I lead digital transformation and new business growth at Grupo Silvio Santos, one of Brazil’s most iconic conglomerates in media and entertainment. As Chief Innovation Officer, I drive strategic planning, ERP/CRM/data integration, and technology governance across companies like SBT, Jequiti, Liderança, and Jequitimar.
At the same time, I head operations at TQJ – Todos Querem Jogar, the group’s iGaming company, licensed by the Ministry of Finance. I am spearheading the launch of multiple brands, including Bet do Milhão, Baú Bingo, and Tele Sena Bet, leveraging the SBT legacy to enter Brazil’s fast-growing betting and gaming market with a focus on compliance, responsible gaming, and sustainable growth.
Previously, I built my expertise at Netflix and HBO Max, where I led regional strategy and go-to-market initiatives, including product launches, partner marketing, and digital growth. At Netflix, I was responsible for scaling campaigns across Latin America, driving subscriber acquisition and retention with a focus on localized execution. At HBO Max, I worked on the platform’s expansion in Brazil, ensuring alignment between global strategy and regional delivery.
My background blends strategy, execution, and innovation:
- Negotiating investment rounds and building joint ventures with global players (Flutter, Playtech, Hard Rock Digital, Genius Sports, OpenBet).
- Scaling new digital products to millions of users in highly regulated markets.
- Driving cultural transformation inside legacy organizations, fostering data-driven, agile, and high-execution teams.
Above all, I focus on turning strategy into measurable impact — balancing bold innovation with disciplined governance.More...
Paul Hewings
General Manager
Verified
General Manager | Retail & FMCG Leader | Sales Growth & Operations Expert
Paul Hewings is a results-driven General Manager with over 22 years of experience in luxury retail, FMCG, and travel retail. Specializing in sales growth, strategic expansion, and operational efficiency, Paul has a proven track record of driving profitability and leading high-performing cross-functional teams.
With expertise in fine wine, luxury spirits, and premium consumer goods, he has spearheaded large-scale inventory management, e-commerce growth, and customer experience strategies. As Acting General Manager at Le Clos (Emirates Group), Paul led the brand to consecutive years of double-digit revenue and profit growth, overseeing global partnerships, brand development, and multi-channel retail strategies.
Paul is passionate about innovation in retail, optimizing supply chains, and enhancing customer engagement through data-driven decision-making. Currently pursuing an MBA Essentials program at the London School of Economics, he continues to refine his leadership and business acumen.
Based in Dubai since 2010, Paul brings deep regional expertise and a global perspective, making him a valuable asset for brands looking to expand and thrive in competitive markets.More...