Linda Johannesson - Branding Consultant, Marketing Strategist, Copywriter, The Growth Garden

Feedback from Linda’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

The Growth GardenCEO + FOUNDER/ MARKETING BRANDING + GROWTH CONSULTANT

Feb. 2022Serving Australia, New Zealand, Canada, USAI’m Linda, a.k.a. The Growth Gal, founder of The Growth Garden. We help ambitious B2B service businesses to fast track, focus, and achieve their BIG GROWTH DREAMS using the same tools the BIG COs use, but interpreted for smaller enterprises and at smaller CO prices. Our strategic branding, marketing and communications consulting, and coaching services are delivered virtually. This mix results in fast and sustainable results for those who get that GROWTH is a BIG DEAL and that success comes from planting the right seeds and nurturing them until they thrive.

Lightning Rod Agency Lead Strategist & Brand Director

Feb. 2020 - Feb. 2022AustraliaI'm a connector of strategic dots. I am proud to lead clients and LRA on voyages of strategic discovery, then translate these findings into marketing, brand, messaging and growth strategies that resonate and raise brand awareness, drive customer growth, improve a brand's positioning, and generate increased revenue. I'm pleased to be part of a strong strategic sisterhood. We’re an all-female agency of brilliant women supporting brilliant women. We help clients to transform their businesses and their lives through financial empowerment gained by growing their businesses. At The Lightning Rod Agency we know that brilliance in business means striking a balance between purpose and profitability. If you’ve found your purpose, we’ll help you realise and maximise its profit potential. Isn't it time you enjoyed all the benefits of the business and life you've worked so hard to build?

Vie Insurance Pty LtdMarketing Manager - Contract PT Remote Role

Sep. 2018 - Mar. 2019Sydney, AustraliaReported to: Managing Director VIE is a niche insurance start up new to Australia. Working with the MD, I: Developed VIE’s initial marketing plan and go-to-market strategy. Completed a customer/prospect persona profiling exercise to define key target groups. Updated the brand visuals, messaging and focus and created the supporting brand guidelines and new messaging. Re-developed website to better reflect the new brand and the needs of its key target groups. Created a suite of marketing collateral material – stationary, ads, FAQ’s, brochures, presentations, proposals, website, etc. Created social profiles and made recommendations for ongoing social content strategy.

Paperless Warehousing GroupMarketing & Communications Manager - PT

Sep. 2017 - Jul. 2018Sydney, AustraliaEstablished and enforced Branding guidelines to ensure consistency of visual brand and messaging. Updated and maintained company website so that it was accurate and current. Create collateral to be used in sales and marketing efforts (brochures, proposals, presentations, digital ads, content, lead gen tools – ebook) to better position PWG’s strengths and promote client benefits. Managed PWG’s sponsorship and participation in two major industry conferences, including: negotiating conference sponsorship, content creation, presentations, exhibition logistics, promotion, prize giveaways, collateral, promotional item sourcing, etc. to increase PWG’s visibility and assist BD efforts. Create and update company social media outlets, creating a regular flow of new content, posts, and industry focused news and updates. Revised existing client case study/testimonial program to ensure that client benefits and PWG’s strengths were communicated clearly and a solid process was in place to continue to gather new stories. Conducted client case study interviews, photography on site, wrote and published new client success stories that reflected the new and improved format. Authored industry articles and created advertising for industry publications and digital outlets. Reviewed and improved client communications – proposals, onboarding communications, training material, etc.

http://lindajohannesson.comMarketing, Communications, & Brand Consultant

Jun. 2012 - Feb. 2022Sydney, AustraliaIndependent consultant connecting all things strategy, marketing, communications, branding, content, creative, digital and social. Providing: Copywriting and content creation for startups to multi-nationals in a wide variety of industries Strategy development and implementation to achieve growth goals of startups and mature businesses Brand creation, rebranding and refinement that ensures continuity and consistency of message Communications audits/reviews and communications planning to ensure maximum impact and efficiency Digital and social strategy development and execution to grow exposure, community and engagement Marketing integration that ensures efficiencies and maximises impact Creative direction to ensure appropriate the visual components enhance messages and strategy. Active Upwork Freelancer who maintains a 4.9 out of 5.0 client satisfaction rating. In my first year, I completed 30 freelance projects for 24 clients across 15 cities in 7 countries ranging in scope from brand creation, to marketing strategy, campaign and collateral development, to website content creation, to crafting corporate bios, social media profiles, blog posts and other digital content. Conducted a detailed enrolment, communications and marketing audit/review for a prestigious independent girls school in Sydney, NSW. Delivered a comprehensive action-focused report that included a best practice scorecard, reviews of key communications/publications, tactical suggestions by publication and staff member, strategic recommendations, implementation plans, and role, responsibility, team structure and process improvement recommendations. Wrote, published and launched a go-to-market strategy for my first novel 'eloves me, eloves me not' This included writing, editing, brand creation, marketing and digital strategy/tools, global marketing plan creation and implementation - launched in Australia, UK, USA and Canada. First-year sales were over four times that of the average indie novel.

