Adrian Diaz de Leon is a talented Web Developer at Viastara, where he specializes in creating e-commerce focused websites for the company's clients and integrating e-commerce stores to the company's ERP system and other services, as well as internal tools for the IT department. Adrian has successfully led numerous projects from concept to launch as a Full Stack developer, dealing with both Front and Back End development. He holds a degree in Digital Graphic Design Engineering from Cetys Universidad, Tijuana.More...
Alex Rodríguez
UX & Digital Commerce Manager
Verified
Passionate about creating seamless digital experiences that drive customer engagement and sales. With over nine years of experience in eCommerce, UX strategy, and digital marketing, I specialize in optimizing customer journeys, enhancing content performance, and executing high-impact media campaigns.
I’ve led initiatives that achieved double- and triple-digit sales growth, improved content health scores from 50% to 96%, and earned industry recognition, including MKT Person of the Year and the Mercado Ads Best Full Funnel Campaign award.
Skilled in SEO, digital shelf analytics, conversion rate optimization, and paid media strategies, I thrive on leveraging data to craft innovative solutions that deliver measurable results. Always exploring new ways to elevate brand presence and enhance the online shopping experience.More...