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Work Background
Good RebelsDirector de Clientes | Client Success Director
Nov. 2024Madrid, Comunidad de Madrid, EspañaClient Success Director | Good Rebels As Client Success Director at Good Rebels, I lead the management of key accounts and coordinate multidisciplinary teams to deliver integrated digital solutions focused on results. My key responsibilities include: - Account management and optimization: Responsible for P&L, profitability, and client relationships, overseeing both existing projects and generating new business opportunities.
- Strategic direction of digital projects: Overseeing digital marketing campaigns, Creativity, Content Strategy, Social Media, CRM, Marketing Automation, and Performance marketing.
- Development of tailored digital strategies: Defining and implementing solutions in areas such as eCommerce, customer journey, Social, CRM, digital analytics, and paid media.
- Leadership and team coordination: Managing multidisciplinary teams to ensure project quality and efficiency, while fostering collaboration and professional growth within the team.
- Client relationship management and negotiation: Leading key negotiations and ensuring client satisfaction and retention, always seeking solutions that maximize value and ROI.
- Development of new services and strategic partnerships: Identifying new business opportunities, focusing on expanding integrated services and delivering innovative solutions for our clients. This approach enables us to continuously create value, delivering effective digital solutions that optimize customer experience and drive commercial results.
Publicis Groupe EspañaCRM Cliente Service Director - Business Agency Lead
Jul. 2024 - Nov. 2024Madrid, Comunidad de Madrid, EspañaCRM Client Service Director: - Lead and oversee the operations of a Center of Excellence project for L’Oreal. Across 27 countries and 35 brands, ensuring efficiency and alignment with strategic objectives.
- Manage and inspire a multidisciplinary team, cultivating a collaborative environment where innovation, excellence, and continuous improvement are at the forefront.
- Engage with client stakeholders at all levels, serving as the primary point of contact and building strong, trustworthy relationships to ensure seamless project execution.
- Deliver bi-directional reporting, providing insights and performance updates to both Publicis senior leadership and key client sponsors at the EMEA executive level.
- Identify and capitalize on growth opportunities, leading initiatives that drive business development and expansion in alignment with client goals.
- Promote a culture of continuous learning and excellence, staying informed on industry trends and best practices to consistently enhance team performance and project outcomes.
McKinsey & CompanyMarketing Operations Manager
Dec. 2023 - Sep. 2024Madrid, Comunidad de Madrid, EspañaManaging Martech consultant teams and projects for the company and our customers. Lead end-to-end engagement with our clients taking them to the next level of maturity in Marketing Automation, leading them to excellence in terms of good practices and ad hoc solutions at all levels in the Salesforce Ecosystem. Project management and delivery, with strategic and functional global and/or personalized solutions: - Budget allocation, project profitability, scalability of solutions implemented.
- Resources allocation: manage workloads, resources optimization and automation of internal processes.
- Mentoring and fostering the career growth of employees, establishing processes that allow their professional growth. Four main categories of responsabilities: Client Service, people management, operational management, and leadership. . - Client service: Supporting and enabling the team to deliver client work at scale and in line with our standards. Proposing specific solutions tailored to the client’s needs within their Martech ecosystems and complementary solutions. And advise on technical architecture Marketing solutions, including integrations, governor limits, and object modeling across the Salesforce Marketing Cloud environment and other technical platforms. - People management: Growing our delivery team to support client service across the Europe. Recruiting, mentor, and apprentice colleagues, enabling their long-term professional growth and solving day-to-day issues. - Operational management: ing with global leadership to set and execute the team strategy. Overseing operational leadership matters such as planning, communications, team logistics, recruiting, hiring, training, and evaluating. - Leadership: Finally, be considered a core leader in our global Martech practice. Connecting Growth, Marketing & Sales team with the broader community, supporting hub initiatives, and creating an exceptional environment for the group.
S4G ConsultingMarketing Operations Manager
Dec. 2023 - Jun. 2024Madrid, Comunidad de Madrid, EspañaManaging Salesforce SFMC & Pardot teams and projects for the company and our customers. Lead end-to-end engagement with our clients taking them to the next level of maturity in Marketing Automation, leading them to excellence in terms of good practices and ad hoc solutions at all levels in the Salesforce Ecosystem. Project management and delivery, with strategic and functional global and/or personalized solutions: - Budget allocation, project profitability, scalability of solutions implemented.
- Resources allocation: manage workloads, resources optimization and automation of internal processes.
- Mentoring and fostering the career growth of employees, establishing processes that allow their professional growth.
McKinsey & CompanyMarketing Automation Team Lead
Apr. 2021 - Dec. 2023Madrid, Comunidad de Madrid, EspañaSalesforce Marketing Automation Team Lead at S4G, a McKinsey Company Client-facing:
Interacting with customers to identify needs and provide value-added solutions Management of customer expectations and guiding them towards Salesforce standards
Design, plan and execute workshops and customer discovery activities
Ensure customer satisfaction and nurture long-term relationships Marketing Pre-sales manager:
Qualifying and understanding our customers business needs and have value led sales conversations to articulate the impact that Salesforce Marketing solutions can have on their organisation.
Working and collaborating with our commercial team to help close sales opportunities.
Partnering with Salesforce team to work on joint opportunities to help drive and close marketing complex solution sales. Team Lead:
Form and build a team (Business Analyst & Devs, seniors)
Support the sales and pre-sales team in Marketing Cloud projects
Perform of team reviews, defining specific action plans for each person and supporting them for their personal achievement Project Involvement:
Ensure best practices of implemented solutions, quality procedures and project delivery.
