Coby Bush

Chief Brand Officer @Neto

CopywritingContent WriterMarketingExecutive CoachMarketing DirectorCopywriterC-level Executive🐦 DesignCMOConsultingBrand DesignerLife CoachingBrand Marketing ManagerCommunications ManagerContent Manager

I believe authentic purpose, clearly articulated, and consistently promoted, creates stark brand differentiation, fuels transformative innovation, enables replicable sales excellence, and inspires radical customer loyalty. I know how to identify, articulate, and communicate authentic purpose and I can teach others the same. I have spent nearly 20 years helping sales, marketing, and executive leaders unlock the power of a unified organizational purpose to create deeper, more meaningful, and more profitable interactions with prospects and customers throughout the engagement cycle. I have collaborated with some of the brightest innovators in the advertising, healthcare, software, consumer electronics, and outdoor recreation industries. Those experiences, as well as my research in behavioral economics, psychology, philosophy, organizational theory, and engineering, have contributed to my work with clients such as PlayStation of America, Cisco Systems, Microsoft, Amobee, Sprint, Mattel, Sun Valley Resort, and Campos Coffee. I have developed my own proprietary brand development methodology and have leveraged my method in my work as a contracted strategist for some of the biggest shops in the country on some of the biggest brands in the world. I have founded several agencies, and still work closely with many of them on a consulting basis, including Super Top Secret in Salt Lake City, Utah. I have spent the last couple years in the blockchain and AI space, and during that time authored many brands, two of which I am particularly proud: Galvin and Neto. I’d like to put my talents to work for you.

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Work Background

Founder

You Are Custom MadeFounder

May. 2024Salt Lake City Metropolitan Area

NetoChief Brand Officer (Fractional)

Apr. 2023Lehi, Tempe• Pioneering applications of AI in the Public Discourse, Self Help, Influencer and Coaching spaces. • Achieved $3MM ARR within 4 months of brand launch.

Managing Partner and Chief Strategist

Standard IssueManaging Partner and Chief Strategist

Jun. 2013 - May. 2024Greater Salt Lake City Area• Launched or repositioned over $5B in products and services for professional services, B2B tech, consumer tech, P&G, outdoor, beauty, and hospitality brands

VP of Marketing

contractERPVP of Marketing

May. 2013 - Dec. 2014New York, United States• Over an 18 month period achieved: - 4.6X increase in average time on site - 2.75X increase site conversions (visits to product purchase) - 6X increase in net Web traffic • Launched three new verticals, with first customers onboarding within 90 days of campaign initiation. • Established automated marketing engine to deliver 25% month on month increase across all KPIs.

Co Founder and Strategic Lead

Super Top SecretCo Founder and Strategic Lead

Oct. 2007 - Jan. 2010Greater Salt Lake City Area• Founding member of the Intermountain West's premier branding and design shop. • Lead new biz efforts to win Mattel and SprintPCS business.

Channel Marketing Manager

LANDESK SoftwareChannel Marketing Manager

Feb. 2006 - May. 2007South Jordan, Utah, United States• Decreased customer attrition over 30% and increased net revenue by 20% through a novel retention and rewards program.

Account Executive

GreyAccount Executive

Jun. 2001 - Dec. 2003San Francisco Bay Area• Pitched and won Cisco System AOR business against 3 other global class agencies, including Chiat/Day. • Pitched American Micro Devices, Catholic Healthcare West, MacAfee Antivirus, Red Hat Linux, and Timbuk2.

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