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Work Background
ConnectdBoard & Strategy Advisor | Mentor
Apr. 2024London Area, United KingdomExciting opportunity providing strategic marketing advice, business direction, and coaching support to startup founders. Learning from each other, innovating together and sparking ideas with impact. โข Strategic Guidance: Providing strategic business advice to founders and their startups' leadership teams.
โข Specialized Marketing Expertise: Bringing new ideas and fresh insights to help solve challenges and scale up business ventures through sales and marketing approaches.
โข Network Introductions: Facilitating intros to build wider networks and help create new opportunities.
โข Founder Mentoring: Acting as a sounding board and mentor to founders, supporting problem solving, critical decision-making and funding journeys.
GDS GroupChief Marketing Officer
Mar. 2023 - Mar. 2024Bristol, England, United KingdomLeading the Marketing, Sales Ops and Web Dev teams to deliver marketing excellence across the GDS Group. Supporting the team with clear direction, encouraging ideas, insights and collaboration to build team success and growth. Aligning sales and marketing actions to deliver a greater return on the customer experience and helping to accelerate sales opportunities. Driving a performance marketing culture by focusing on customer success to drive our success. Transforming business growth and competitive advantage across all experiences: digital summits, showcases, roundtables and in-person events. โข Aligned RevOps teams to enhance CX and accelerate revenue; NPS grew by 11.35 pts.
โข Built the brand by leveraging advocacy through client success stories to drive results, doubling the social engagement rate to 7%. โข Executed targeted multimedia campaigns using real-life insights to accelerate digital transformation; achieved 4.5-fold increase in MQLs, a 20-fold increase in SQLs, and 52-fold growth in won revenue over 12 months.
โข Fostered a collaborative team environment to generate insightful, engaging, and exciting ideas to broaden our reach and impact. โข Curated and presented thought leadership content live at events and on panels, in social media and articles.
Monmouthshire Building SocietyVolunteer Leadership Role: External Board Observer
Jan. 2022 - Dec. 2022Newport, Wales, United KingdomVoluntary position to gain external knowledge of a different industry and the working dynamics of the Board Room. Contributing to monthly Board Meetings, Strategy Planning and Renumeration Committees. Individually connecting with Board Members to understand their business challenges. Sharing my industry knowledge and marketing experience to offer insight from a fresh angle to spark new business ideas.
XeroxVice President: Field Marketing (EMEA)
Aug. 2021 - Mar. 2023Bristol, England, United Kingdom๐ฅ๐ฒ๐ด๐ถ๐ผ๐ป๐ฎ๐น ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐: Led a team of 28 EMEA field marketers across 41 countries with the EMEA region to successfully create and deploy Xerox marketing programs to support annual revenues of $2.2bn. Localizing campaigns to increase relevancy and impact across different cultures, languages and business approaches. Managing regional communications and risk management, news with brand coverage, and full budgetary control. Reporting to the CMO with strong ties across global marketing to maximize, and customize, all sales and marketing opportunities for the region. Active member of the EMEA Senior Leadership Team working closely with the EMEA President to ensure alignment to business priorities and to drive new transformational ideas. Streamlining and automating processes to improve reporting, productivity and marketing performance across borders. Interfacing with sales leadership, product marketing teams and support functions to bring campaigns to market, faster. Building strong bonds through working closely with my virtual team - focusing on engagement, enrichment and personal and professional growth. โข Aligned and influenced sales leaders, product marketing, and supported teams to achieve shared success.
โข Directed C-Level ABX, sales enablement, and elevated partner marketing. โข EMEA field events delivered $15.7M new pipeline.
โข Insight-led performance-driven strategies, simplified budgets, and increased productivity.
โข Created the first development program to grow professional/product skills across global marketing.
โข Developed a channel marketing system to integrate marketing spend, programs and results across Middle East and Africa regions, saving 100+ resource hours and delivering measurable metrics for the first time.
