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Work Background
Chalhoub GroupConsultant at L’Occitane Group Middle East
Feb. 2024 - Jun. 2024Dubai, United Arab Emirates
Chalhoub GroupCommercial Director at L'Occitane Group Middle East
Jun. 2023 - Feb. 2024Dubai, United Arab EmiratesResponsible for designing and implementing the strategy, goals and objectives, setting budgets and commercial targets for the following channels of distribution: Brick-and-mortar retailers, B2B, Travel Retail, Spas, and Cafes.
The brand portfolio includes L'Occitane en Provence, Elemis, Erborian and Sol de Janeiro.
ClarinsTravel Retail Director
Jan. 2020 - Jun. 2023Dubai, United Arab EmiratesFull brand ownership for the travel retail distribution channels in the MEA:
- P&L responsibility per client and overall TR division
- Define the Marketing and Commercial strategies; responsible for achieving the agreed KPIs
- MEA project lead to develop and rollout a customer-centric digital strategy
- Coach, motivate, and mentor a team of 35+ individuals in Retail, Commercial, Sales, Marketing, Merchandising and Education
- Business development: research and identify new business opportunities, negotiate doors openings, products catalogue, and financial and logistics terms
- Merchandising: define the CAPEX needs and budget. Brief the global architecture team and ensure the local production and implementation
ClarinsSales and Marketing Manager
Apr. 2017 - Jan. 2020United Arab EmiratesAccomplish business development activities by researching and developing sales and marketing opportunities and plans, ensuring the implementation of the plans, and managing staff. Key missions: • Territory Management and client relationships: direct management of 10 accounts -Airlines, Duty frees, websites- in Abu Dhabi, Bahrain, Egypt, Lebanon, and Qatar. • Financial and Sales planning: prepare the annual sales budgets (NS/SO) and schedule expenditures. Analyze variances and initiate corrective actions when needed. • Drive revenue growth: set-up sales targets, monitor sales performance, and analyze sales data • Identify marketing and merchandising opportunities by PAX profiles and clients - positioning, pricing policy, product development, creative thinking. • People Management: Team of 15 beauty advisors, 1 marketing executive, 1 sales manager. Recruit, communicate job expectations, monitor, appraise, and review compensation actions
ClarinsMarketing Manager
Mar. 2014 - Mar. 2017Dubai, United Arab EmiratesSupport the Travel Retail Division in achieving both brands and business goals in 10 countries by: • Developing strategic plans per brand (Clarins, T. Mugler, Azzaro), operator, airline through brands performances, market trends and competitors' activities analysis to ensure sales targets are reached • Developing marketing and merchandising initiatives and ensure timely execution of product launches, promotional plans, merchandising updates and maintenance • Building the BNP and the A&P per brand and client • Monitoring the NS and A&P expenditures per brand and client • Coordinating with Merchandising team to fit out the locations & hand them over on time as per the company specifications • Tracking the latest trends in the P&C industry; establishing global best practices in marketing & implementing them for the region • Team Management
Report to the Travel Retail Vice-President
Direct reports: Marketing coordinator and Sales team leaders Additional missions during the TR VP Maternity Leaves (8 months): • Monitoring the P&L of the area throughout the performance indicators (turnover, profitability) • Assisting in formulating commercial strategies to achieve turnover budget • Improving ranking and grow market share • Managing the stock and the forecast per brand and per client
Chalhoub GroupMarketing Department Manager at Parfums Christian Dior
Jun. 2012 - Feb. 2014Dubai, United Arab EmiratesOversee all marketing and promotional activities for the 3 categories Fragrance, Make-up and Skincare. Main responsibilities include:
• Define and implement the marketing, trade and merchandising plans in UAE
• Plan and implement a top doors strategy. Main retailers: Sephora, Wojooh, Paris Gallery, Bloomingdale's, Harvey Nichols, Areej and Debenhams.
• Evaluate the market conditions and competitiors' activities
• Build and ensure adherence to the budgets
• Team Management
Report to the General Manager
Direct reports: Marketing executive and Merchandising executive
Chalhoub GroupSenior Marketing Executive at Parfums Christian Dior
Jul. 2011 - Jun. 2012Dubai, United Arab EmiratesResponsible for building awareness and audience share for the make-up category of Parfums Christian Dior in GCC, Africa, India and selected Mediterranean countries.
Chalhoub GroupMarketing Executive at Coty Inc.
Nov. 2008 - Jul. 2011Dubai, United Arab EmiratesResponsible for developing plans and executing projects throughout the Middle-East that support the marketing and sales strategies, as well as achieving overall business goals for the beauty brands Rimmel and Sally Hansen
TexierNational Sales Representative
Apr. 2007 - Oct. 2008London, United KingdomIn charge of the wholesale and retail sales for all UK accounts.
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