XeroxVice President: Field Marketing (EMEA)
Aug. 2021 - Mar. 2023Bristol, England, United Kingdom๐ฅ๐ฒ๐ด๐ถ๐ผ๐ป๐ฎ๐น ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐: Led a team of 28 EMEA field marketers across 41 countries with the EMEA region to successfully create and deploy Xerox marketing programs to support annual revenues of $2.2bn. Localizing campaigns to increase relevancy and impact across different cultures, languages and business approaches. Managing regional communications and risk management, news with brand coverage, and full budgetary control. Reporting to the CMO with strong ties across global marketing to maximize, and customize, all sales and marketing opportunities for the region. Active member of the EMEA Senior Leadership Team working closely with the EMEA President to ensure alignment to business priorities and to drive new transformational ideas. Streamlining and automating processes to improve reporting, productivity and marketing performance across borders. Interfacing with sales leadership, product marketing teams and support functions to bring campaigns to market, faster. Building strong bonds through working closely with my virtual team - focusing on engagement, enrichment and personal and professional growth. โข Aligned and influenced sales leaders, product marketing, and supported teams to achieve shared success.
โข Directed C-Level ABX, sales enablement, and elevated partner marketing. โข EMEA field events delivered $15.7M new pipeline.
โข Insight-led performance-driven strategies, simplified budgets, and increased productivity.
โข Created the first development program to grow professional/product skills across global marketing.
โข Developed a channel marketing system to integrate marketing spend, programs and results across Middle East and Africa regions, saving 100+ resource hours and delivering measurable metrics for the first time.