The Women's Alliance (TWA)Volunteer Leadership ERG Roles: - VP Marketing & Technology, VP Sponsorship
Mar. 2021 - Jan. 2023Uxbridge, England, United Kingdom๐ฉ๐ถ๐ฐ๐ฒ ๐ฃ๐ฟ๐ฒ๐๐ถ๐ฑ๐ฒ๐ป๐, ๐ฆ๐ฝ๐ผ๐ป๐๐ผ๐ฟ๐๐ต๐ถ๐ฝ: ๐ง๐ต๐ฒ ๐ช๐ผ๐บ๐ฒ๐ป'๐ ๐๐น๐น๐ถ๐ฎ๐ป๐ฐ๐ฒ (๐ง๐ช๐)
The purpose of the TWA is to help promote women in all stages of their careers to develop and grow. Promoting diverse work practices to ensure that career opportunities are open and equal to all. Breaking the silence on equal pay and menopause. My role involved: โข Connecting with other external women's networks to support the Xerox TWA. โข Attracting inspiring speakers to build knowledge, awareness and growth opportunities. โข Promoting equality and inclusion across the business to remove barriers and increase membership. ๐ฉ๐ถ๐ฐ๐ฒ ๐ฃ๐ฟ๐ฒ๐๐ถ๐ฑ๐ฒ๐ป๐, ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด & ๐ง๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐: ๐ซ๐ฒ๐ฟ๐ผ๐
๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐๐๐๐ผ๐ฐ๐ถ๐ฎ๐๐ถ๐ผ๐ป (๐ซ๐๐)
For over 50 years, Employee Resources Groups (ERGs) have offered opportunities for professional and personal development in Xerox through learning events, annual conferences, and networking. XLA has a diverse membership with unique backgrounds, vast experience, and a variety of roles providing impactful perspectives on leadership journeys. During my 22 months on the XLA board, I led these achievements: โข Opening the ERG to a global audience for the first time
โข Growing membership by 39%
โข Automating their membership process to improve activation
โข Building their webpage to market their activities and achievements
โข Sourcing pioneering speakers to drive attendance / differentiate content
XeroxHead of Integrated Marketing - Production: Strategy & Campaigns (Global)
Jan. 2019 - Jul. 2021Bristol, United Kingdom๐๐น๐ผ๐ฏ๐ฎ๐น ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐: This new marketing role involved creating and deploying the audience strategy across Xeroxโs global production market. โข Directed the marketing/media mix and led brand messaging alignment for global marketing functions.
โข Collaborated with product offerings and activation teams globally to deliver new demand gen campaigns.
โข Created concepts and content for internal and external customer and product launch events.
โข Reinvented the Premier Partner program, hosted new-style annual forums with 21% membership increase.
โข Created a gamified prospecting program that delivered $365M incremental pipeline growth, globally.
XeroxHead of Marketing - Programs & Communications: (International Operations)
Jan. 2017 - Dec. 2018Bristol, United Kingdom๐๐๐ฟ๐ผ๐ฝ๐ฒ๐ฎ๐ป ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐: Marketing Communications for Xerox European Graphic Communications. โข Leading demand gen and revenue marketing communications to drive and measure business within the Graphic Communications marketplace.
โข Global/European-wide Events Project Management including the annual Xerox Forum, Xerox INKjet-setters Summit and application focused events.
โข New product launch direction including the launch of the New Xerox Iridesse driving over 500 attendees in Warsaw with a 3:71 ROMI.
XeroxHead of Marketing - GCO Communications: (Europe)
Jan. 2014 - Dec. 2016Bristol๐๐๐ฟ๐ผ๐ฝ๐ฒ๐ฎ๐ป ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐: Marketing and event communications and project management for Xerox European Graphic Communications Operations (GCO). โข Regional deployment of corporate campaigns and created the concept for the original โXerox Heroesโ campaign using the clientโs voice generating over $1m in closed revenue in the first campaign - itโs still delivering revenue 8 years later.
โข Project managed specific market and application events including the largest global customer event in Xerox, the annual Xerox Forum, attracting over 300 Premier Partners, Resellers and Sponsors.
โข Project managed and hosted global sponsorship events including "Sting", and created a new concept of โBusiness Social Eventsโ to deploy multiple "Cirque du Soleil" hospitality events around the UK.
โข Reconnected sales enablement programs and product training to drive increased revenue.
XeroxIntegrated Communications & Incentives Manager: Group Marketing (UK&I)
Jul. 2011 - Dec. 2013Uxbridge๐ก๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐: โข Launched the first Twitter handle for Xerox in March 2013 and managed all content.
โข Project managed and hosted national and global customer events and UK trade shows.
โข Enhanced sales incentives programs introducing regular target updates to drive activity and produced personalized communications.
โข Developed a new partnership revenue program system, called XACT, to track and deliver revenue from Third Party Equipment.
XeroxCommunications Manager: Group Marketing (UK&I)
Jul. 2008 - Jun. 2011Uxbridge๐ก๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐: New role to develop a centre of competence for marketing communications, both internally and externally, while ensuring specific program development and deployment. โข Consolidated and deployed brand assets to local teams and created easy-to-use internal web repositories.
โข Create the first weekly communication, using e-generator, to raise awareness of new programs, products and trends to drive activity within production sales communities - which continued for 5 years.
โข Elevated tech launches with targeted communications and innovative customer events to increase ROMI.
โข Managed internal and external comms, town hall meetings, and annual national sales kick-off events.
โข Subject Matter Expert and external speaker promoting sustainable practices within the print industry.
