TradeWinds Island ResortseCRM Strategist and Loyalty Program Service Administrator
Dec. 2009 - Aug. 2011Worked with resort departments, including but not limited to Marketing, Revenue, Sales and Reservations to create a web presence and brand awareness by implementing social media, strategic online marketing campaigns, and the redesign of a loyalty program. Designed and applied online marketing campaigns including banner ads, postcard emails, and eNewsletters effectively driving brand awareness, bookings and traffic to website, landing pages as well as social media profiles such as Facebook, Twitter, LinkedIn and YouTube. Campaign tracking with Google Analytics and CRM system. Generation of campaign revenue reports and analyzing results to ensure the success of future online marketing campaigns. SEO/SEM for company website and online marketing initiatives, with custom analytic report building. Assisted in the creation and execution of marketing plan for the complete redesign of guest loyalty program. Oversaw the integration of CRM software with existing company website and hotel PMS to implement the new loyalty program with a total database of over 60,000 members. Generated content for online marketing campaigns, as well as the company website, landing pages, and print publications. Assisted in mapping the design and functionality of mobile website. Regular maintenance of company website using a Content Management System and html knowledge. Effective electronic Customer Response Management (eCRM) through loyalty program support and service. Daily interaction with loyalty program members and current TradeWinds guests, to answer questions program questions and solve any membership discrepancies.