I believe authentic purpose, clearly articulated, and consistently promoted, creates stark brand differentiation, fuels transformative innovation, enables replicable sales excellence, and inspires radical customer loyalty. I know how to identify, articulate, and communicate authentic purpose and I can teach others the same.
I have spent nearly 20 years helping sales, marketing, and executive leaders unlock the power of a unified organizational purpose to create deeper, more meaningful, and more profitable interactions with prospects and customers throughout the engagement cycle.
I have collaborated with some of the brightest innovators in the advertising, healthcare, software, consumer electronics, and outdoor recreation industries. Those experiences, as well as my research in behavioral economics, psychology, philosophy, organizational theory, and engineering, have contributed to my work with clients such as PlayStation of America, Cisco Systems, Microsoft, Amobee, Sprint, Mattel, Sun Valley Resort, and Campos Coffee.
I have developed my own proprietary brand development methodology and have leveraged my method in my work as a contracted strategist for some of the biggest shops in the country on some of the biggest brands in the world. I have founded several agencies, and still work closely with many of them on a consulting basis, including Super Top Secret in Salt Lake City, Utah.
I have spent the last couple years in the blockchain and AI space, and during that time authored many brands, two of which I am particularly proud: Galvin and Neto.
I’d like to put my talents to work for you.More...
Vic Abellan
Strategy and Growth@Connecting the dots, works
Verified
Vic Abellan focuses on strategic planning and growth initiatives. He is responsible for identifying and implementing strategies that drive business growth. His work involves market research, competitive analysis, and developing strategic partnerships. He also oversees the execution of strategies to ensure they align with the client’s goals and objectives. His role is crucial in steering the strategy towards sustainable growth and profitability.More...