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Work Background
Base Camp Wine & Co.Owner
Oct. 2023Coeur d'Alene, Idaho, United StatesBase Camp is more than just a starting point; it's the heart of our wine community. It represents a safe haven where passionate oenophiles gather to share experiences, forge friendships, and find tranquility amidst life's adventures. Like a mountaineer's trusted refuge, our shop serves as a home away from home—a place to return to, recharge, and reconnect. Here, wine lovers of all levels can find inspiration and a sense of belonging as they explore the vast world of vintages and varietals. Our Base Camp is where every journey begins and where every story is savored.
Amazon Web Services (AWS)Sr. Marketing Manager, Strategic Accounts
Dec. 2020 - Feb. 2024I own the strategy for driving engagement for the C-suite, executive, and developer audiences to support the overall success for six Strategic Accounts. Through creating targeted content and campaign strategies and building net new, cutting-edge industry events, I define and execute initiatives and strategies that align to the unique needs and objectives of my owned accounts. Through my strategic approach and ability to build relationships, I have consistently delivered bar-raising results, driving revenue and exceeding customer expectations.
Amazon Web ServicesCustomer References Manager
Nov. 2018 - Nov. 2019Led cross-functional teams to identify, recruit, and develop strong relationships with key customers for reference activities. Maintained a database of customer references, ensuring accuracy of customer data and reference material and led the re:Invent customer video testimonial program and nomination process.
DocuSignSenior Corporate Marketing Manager, Customer Advocacy & Evidence
Oct. 2017 - Nov. 2018Greater Seattle Area
DocuSignCorporate Marketing Manager - Customer Advocacy & Evidence
Jul. 2016 - Nov. 2018Greater Seattle AreaI was responsible for developing and growing a global community of top-tier customer advocates for DocuSign to help generate revenue from new and repeat business, working across all internal teams; sales, marketing, customer services, etc. on both near and long-term customer advocacy and evidence strategies. I built and managed our Global Customer Evidence program which included the sourcing, creation, management, and publishing of DocuSign's customer videos, case studies, and all other customer-facing content. I worked in lockstep with our sales teams across all verticals to generate content that was used cross-functionally at DocuSign including, but not limited to, Demand Generation, Sales, Field Marketing, Customer Success, and more. Highlights:
- Built and managed DocuSign's Global Customer Evidence database
- Created a training guide on how to efficiently use the new database across the company
- Lead the Global Customer Advocacy and Evidence Program, including development of case studies, videos, and quotes in addition to special demand generation campaigns and webinars
- Created a heat map for customer evidence aligned to the customer's experience and success with DocuSign, and informed internal stakeholders of available content through internal awareness and enablement campaigns
- Secured and managed the workflow for customer reference needs from PR to marquee events
- Drove awareness of DocuSign by leveraging customer references through digital and social, campaigns, webinars, speaking opportunities, events and more - Built and nurtured the customer advocate community, increasing awareness of DocuSign and leveraged trust built with the community complete reviews and participate in referral campaigns
- Managed reviews on all third party sites like G2Crowd, AppExchange, and others
- Led all global customer evidence and advocacy outreach, recruitment, and participation where DocuSign had a presence (Dreamforce, NAR, Momentum, etc.)
Allen Partners, Inc.Head of Marketing & Business Engagement
May. 2016 - Jul. 2016In my role I create and execute business strategy, development and marketing initiatives. I work to identify new marketing and business development opportunities, retain clients, expand existing relationships, and increase brand awareness in related practice areas. I am in charge of brand and positioning and coordinate ongoing efforts to evaluate the position and strength of the company relative to its competitors. My role continuously defines, refines and reinforces positive attributes of the company and improves areas of perceived weakness. Key responsibilities:
-Serve as the primary marketing and business development resource for
-Develop and implement strategic marketing plans, and assess their effectiveness
-Develop understanding of clients and industries served by the practice groups to help proactively spot business trends, leading to identification of business development opportunities
-Provide business intelligence on key competitors and marketplace trends in an effort to exploit market differentiation
-Develop and manage the production of relevant marketing collateral and materials
-Organize and direct industry specific events, such as webinars, sponsorships and other client-facing events
-Proactively identify and pursue appropriate speaking opportunities at industry-related events
-Oversee the production and distribution of practice specific mailings, newsletters, client alerts, and other publications
-Develop and maintain public relations and social media plans of the company
-Monitor and enhance brand presence in the digital space
-Continuously look to develop and deliver best marketing practices across all initiatives
-Assist in the preparation of thoughtful and comprehensive RFP’s and pitch opportunities
Three Dollar Bill CinemaPresident of Board of Directors
Apr. 2012 - Jan. 2018Greater Seattle AreaServed on the Board of Directors for Three Dollar Bill Cinema as the President and Auction Chair. • Served on auction committee for three years as Auction Chair and in 2015 as Auction Coordinator. Spearheading efforts that resulted in record-breaking and consistently increasing numbers for the annual giving campaign.
o Gift solicitation ranging from $50-$2500
o Increased auction engagement by 18% from year 2013 to 2015
o Increased annual giving campaign by 37% from year 2013 to 2015
o Processing of all donor transactions, correspondence, data entry, reporting and acknowledgement
o Vendor and venue management for events with over 250 attendees
o Leading online marketing campaign on Facebook for audience development and engagement pre and post auction
Grim'sOwner/Founder
Oct. 2010 - Dec. 2014
Auto Battery BarOwner/Founder
Jul. 2010 - Jul. 2015Greater Seattle AreaAn awesome addition to Capitol Hill and neighbor to Po Dog Gourmet Hot Dogs. Auto Battery features 11 televisions, two shuffleboard tables, a pool table and Wii system. Awesome cocktails, awesome staff and awesome environment. Fit for everyone.
Po DogOwner/Founder
Jul. 2009 - Jul. 2015With a passion for hot dogs and nowhere to go in Seattle for a good one, I quit my day job and made it my mission to bring my love for wieners to the city of Seattle. From demolition of a former auto battery store, I was involved in the every day process of starting a brand new restaurant concept from scratch which included but wasn't limited to construction management, fundraising, managing timelines and budgets, menu and recipe creation, vendor management and sourcing, human resources and hiring, and day to day operations. I built a brand from the ground up and managed every detail, large and small of the launch.
Pterodactyl{Group}Founder
Jun. 2009 - Dec. 2015Greater Seattle AreaAn all-encompassing hospitality power house that does everything from conceptualization and build-outs to operations and sustainability. After founding Pterodactyl{Group} in 2009, I started over 7 restaurants, bars and clubs from scratch, helping to grow the local economy in both the Capitol Hill and Ballard neighborhoods of Seattle. • Developed and maintained social media, print and digital marketing plans for 9 startup food and beverage brands achieving a strong presence among each brand via Facebook, Instagram, Twitter and website blogs
• Managed social media planning, community building and promotions
• Increased “likes” and traffic through community engagement and relationship management among industry influencers
• Created and maintained blog postings for individual brands
• Developed and executed both local and national marketing campaigns to increase brand awareness
• Monitored and analyzed competitor and industry content • Managed a range of advertising and marketing budgets strategically monitoring ROI
• Established and maintained relationships with regional, national and international media outlets resulting in television, print and online exposure
• Press recognition and appearances include: People Magazine, The Travel Channel, The Today Show, OLN, Sunset Magazine, Evening Magazine, New Day Northwest, Spirit Magazine, Gray Magazine Seattle Metropolitan, Seattle Magazine, D-List Magazine, Seattle Weekly, The Stranger, Thrillist, PopSugar
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