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Work Background
KAIROS Wine & Hospitality Marketing Founder & CEO
Feb. 2019Napa, CA
Meadowood Napa ValleyConference Services Manager
Jun. 2018 - Dec. 2018Establish and maintain rapport with clients, prior to, during and post conference or social event, encouraging repeat business. Confirm all event related information with clients. Executed on-site meetings, on-site and off-site dinners, parties and leisure activities and functions. Organize corporate and social event bookings from date of booking to departure, including meeting requirements, guest room gifts and amenities, food & beverage, offsite/onsite activities and audio visual. Create any necessary floor plans for each event to ensure banquets and clients agree prior to set up. Coordinate client requests while maintaining strong relationships with outside vendors - entertainment, audio-visual, display, décor, furniture, linen and floral. Conduct any necessary pre-convention meetings with clients and pertinent departments to confirm all relevant details are communicated.
Vista Collina ResortConcierge Manager
Apr. 2018 - Jun. 2018Napa, CAHired and on-boarded as part of opening management team for hotel opening Summer of 2018. Interviewed and selected Front of house employees, including Guest Service Agents, Concierge, Valet and Bell candidates for Vista Collina property. Created training materials, SOP's, mock schedules, opening materials for Concierge and Front office staff and on-boarded hourly staff. Participated in Opera training, ALICE training, new hire orientation, HotSos basic training as well as uniform program selection and finalization. Developed exclusive partnerships, received guest inquiries prior to hotel opening and participated in weekly management meetings with the corporate and executive office.
Roman Spa Hot Springs ResortDirector of Marketing and Guest Relations
Feb. 2017 - Apr. 2018Calistoga, CAResponsible for developing and implementing all hotel and spa marketing initiatives including online digital, print and email marketing campaigns, guest packages and spa specials, creating content for social media platforms and campaigns, produce brand awareness and company positioning. Increased social media traffic across all platforms by 33%. Worked directly with proprietors to re-brand new website, develop booking engine and new CRM selection and implementation called Revinate. Oversee all guest relation matters including pre-arrival VIP forms, online reviews, CRM post-stay reviews through Digital Alchemy and Revinate as well as guest correspondence issues occurring on property for both hotel and spa divisions. Worked closely with Calistoga Chamber on promotional marketing/advertising materials including Winter in the Wineries Passport, NV Guidebook Co-op and VisitCalistoga monthly display ad reports. Manage daily hotel operations including Front Desk, Spa, Reservations as well as other functions assigned. Conduct staff training and development throughout multiple departments, weekly meetings regarding staff evaluations and guest relation issues with property owners, property improvements and overall guest satisfaction. Implementing spa and hotel operational, marketing and supply budgets. Evaluate cost of new programs, tools, strategic planning, revenue and bottom line profitability for hotel and spa.
Roman Spa Hot Springs ResortMarketing and Guest Relations Manager
Feb. 2016 - Feb. 2017Calistoga, CAResponsible for developing and implementing all hotel and spa marketing initiatives including online digital, print and email marketing campaigns, guest packages and spa specials, creating content for social media platforms and campaigns, produce brand awareness and company positioning. Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications. Lead the execution of marketing programs from start to finish, driving collaboration with outside partners . Oversee all guest relation matters including pre-arrival VIP forms, online reviews, CRM post-stay reviews through Digital Alchemy and Revinate as well as guest correspondence issues occurring on property for both hotel and spa divisions. Worked closely with Calistoga Chamber on promotional marketing/advertising materials including Winter in the Wineries Passport, NV Guidebook Co-op and VisitCalistoga monthly display ad reports. Manage daily hotel operations including Front Desk, Spa, Reservations as well as other functions assigned. Conduct staff training and development throughout multiple departments, weekly meetings regarding staff evaluations and guest relation issues with property owners, property improvements and overall guest satisfaction. Implementing spa and hotel operational, marketing and supply budgets. Evaluate cost of new programs, tools, strategic planning, revenue and bottom line profitability for hotel and spa. See less
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