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Work Background
SpinutechVice President, Web Services
Mar. 2019Tampa, Florida, United StatesOrchestrated the strategic development of core offerings within a $30 million web services division at a dynamic digital marketing and website development agency. Spearheaded team-building, process refinement, and training for a team of eight directors overseeing areas such as development, web design, IT engineering, project management, web analytics, and quality assurance. Proficiently managed financial analysis, P&L responsibility, budgeting, and cost optimization for a $10 million budget, contributing as a vital executive leadership team member over an agency of 160+ employees. Championed cross-functional collaboration, clarifying roles and performance indicators while expertly overseeing projects with budgets ranging from $50K to $1M. Introduced scorecards to meticulously track measurable targets and set ambitious goals, while propelling business expansion through strategic cost-saving initiatives and the consistent delivery of high-quality results.
Bayshore SolutionsSenior Project Manager
Jan. 2018 - Mar. 2019Tampa, Florida, United StatesProficiently oversaw a diverse portfolio of projects, spanning from start-up to midsize clients with budgets ranging between $15K to $75K, to large-scale enterprise-level projects with budgets exceeding $500K. Skillfully allocated resources, meticulously defined timelines and milestones, and efficiently organized project requirements. Engaged with clients to discern their specific project objectives and deployment strategies, catering to lead generation, e-commerce, and marketing goals for both small-to-medium enterprises and large corporations. Elevated my reputation as a reliable professional with exceptional interpersonal skills while serving as a mentor and guide to junior team members. Cultivated a collaborative ethos across departments, with a sharp focus on client retention, satisfaction, and fostering organic growth opportunities.
FKQ AdvertisingSenior Project Manager
Oct. 2016 - Dec. 2017Clearwater, Florida
FKQ AdvertisingDigital Project Manager
Dec. 2013 - Oct. 2016
FKQ AdvertisingEmail Marketing Specialist
Jul. 2013 - Dec. 2013
AvantairCustomer Relationship & Loyalty Manager
Mar. 2012 - Jul. 2013Clearwater, FLResponsible for developing, executing, refining and measuring marketing campaigns by working with internal teams and external vendors. Providing functional expertise and leadership that improves the fractional owners’ experience across all brand touch points. Designed and incorporated the automation of key sales and marketing processes to better allocate time and available resources. Strategic design and tactical implementation of analytic standards used to increase overall ROI on marketing initiatives. Created new digital and print media campaigns in alignment with company voice and messaging to increase overall brand awareness and visibility. Revised existing sales process to streamline the flow of data from new lead acquisition to contract reporting and worked with Sales team to develop strategies that increased the volume and quality of new business. Created touch point life-cycle for new owners to ensure customer loyalty and program satisfaction. Introduced SEO best practices and generated/managed content for company website that increased overall traffic and conversions.
Paramount Digital PublishingAssistant Director of Marketing/Marketing Coordinator
Nov. 2011 - Mar. 2012Tampa/St. Petersburg, Florida AreaWorked directly with CEO and Director of Marketing to produce and promote Virtual Internet Marketing and Virtual Real Estate education materials through a multitude of online channels. Brand development, web site traffic growth, reporting on web site activity and conversions to determine ROI and plans for improvement. Assist with strategic development, including business plan & sales strategies. Email marketing- template design, content writing, list development, segmenting offers, AB testing and evaluation. Affiliate Marketing.
TradeWinds Island ResortseCRM Strategist and Loyalty Program Service Administrator
Dec. 2009 - Aug. 2011Worked with resort departments, including but not limited to Marketing, Revenue, Sales and Reservations to create a web presence and brand awareness by implementing social media, strategic online marketing campaigns, and the redesign of a loyalty program. Designed and applied online marketing campaigns including banner ads, postcard emails, and eNewsletters effectively driving brand awareness, bookings and traffic to website, landing pages as well as social media profiles such as Facebook, Twitter, LinkedIn and YouTube. Campaign tracking with Google Analytics and CRM system. Generation of campaign revenue reports and analyzing results to ensure the success of future online marketing campaigns. SEO/SEM for company website and online marketing initiatives, with custom analytic report building. Assisted in the creation and execution of marketing plan for the complete redesign of guest loyalty program. Oversaw the integration of CRM software with existing company website and hotel PMS to implement the new loyalty program with a total database of over 60,000 members. Generated content for online marketing campaigns, as well as the company website, landing pages, and print publications. Assisted in mapping the design and functionality of mobile website. Regular maintenance of company website using a Content Management System and html knowledge. Effective electronic Customer Response Management (eCRM) through loyalty program support and service. Daily interaction with loyalty program members and current TradeWinds guests, to answer questions program questions and solve any membership discrepancies.
TradeWinds Island ResortsInternet Marketing Specialist
Dec. 2009 - Aug. 2011Tampa/St. Petersburg, Florida AreaCreative marketing design and web implementation through a multitude of online channels that provided unique and successful campaigns. Up-to-date with current software, applications and social media profiles. Effective Customer Response Management through loyalty program support and service.
Freelance Technical WriterFreelance Copywriter
Jan. 2008 - Dec. 2009Tampa Bay/USFreelance copywriting for online and print. Article research and preparation.
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