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Work Background
You Are Custom Made
Founder
May. 2024
Salt Lake City Metropolitan Area
Neto
Chief Brand Officer (Fractional)
Apr. 2023
Lehi, Tempe
• Pioneering applications of AI in the Public Discourse, Self Help, Influencer and Coaching spaces. • Achieved $3MM ARR within 4 months of brand launch.
Standard Issue
Managing Partner and Chief Strategist
Jun. 2013 - May. 2024
Greater Salt Lake City Area
• Launched or repositioned over $5B in products and services for professional services, B2B tech, consumer tech, P&G, outdoor, beauty, and hospitality brands
contractERP
VP of Marketing
May. 2013 - Dec. 2014
New York, United States
• Over an 18 month period achieved: - 4.6X increase in average time on site - 2.75X increase site conversions (visits to product purchase) - 6X increase in net Web traffic • Launched three new verticals, with first customers onboarding within 90 days of campaign initiation. • Established automated marketing engine to deliver 25% month on month increase across all KPIs.
Super Top Secret
Co Founder and Strategic Lead
Oct. 2007 - Jan. 2010
Greater Salt Lake City Area
• Founding member of the Intermountain West's premier branding and design shop. • Lead new biz efforts to win Mattel and SprintPCS business.
LANDESK Software
Channel Marketing Manager
Feb. 2006 - May. 2007
South Jordan, Utah, United States
• Decreased customer attrition over 30% and increased net revenue by 20% through a novel retention and rewards program.
Grey
Account Executive
Jun. 2001 - Dec. 2003
San Francisco Bay Area
• Pitched and won Cisco System AOR business against 3 other global class agencies, including Chiat/Day. • Pitched American Micro Devices, Catholic Healthcare West, MacAfee Antivirus, Red Hat Linux, and Timbuk2.
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