XeroxProduction Sales Specialist Roles: Production Sector ($10.1m Revenue Delivery)
Oct. 2001 - Jun. 2008Uxbridge๐ง๐ผ๐ฝ ๐๐ฎ๐น๐ฒ๐ ๐ฝ๐ผ๐๐ถ๐๐ถ๐ผ๐ป selling the market leading Xerox iGen3/4 cut-sheet digital color production press. Responsible for driving new revenue by migrating offset applications, growing digital print volumes, creating innovative applications, and enhancing the role of print media in marketing campaigns. Leveraging the power of software solutions, inc. FreeFlow and third-party offerings, to provide a complete solution. ๐๐ฎ๐ป ๐ฎ๐ฌ๐ฌ๐ด โ ๐๐๐ป ๐ฎ๐ฌ๐ฌ๐ด: ๐ถ๐๐ฒ๐ป ๐๐ฝ๐ฝ๐น๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ ๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐ (๐ก๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น) - ๐๐ผ๐ฟ๐ฝ๐ผ๐ฟ๐ฎ๐๐ฒ
โข 40% achieving sales revenue across 9 key user accounts โข 40% marketing programs (see below)
โข 20% volume annuity growth ๐๐ฎ๐ป ๐ฎ๐ฌ๐ฌ๐ฒ โ ๐๐ฒ๐ฐ ๐ฎ๐ฌ๐ฌ๐ณ: ๐ถ๐๐ฒ๐ป ๐๐ฝ๐ฝ๐น๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ ๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐ (๐ก๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น) - ๐๐ผ๐ฟ๐ฝ๐ผ๐ฟ๐ฎ๐๐ฒ & ๐ฃ๐๐ฏ๐น๐ถ๐ฐ ๐ฆ๐ฒ๐ฐ๐๐ผ๐ฟ
โข 70% achieving sales revenue covering national accounts leading prospecting, dems and proposals.
โข 30% marketing programs - cross-sector events to the Gil Hatch Centre in Rochester NY, PR, case studies, collaterals, targeted campaigns, skills-up incentives and sales enablement programs
โข Team โ Specialist supporting 4 salespeople ๐๐ฎ๐ป ๐ฎ๐ฌ๐ฌ๐ฐ โ ๐๐ฒ๐ฐ ๐ฎ๐ฌ๐ฌ๐ฑ: ๐ถ๐๐ฒ๐ป ๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐ (๐ฆ๐ผ๐๐๐ต ๐ช๐ฒ๐๐) - ๐๐ผ๐ฟ๐ฝ๐ผ๐ฟ๐ฎ๐๐ฒ
โข 100% achieving sales revenue covering regional accounts leading prospecting, dems and proposals.
โข Team โ Specialist supporting 20 salespeople in 2004 and 7 salespeople in 2005 ๐ข๐ฐ๐ ๐ฎ๐ฌ๐ฌ๐ญ - ๐๐ฒ๐ฐ ๐ฎ๐ฌ๐ฌ๐ฏ: ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ถ๐ผ๐ป ๐๐ผ๐น๐ผ๐๐ฟ ๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐ (๐๐ผ๐ป๐ฑ๐ผ๐ป) - ๐๐ผ๐ฟ๐ฝ๐ผ๐ฟ๐ฎ๐๐ฒ
โข 100% achieving sales revenue covering London focused on selling Xeroxโs production color solutions portfolio. Increasing wallet share and acquiring new customers to drive color volume. Exemplary account management and deal planning. Centre of competence for color products and solutions, leading dems, skill-building, proposals, and key accounts.
โข Team โ Specialist supporting 4 salespeople
XeroxOffice Sales Specialist Roles: Office Sector ($5.1m Revenue Delivery)
Oct. 1997 - Sep. 2001Bristol, United KingdomDriving revenue by selling Xeroxโs office-connected devices, software, and color solutions portfolio. Maximizing business opportunities within new and existing customer bases. Leading account planning and management to raise contact levels, build relationships, and identify short- and long-term goals. Identifying fulfillment opportunities through channels, VARs, and SPO routes to market. ๐๐ฎ๐ป ๐ฎ๐ฌ๐ฌ๐ญ โ ๐ฆ๐ฒ๐ฝ ๐ฎ๐ฌ๐ฌ๐ญ: ๐ข๐ณ๐ณ๐ถ๐ฐ๐ฒ ๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป๐ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ ๐๐
๐ฒ๐ฐ๐๐๐ถ๐๐ฒ (๐๐ฒ๐ป๐๐ฟ๐ฎ๐น) โ ๐๐น๐น ๐๐ฒ๐ฐ๐๐ผ๐ฟ๐
๐๐ฎ๐ป ๐ฎ๐ฌ๐ฌ๐ฌ โ ๐๐ฒ๐ฐ ๐ฎ๐ฌ๐ฌ๐ฌ: ๐ข๐ณ๐ณ๐ถ๐ฐ๐ฒ ๐๐ผ๐น๐ผ๐ฟ ๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐ (๐ฆ๐ผ๐๐๐ต ๐ช๐ฒ๐๐) โ ๐๐น๐น ๐๐ฒ๐ฐ๐๐ผ๐ฟ๐
โข Achieving 100% sales revenue covering regional accounts leading prospecting, dems and proposals.
