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Work Background
PerceptyxProduct Marketing Manager
May. 2023 - Feb. 2025Perceptyx is the leader in continuous employee listening & people analytics for the enterprise. With the industry’s largest portfolio of employee listening channels & solutions -- including engagement, lifecycle, DE&I, pulse, crowdsourcing, 360/multi-rater, and more -- organizations can see not only what’s going on today, but how to move forward tomorrow with insights and prescriptive actions for every level of the organization. Given our unique blend of technology, domain expertise, and ‘above and beyond’ customer service, only Perceptyx makes all this possible. It’s why 30% of the Fortune 100 already rely on Perceptyx and why 95% of the organizations stay with us year after year. Learn more at www.perceptyx.com.
Bamboo HealthProduct Marketing Manager
Oct. 2021 - Nov. 2022Remote
River Siren Brewing Co.Owner/GM
Nov. 2020Stillwater, Minnesota, United States
Rally HealthSr. Product Marketing Manager
Nov. 2019 - Aug. 2020Minneapolis, Minnesota
MedtronicGlobal Senior Marketing Manager - TAVI Economic Value & Pricing
May. 2018 - Nov. 2019Greater Minneapolis-St. Paul Area
ProVation MedicalSenior Product Marketing Manager (ProVation MD)
Jan. 2017 - Dec. 2017Minneapolis, MinnesotaManage upstream and downstream marketing activity for entire portfolio of ProVation Medical products, including clinical procedure documentation (ProVation MD) and clinical content management (ProVation Order Sets) product lines. Provide strategic direction by creating annual marketing plans with goals and objectives aligned to overall business unit success. Lead cross-functional product launch teams. Manage development of thought leadership and product differentiation content, including ROI and business case development tools. Experience with HL7 integration and cloud-based technologies.
•Drove marketing campaigns and activity, contributing to 30% EBITDA year-to-date, exceeding projected goal.
•Led launch team of new product rapidly moving from early concept to beta release (6-months) and achieved all identified KPIs by managing the completion of all marketing deliverables and held other functional area representatives accountable to timelines, helping to escalate problems when needed.
•Designed and executed customer research project to quantify value proposition, developing ROI/business case sales tool.
•Launched primary market research to quantify target market pain points and develop business primer sales tool, leading to further segmentation of target market and a 4pg executive brief that was used as an early stage sales tool.
•Generated $3M+ in new revenue by developing and executing a formalized customer reference program, closing 50 new clients.
ProVation MedicalSenior Product Marketing Manager, ProVation MD (all specialties)
Jan. 2014 - Dec. 2016Minneapolis, MNManaged upstream and downstream marketing activity for clinical procedure documentation product line, including specific expertise in Gastroenterology and Cardiology specialties. Recognized as internal expert in healthcare reform initiatives impacting clinical quality and reimbursement. Developed and managed channel and partner strategies and programs. Build and maintain strong working relationships with cross-functional partners, including sales, product management and client services. Managed team of direct reports, including 1 full-time employee
and 2 contractors. In charge of lead generation and served as Customer Reference Program Manager. Mentored and coached marketing team members. •Devised and executed marketing plan to capitalize on major competitive market exit (GI).
•Created and led execution of annual marketing plans by aligning with business objectives, leading to record setting lead generation, opportunity conversion, and closed-won business.
•Executed strategic marketing campaigns, driving awareness and exceeding revenue targets for Cardiology (catheter and echo).
ProVation MedicalSenior Product Marketing Manager, ProVation MD Cardiology
Jan. 2011 - Dec. 2014Minneapolis, MNRecruited to join strategic growth product line based on Cardiology market knowledge and MBA. Managed qualitative and quantitative primary market research project to identify target segment, create value proposition and messaging that resonated with key buyer personas. Designed and executed marketing plan, sales collateral, sales training and lead generation activity. •Focused on new market development, brand awareness through education, thought leadership, and product launch.
•Managed qualitative and quantitative primary market research project, identifying target segment and creating value proposition and messaging that resonated with key buyer personas.
MedtronicSenior Marketing Analyst
Jan. 2011 - Dec. 2011Mounds View, MNContributed to the rapid growth and development of CVG strategic sales organization.
• Oversaw the development and release of customer-based quarterly contract performance measures.
Worked directly with sales, identifying key performance indicators.
○Built manageable, repeatable revenue reports and forecasts.
○Provided training and communication strategies, delivering reports. • Collaborated with cross functional, virtual team members to create impactful product and services presentations.
○Tailored presentations for specific personas and target audiences.
○Maintained regular reviews and updates as needed with the sales organization.
MedtronicPrincipal Marketing Proposals Analyst
Jan. 2010 - Dec. 2011Mounds View, MNPost CVG merger, maintained market expertise and functions of the coronary strategic sales strategic analyst role, supporting a larger sales organization.
•Produced and managed sales revenue and forecasting reports, supporting sales and contracting process for GPOs and IDNs.
•Preserved core pitch by customizing presentations for sales organization.
MedtronicSenior Strategic Sales Analyst
Jan. 2007 - Dec. 2010Mounds View, MNCardiovascular Strategic Sales
MedtronicPrincipal Account Specialist
Jan. 2005 - Dec. 2007Shoreview, MNCardiovascular Customer Solutions
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