Manage of Marketing automation consulting projects, designing project plans, monitoring project execution and proposing project improvements.
Reporting, communicating and negotiating in project follow-up meetings with the client and other stakeholders. Cross department collaboration:
Support to the sales and pre-sales team in Marketing Cloud projects
Conducting webinars, demos and presentations
Conduct of trainings and communication sessions with the rest of the organization to communicate best practices, releases...
S4G ConsultingMarketing Automation Team Lead
Apr. 2021 - Dec. 2023Madrid, Comunidad de Madrid, EspañaSalesforce Marketing Automation Team Lead at S4G, a McKinsey Company Client-facing:
Interacting with customers to identify needs and provide value-added solutions Management of customer expectations and guiding them towards Salesforce standards
Design, plan and execute workshops and customer discovery activities
Ensure customer satisfaction and nurture long-term relationships Marketing Pre-sales manager:
Qualifying and understanding our customers business needs and have value led sales conversations to articulate the impact that Salesforce Marketing solutions can have on their organisation.
Working and collaborating with our commercial team to help close sales opportunities.
Partnering with Salesforce team to work on joint opportunities to help drive and close marketing complex solution sales. Team Lead:
Form and build a team (Business Analyst & Devs, seniors)
Support the sales and pre-sales team in Marketing Cloud projects
Perform of team reviews, defining specific action plans for each person and supporting them for their personal achievement Project Involvement:
Ensure best practices of implemented solutions, quality procedures and project delivery.
Manage of Marketing automation consulting projects, designing project plans, monitoring project execution and proposing project improvements.
Reporting, communicating and negotiating in project follow-up meetings with the client and other stakeholders. Cross department collaboration:
Support to the sales and pre-sales team in Marketing Cloud projects
Conducting webinars, demos and presentations
Conduct of trainings and communication sessions with the rest of the organization to communicate best practices, releases...
HMGMarketing Automation & Affiliation Project Manager
Mar. 2020 - May. 2021Madrid, Comunidad de Madrid, EspañaConsultancy and Implementation for a diverse range of clients spanning iGaming, Financial Services, Real Estate, Automotive, E-Commerce, and more: - Goal Setting and Strategic Planning: Formulating recommendations for actions and tools to achieve specified objectives.
- Proposing, facilitating, and developing new actions, landing pages, workflows, journeys, tracking mechanisms, forms, and pixels via CRM to optimize and monitor outcomes.
- Conducting daily communication, planning, and training meetings, addressing challenges, and overseeing campaigns and actions.
- Planning, Executing, and analyzing Marketng Automation campaigns across various channels and platforms such as Sharp Spring, DotDigital, Salesmanago, Hubspot, Salesforce, Dynamics, and others.
- Client segmentation: Configuring queries, filters, and audiences within client databases and CRM systems (e.g., MK Cloud, Óptima, Datorama).
CODERECRM Sport Coordinator
Dec. 2018 - Mar. 2020Malta• CRM Sport Coordinator: Responsible for planning, decision-making, management, and analysis of brand promotional activities, both globally and segmented, across Spain, Mexico, Colombia, and Panama.
• Execution, monitoring, and analysis of promotional activities on Codere's online channels in Spain, Mexico, Colombia, and Panama.
• Designing brand promotional campaigns, including content generation, mechanics, and terms and conditions, from conception to publication on the website and app.
• Spearheading and directing campaigns as the CRM point of contact between Customer Support, Marketing, and Content and Social Media teams.
E2 Communications GmbHMarketing and Content Manager
Jun. 2017 - Dec. 2018MaltaMarketing and Content Manager overseeing the Spanish Market at E-2 Communications: - Lead strategist for CRM retention and reactivation campaigns utilizing Salesforce Marketing Cloud and managing Social Media Channels.
- Content curation and research for Spanish websites in the realm of Sports Betting.
- Extensive research on Spanish bookmakers, establishing and negotiating affiliation agreements.
- Conducting SEO activities ranging from research and analysis to link-building and social media engagement.
- In-depth research on bookmakers active in Spain with consistent communication maintenance.
- Implementation of Search Engine Marketing (SEM) measures.
- Establishment of a comprehensive spanish partner network.
- Conducting thorough screening of the Spanish online betting market.
Eatable AdventuresSocial Media Manager & Consultant
Sep. 2016 - Sep. 2017Madrid y alrededores, EspañaSocial Media Strategist + Social Media Consultant
Soporte en gestión de comunicación de sus plataformas.
Elaboración de convocatorias para cada perfil de medio.
Redaccion y envío de convocatorias y notas de prensa.
Atención a prensa, antes, durante y tras los eventos.
Selección de temas de fondo a publicar con dirección de la empresa.
Freelance.Community & Social Media Manager
Jan. 2015 - Jun. 2018Creación y verificación de RRSS.
Elaboración contenido multimedia (fotos y vídeos) para el cliente.
Seguimiento de la rutina.
Asesoramiento de cómo gestionar redes sociales y formación.
HEIM:SPIEL Medien GmbH & Co. KGContent Management Specialist and Community Manager
Apr. 2013 - Jul. 2017Madrid, Comunidad de Madrid, EspañaResponsible of development of creating Content and Social Media strategies. Creating strategies to develop the website (Content, SEO optimization, Affiliate links, adverts…).
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