationalPublic Relations & Marketing Manager
Jan. 1993 - Dec. 1997Supervised PR Department during key ownership transition & onslaught of brand competitor Planet Hollywood stage; produced Live Music as critical component to brand awareness at the World’s Largest Hard Rock Café at Universal Studios in Orlando, handling marketing, PR, special events, concert production, live music programming, and celebrity relations. Launched new Hard Rock Cafés in Miami, Myrtle Beach, Key West.
The Walt Disney CompanySenior Marketing Representative
Jan. 1989 - Dec. 1993Joined Resort Marketing & Special Markets divisions during crucial brand introduction of Pleasure Island, responsible for marketing, promotions, live events, press events.
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