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Work Background
Tennessee State UniversityAdjunct Faculty
Aug. 2021 - Dec. 2022Nashville, Tennessee, United StatesWhile holding a degree of Doctorate in Leadership and professional practices, I educate students with standardized knowledge on marketing and communication which help them to polish their skills and professional expertise and prepare them for their small and start-up businesses and assist in obtaining their business goals. Key Accomplishment: ► Provided services as an Adjunct professor in the field of marketing, communictions, advertising, and identifying opportunities for students to promote career development.
Lipscomb UniversityAdjunct Faculty
Aug. 2021 - Jan. 2022Greater Nashville Area, TNAs an adjunct faculty member in the Communications & Journalism department, I work with junior and senior students on advanced applications and understanding of public relations research, strategy development, implementation and management. I am a believer of an interactive classroom and allow the students to lead the discussion while making sure primary concepts are understood and well explained.
Imperial Cleaning Systems, Inc.Chief Business Officer
Nov. 2017Nashville, TennesseeAs a Chief Business Officer, I plan and execute strategies for an organization to accelerate growth missions, support development, and coordinate a sustainable environment for the employee in coordination with the executive/administrative team and members. During this role, I am liable for the organizational and operational functions of the company while certifying the fulfillment of customer needs and satisfaction. Key Accomplishment: ► Boosted 400% revenue growth in the last 5 years while collaborating with CEO to ensure all touch points are cohesive, consistent, and clear for interaction with consumers.
FayeVaughn Creative: A Branding, Communications and Marketing AgencyChief Brand Strategy Architect
Apr. 2008NashvilleAs the founder and leader at FayeVaughn Creative, I spearhead branding and marketing communications for a diverse clientele including small to medium corporate sectors, athletes, non-profits, and entertainers. My strategic oversight encompasses social media, public relations, and comprehensive marketing services aimed at boosting consumer retention and satisfaction. I excel in crafting and implementing innovative marketing strategies that drive growth and enhance brand visibility for both national and international clients. Key Accomplishments:
- Significantly advanced the growth and development of numerous brands, businesses, and individuals by devising and executing targeted marketing strategies.
- Enhanced brand success and market penetration through meticulous marketing analysis, seizing remarkable opportunities, and laying robust business foundations for clients.
Skills:
- Expert in brand development and management, business development including budgeting, customer acquisition, retention, and expansion strategies.
- Proficient in relationship management, strategic planning and execution, public speaking, and media relations.
- Skilled in digital marketing and communications, including social media, eNewsletters, and SEO/SEM.
- Adept in donor relations, fundraising, CRM, data analytics, marketing analysis, campaign development, and communications strategy/public relations.
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