I believe authentic purpose, clearly articulated, and consistently promoted, creates stark brand differentiation, fuels transformative innovation, enables replicable sales excellence, and inspires radical customer loyalty. I know how to identify, articulate, and communicate authentic purpose and I can teach others the same.
I have spent nearly 20 years helping sales, marketing, and executive leaders unlock the power of a unified organizational purpose to create deeper, more meaningful, and more profitable interactions with prospects and customers throughout the engagement cycle.
I have collaborated with some of the brightest innovators in the advertising, healthcare, software, consumer electronics, and outdoor recreation industries. Those experiences, as well as my research in behavioral economics, psychology, philosophy, organizational theory, and engineering, have contributed to my work with clients such as PlayStation of America, Cisco Systems, Microsoft, Amobee, Sprint, Mattel, Sun Valley Resort, and Campos Coffee.
I have developed my own proprietary brand development methodology and have leveraged my method in my work as a contracted strategist for some of the biggest shops in the country on some of the biggest brands in the world. I have founded several agencies, and still work closely with many of them on a consulting basis, including Super Top Secret in Salt Lake City, Utah.
I have spent the last couple years in the blockchain and AI space, and during that time authored many brands, two of which I am particularly proud: Galvin and Neto.
I’d like to put my talents to work for you.More...
Lynn Yang
Advertising, Senior Brand Director (Social and Influencer)@WPP
Verified
90-second elevator pitch, let's go!
Hi! I'm Lynn, an experienced advertising and media executive with a journey spanning 9 years and counting. My career has taken me through the editorial, consulting, and advertising realms, culminating in the co-founding of Project WXY Collective in 2018—an interdisciplinary creative studio dedicated to purposeful marketing. The studio is now handled by my partner, the W of WXY, Joseph. While I take a step back and use it only for our lifestyle label, @itsbaere as I venture back into corporate since the start of 2024.
Every step of my career has been an opportunity for growth, refining my skills in social and influencer marketing, branding, and client management. I thrive on nurturing strong relationships and building meaningful partnerships with like-minded peers.
Ex clients include: government projects, banks, airlines and FMCG.
Proudest moments? I led and managed multiple digital and social campaigns, delivering impressive results such as growing an account organically from zero to 12.8k followers in 90 days, exceeding the influencer campaign forecast by ten times, and winning global pitches and awards. I have a strong background in branding, client management, and business development, as well as in-depth knowledge of social listening, analytics, and CMS tools.
Looking ahead, I'm excited about new beginnings and partnerships. Business development, strategic planning, and communication are my forte, and I'm bilingual in English and Mandarin, with proficiency in Cantonese and Shanghainese dialects.
If you're intrigued by what you've read, let's connect over a good cup of Joe. I am always seeking new opportunities to collaborate with like-minded peers and to create impactful and meaningful work.More...
Jennifer Colgan
Content Marketing
Verified
I am a business owner with 13 year’s experience in creating content for product based businesses. In addition to marketing my own business, I have created content for several other businesses, helping them increase sales and followers across their platforms.
I create content for blogs, social media, newsletters and email marketing. I also edit and produce video content for social media and YouTube.More...