Lena Makhonia

Brand Manager Lay’s @PepsiCo

Influencer Marketing ManagerMarketingEvent ProducerCRM managerMarketing Analytics ManagerCommunity ManagerBrand Marketing ManagerCommunications Manager

Lay’s continues to maintain its position as a leading snack brand under PepsiCo. The brand's success can be attributed to innovative marketing strategies, consistent product quality, and a deep understanding of consumer preferences. Recent product launches have been successful, with positive customer feedback. However, there is potential for growth in emerging markets and health-conscious segments. We recommend focusing on product diversification, strengthening digital marketing efforts, and leveraging data analytics for personalized consumer engagement. The sustainability and ethical sourcing initiatives are progressing well and should be highlighted in our branding efforts.

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