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Work Background
Founder
You Are Custom MadeFounder
May. 2024Salt Lake City Metropolitan Area
Chief Brand Officer (Fractional)
NetoChief Brand Officer (Fractional)
Apr. 2023Lehi, Tempe• Pioneering applications of AI in the Public Discourse, Self Help, Influencer and Coaching spaces. • Achieved $3MM ARR within 4 months of brand launch.
Managing Partner and Chief Strategist
Standard IssueManaging Partner and Chief Strategist
Jun. 2013 - May. 2024Greater Salt Lake City Area• Launched or repositioned over $5B in products and services for professional services, B2B tech, consumer tech, P&G, outdoor, beauty, and hospitality brands
VP of Marketing
contractERPVP of Marketing
May. 2013 - Dec. 2014New York, United States• Over an 18 month period achieved: - 4.6X increase in average time on site - 2.75X increase site conversions (visits to product purchase) - 6X increase in net Web traffic • Launched three new verticals, with first customers onboarding within 90 days of campaign initiation. • Established automated marketing engine to deliver 25% month on month increase across all KPIs.
Co Founder and Strategic Lead
Super Top SecretCo Founder and Strategic Lead
Oct. 2007 - Jan. 2010Greater Salt Lake City Area• Founding member of the Intermountain West's premier branding and design shop. • Lead new biz efforts to win Mattel and SprintPCS business.
Channel Marketing Manager
LANDESK SoftwareChannel Marketing Manager
Feb. 2006 - May. 2007South Jordan, Utah, United States• Decreased customer attrition over 30% and increased net revenue by 20% through a novel retention and rewards program.
Account Executive
GreyAccount Executive
Jun. 2001 - Dec. 2003San Francisco Bay Area• Pitched and won Cisco System AOR business against 3 other global class agencies, including Chiat/Day. • Pitched American Micro Devices, Catholic Healthcare West, MacAfee Antivirus, Red Hat Linux, and Timbuk2.

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