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Work Background
Fixperts shopGeneral Manager
Jan. 2024 - Apr. 2024Dubai, United Arab EmiratesFixperts Retail is the emergent customer facing arm of the construction and property maintenance group. It builds on the technical skills and know-how of the wider company to deliver expert ‘fixes’ for all kinds of technological, horological and fashion related issues.
• Built a plan for modernizing e-commerce to streamline operations and brand building
• Restructured retail team to drive control to store management.
• Introduced purchasing, ordering and procurement procedures. • Created new store strategy to give structure to expansion plans.
• Created purchasing/ pricing strategy.
• Developed sales targets and ROI strategy.
• Lead marketing activations in key markets.
MMI - Maritime and Mercantile InternationalLe Clos Terminal Manager
Sep. 2017 - Jun. 2023Dubai, United Arab EmiratesLe Clos is the international award-winning fine wine and luxury spirit brand for MMI based in Dubai International Airport. Turnover of aed85M.
• Developed and maintained range plans and worked with suppliers and stakeholders to ensure continuity of supply without gaps or oversupply. Successful reduced storage costs by +60%.
• Collaborated with category and marketing teams to enhance the skills and knowledge of the Le Clos team, ensuring a world-class and relevant offering across all locations, including exclusive listings.
• Achieved impressive annual sales growth of +20% and profit growth of +25% for 5 years, including during covid lockdown.
• 10+ years of surpassed profit targets inc. 2020 despite airport closure by implementing remote sales strategies to engage private clients.
• Spearheaded the continual e-commerce refresh, won stakeholder buy-in, mapped the requirements, the pitch process for the development and management of the site and the re-launch.
• Led and mentored the sales team to ensure efficient operations and profitable growth.
• Led a record-breaking team in travel retail wines and spirits sales on four separate occasions, including the sale of 2 bottles of whisky for $1.2M
• Developed world-class offerings, managed events, and provided strategic advice on PR initiatives.
• Oversaw recruitment, onboarding, and training of team members, ensuring high-quality talent acquisition and development.
• Created collaborative cross-functional marketing and merchandising with e-commerce for seamless operations.
• Championed CSR initiatives, particularly focused on sustainable packaging.
MMI - Maritime and Mercantile InternationalSales Manager
Jan. 2014 - Jun. 2017Dubai, United Arab EmiratesDeveloped customer experiences, enhancing team product knowledge and client relationships for profitable growth (up to 80% pa)
Led recruitment and onboarding processes. Developed and formalized the team structure.
Ensured merchandising standards and range development for new stores.
Lead successful e-commerce platform re-build team, delivered on time with site that generated >10% of total revenue in first year.
MMI - Maritime and Mercantile InternationalStore Manager
Sep. 2010 - Jan. 2014Dubai, United Arab EmiratesManaged VVIP client relationships and organized world-class launch events including regional launches of LVMH prestige range. Led the team to deliver exceptional customer satisfaction (85% NPS) and growth (+200%).
Managed and executed the strategy and successful implementation of the recruitment effort to triple the size of the shop floor team from 12 to 48 over 3 months.
Direct WinesWine Merchant
May. 2009 - Sep. 2010Reading, United KingdomPrivate client sales for Europe's largest mail-order wine company
Majestic WineStore Manager
Sep. 2002 - Mar. 2009London, United KingdomMajestic management trainee scheme took me to running one of the top ten busiest stores in the chain and I was awarded the region's Manager of the Year.
Waterlow Professional Publishing Ltd.Editorial Assistant
Sep. 2001 - Jul. 2002London Area, United KingdomCopy editing / fact checking legal reference publications
Media Sales
StagesFront of House
Sep. 1995 - Aug. 2001Nottinghamshire, England, United KingdomCash handling
Dispute resolution
Customer service
Talent Management
Logistics
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