โข Team โ Specialist supporting 4 office salespeople and 4 productions salespeople. ๐๐ฎ๐ป ๐ญ๐ต๐ต๐ต - ๐๐ฒ๐ฐ ๐ญ๐ต๐ต๐ต: ๐ข๐ณ๐ณ๐ถ๐ฐ๐ฒ ๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป๐ ๐๐
๐ฒ๐ฐ๐๐๐ถ๐๐ฒ (๐ฆ๐ผ๐๐๐ต ๐ช๐ฎ๐น๐ฒ๐) - ๐๐น๐น ๐ฆ๐ฒ๐ฐ๐๐ผ๐ฟ๐
๐๐ฎ๐ป ๐ญ๐ต๐ต๐ด - ๐๐ฒ๐ฐ ๐ญ๐ต๐ต๐ด: ๐ก๐ฎ๐บ๐ฒ๐ฑ ๐๐ฐ๐ฐ๐ผ๐๐ป๐๐ ๐๐
๐ฒ๐ฐ๐๐๐ถ๐๐ฒ (๐ฆ๐ผ๐๐๐ต ๐ช๐ฎ๐น๐ฒ๐) - ๐๐น๐น ๐๐ฒ๐ฐ๐๐ผ๐ฟ๐
โข Achieving100% sales revenue selling Xeroxโs office solutions. Account management, growth/retention. ๐ข๐ฐ๐ ๐ญ๐ต๐ต๐ณ - ๐๐ฒ๐ฐ ๐ญ๐ต๐ต๐ณ - ๐ข๐ณ๐ณ๐ถ๐ฐ๐ฒ ๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป๐ ๐ฆ๐ฎ๐น๐ฒ๐ ๐ง๐ฟ๐ฎ๐ถ๐ป๐ฒ๐ฒ
โข Successful completion the Xerox Foundation Selling Skills course covering the full range of Xerox office solutions and understanding the business function as a whole.
INTEGRAL UK LtdNational Sales Coordinator
Jul. 1996 - Sep. 1997Bristol, United KingdomManaging national commercial property management contracts involving regular contact with national clients and fronting tender pitches. Reporting and targeting for all sales personnel, extensive market research, creating marketing material, and primary research for use in company strategic planning. Planned and hosted Sales Conventions. Compiling User Guide for in-house Sales Management Tool.
Rolls-RoyceBusiness Planning & System Roles
Sep. 1986 - Sep. 1993Bristol, United Kingdom๐ ๐ฎ๐ ๐ญ๐ต๐ต๐ญ - ๐ฆ๐ฒ๐ฝ ๐ญ๐ต๐ต๐ฏ: ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ถ๐ฎ๐น ๐ฆ๐๐๐๐ฒ๐บ๐ ๐๐ป๐๐ฒ๐ด๐ฟ๐ฎ๐๐ผ๐ฟ - ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ฆ๐๐๐๐ฒ๐บ๐
โข Tailored PC business model development. โข Identifying systems requirements for commercial business operations
โข Growing the user base. โข Supporting internal customers at all levels through the IT Support Centre. โข Providing training courses for internally developed systems. โข Roll-out of Windows 3.1 to all Commercial Departments. ๐๐๐น ๐ญ๐ต๐ด๐ต - ๐๐ฝ๐ฟ ๐ญ๐ต๐ต๐ญ: ๐ฆ๐๐๐๐ฒ๐บ๐ ๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ๐บ๐ฒ๐ฟ - ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ฆ๐๐๐๐ฒ๐บ๐
PC and mainframe programming and business model development. ๐๐ฝ๐ฟ ๐ญ๐ต๐ด๐ด - ๐๐๐ป ๐ญ๐ต๐ด๐ต: ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ฃ๐น๐ฎ๐ป๐ป๐ฒ๐ฟ - ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ฃ๐น๐ฎ๐ป๐ป๐ถ๐ป๐ด
Compiling pricing proposals, profit plans and business evaluations. ๐ฆ๐ฒ๐ฝ ๐ญ๐ต๐ด๐ฒ - ๐ ๐ฎ๐ฟ ๐ญ๐ต๐ด๐ด: ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ถ๐ฎ๐น ๐ง๐ฟ๐ฎ๐ถ๐ป๐ฒ๐ฒ - ๐๐น๐น ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ถ๐ฎ๐น ๐๐ฒ๐ฝ๐ฎ๐ฟ๐๐บ๐ฒ๐ป๐๐
Dept training placements: Marketing, Product Support, Business Planning, Business Systems, Contracting.
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