http://lajohannesson.com/Independent Author and Publisher

Jun. 2012 - Jun. 2013Sydney, AustraliaWriting, editing, publishing and marketing my debut novel, 'eloves me, eloves me not', a contemporary romantic comedy about looking for love online. This project has also included the launch of an international marketing plan, the development of its digital infrastructure including a website, social media presence, digital outreach, content management, SEO, analytics, online retail distribution channels as well as initiating and managing all the marketing and pr activities required to independently launch and promote a novel to a global audience. For full details visit: http://lajohannesson.com

Teachers Mutual Bank LimitedSenior Communication and Creative Strategist

Mar. 2011 - May. 2012Sydney, AustraliaReported to: Senior Marketing Manager Direct Reports: 3 Graphic Designers, 1 Digital Designer, 1 Digital Content Manager, 1 Production Manager, 1 Marketing Communications Supervisor, 2 Marketing Managers and 1 Marketing Coordinator - 10 in total. Key Accomplishments: I lead a team of 10+ marketing, communication, design and digital professionals to define and deliver the brand promise, implement an annual marketing calendar, member communications, maintain the website and deliver internal communications. Conducted staff recruitment, training, management and mentoring (hiring 9 team members in the last year). Key member of the team that developed and launched the new Teachers Mutual Bank brand http://youtu.be/shNyjE_q8Go - specifically, I participated in the agency search, brand strategy and creative concept development, tagline creation, copywriting, internal and external communication creation, ongoing project management and assisting with the staff launch event. Creation, management and implementation of an annual marketing campaign calendar consisting of 150+ projects and campaigns. Web site content management, updates and improvements, navigation upgrades, A/B and pilot testing and input into our mobile app development. Developed and implemented digital components as part of integrated marketing campaigns, e-publications, and the business development toolkit. Conducted a process improvement project including a comprehensive review of marketing briefs, team workshops, discussions, reviews of compliance and regulatory guidelines, the development of detailed processes, procedures, checklists, guidelines and sign offs for over 20 of the team’s regular processes. Worked with our Risk team to develop improved enterprise risk management initiatives and identify enterprise risk indicators relating to Marketing outputs. Sourced and managed a number of Agency and supplier relationships. Alliance partner liaison and development and implementation of shared campaigns.

Freelance/ContractMarketing Communications Digital Consulting/Strategy

Dec. 2010 - Apr. 2011Sydney, AustraliaWorking with a number of consultancies, providing digital consulting. Key project: Partnering with MichaalField.com to develop a detailed and integrated social media strategy for a manufacturer/importer/designer of a range of quality bathroom fixtures and furniture.

AMP Financial ServicesHead of Marketing & Communications – Customer Solutions

Jul. 2010 - Sep. 2010Reported to: Director Customer Solutions Key Accomplishments: Provided communications coaching, consulting and developed new tools for a variety of senior, middle and front line managers within the Customer Solutions team. Completed an employee research initiative identifying staff perceptions of the current reward and recognition program. This project included the development and administration of online surveys, focus group facilitation and conducting individual interviews, analysis and reporting and recommendations. Created a series of online tools as part of an overall plan to increase Customer Solutions communications and visibility with the Financial Planner network Supported a key Transformation Project – providing communication planning, message development and refinement while assisting in the planning and reporting of associated key events and initiatives.

LindaJohannesson,comStrategist

Feb. 2009 - Jun. 2010Sydney, AustraliaIndependent consulting connecting all things Strategy, Marketing, Branding, Creative, Digital & Social Key Projects: Developed the TorontoTalks UNconference as part of the IABC World Conference program and its associated Torontalks online community, http://torontotalks.grou.ps/home a place where facilitators/participants could network, share ideas, suggestions, challenges, links, resources, best practices in support of the discussions that became part of the UNconference Session - Emerging Communication Channels. Communities and conversations blog at www.lindajohannesson.com Created the outtathegate campaign - the very first integrated digital conference coverage for the IABC World Conference- campaign blog http://outtathegate.wordpress.com/ and its integrated campaign components http://outtathegate.wordpress.com/campaign-tools/ The outtathegate campaign summary http://bit.ly/4xS83n presented to IABC NSW chapter. A guest blog post on David Meerman Scott Social Media Masterclass Blog resulting from an interview with Robert Half International: http://www.socialmediamasterclass.com.au/?p=207 A ghost post on David Meerman Scott Social Media Masterclass Blog http://www.socialmediamasterclass.com.au/?p=214 Articles written for Public Relations Institute of Australia (PRIA): Tips for Building your Networking Muscle http://www.pria.com.au/resources/list/asset_id/371/cid/354/parent/0/t/resources Are you keeping up with recent developments? http://www.pria.com.au/resources/list/asset_id/372/cid/382/parent/0/t/resources The Canadian Australian Club website - assisted with blog design, content creation and related processes http://www.canadianaustralianclub.com/ The interactive whiteboard revolution blog - provided both strategic and creative direction support in the Ning’s development http://iwbrevolution.ning.com/ Created the Golden Retriever Rescue (Sydney) Facebook Page https://www.facebook.com/pages/Golden-Retriever-Rescue-GRR-Sydney-NSW-Australia/391593125505