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Work Background
UmbrageDesign Principal
Nov. 2023Texas, United States
Fjord, Part of Accenture SongDesign Director
Oct. 2021 - Nov. 2023Texas, United States
ShellDesign Lead US, Shell Product Innovation Hub
Jul. 2018 - Oct. 2021Houston, Texas
ExxonMobilUser Experience Design Consultant
Apr. 2017 - Jul. 2018Houston, TexasDrive user research and design initiatives uncovering core causes of specific, global barriers to cost-saving and revenue generating innovation. Identify problem areas and articulate gaps in knowledge, technological capabilities and cultural roadblocks to success. ▪ Design and gain stakeholder support for a long-term UX vision, aligning to high-level corporate IT strategy, while managing the feature-level execution and usability testing of legacy upstream software. ▪ Over 160 hours of contextual inquiry, user interviews, user and stakeholder design workshops identifying and designing for key tasks, business process intersections, cultural influences, as well as behavioral and technological factors across business units and capability towers.
ChaiOneSr. Interaction Designer
May. 2014 - Apr. 2017Houston, Texas AreaDrive, design, and lead translation of user data, business objectives and technical requirements into scalable experiences that deliver clear ROI to Fortune 500 clients, delighting users in upstream oil and gas, energy, big data, consulting, safety, sales and acquisitions industries. ▪ Scoped, estimated, planned and lead the execution of design strategy for large-scale, high-touch, collaborative client engagements; Gained user and stakeholder acceptance through collaborative design workshops and thorough testing. ▪ Guided clients and junior designers from initial design concept through development and deployment of multiple first-to-market products. ▪ Designed and delivered 10 highly usable mobile and web-based software products consistently scoring above 80/100 SUS — 12pts above average.
▪ Contributed to and/or lead over 120 usability testing sessions, stakeholder workshops and user interviews on 9 mobile projects. ▪ Designed the first mobile product extension for a powerful industrial data gathering and visualization tool. Implemented novel, innovative IA and interaction patterns for mobile data visualization resulting in a 75% decrease of well down-time, and client satisfaction of 10/10. Project success lead to multiple new contracts and speaking engagements to evangelize UX. ▪ Led initial requirements workshops and executed responsive design for a complex drilling data visualization and task management tool. Translated results through iteration into a highly flexible interface, reducing time-on-task by 15% (SUS 82/100) Clients: Samsung, Weatherford, ExxonMobil, Nabors, Exelon, WoodMackenzie, PROS, Landry’s, Raptor Technologies
TPRB AdvertisingInteractive Art Director
Feb. 2011 - May. 2014houston, txSpearheaded the development of digital service offerings, focusing on e-commerce and conversion design strategy and execution. Interactive art direction and digital media strategy. Visual/UX/UI and interaction design for e-commerce. Social media and content strategy, implementation, and analytics. Clients: Fifth Third Bank, Pevonia Botanica, NextEra, Gexa Energy, H-E-B, Urban Decay
Independent ContractorExperience Design Strategist
Jan. 2009 - Mar. 2017HoustonImprove digital presence and boost conversion through use of robust analytics, and UCD methodology eliminating customer pain points with informed design. Clients: HP Inc., Fifth Third Bank, Nice Wines, PerfecTour
TPRB AdvertisingJr. Art Director
Jan. 2009 - Jan. 2010
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