Mrs. Lucie Deudon is a seasoned professional in sales and operational marketing, digital marketing, and brand management and strategy. With over 15 years of experience in the distribution of beauty products across the Middle East, she has developed a deep understanding of the industry.
Lucie has held senior-level positions at several prestigious international beauty companies, including Coty, Parfums Christian Dior, Clarins Group, and L'Occitane Group. She has successfully managed various distribution channels, such as B2B, Spas, F&B, Travel Retail, and hybrid retailers, in her role as Commercial Director. In her most recent role, she worked as a Consultant for the Travel Retail division of L'Occitane Group Middle East.
Alongside her professional career, Lucie earned a Master of Science in International Marketing Management with a focus on Digital Marketing in 2018. Her academic research explores the intersection of social media and beauty brands, specifically analyzing how platforms like Instagram influence brand awareness, marketing strategies, and consumer loyalty. This research highlights her commitment to understanding and leveraging digital channels within the beauty industry.More...