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Work Background
Orbis Media LtdFreelance Graphic Designer
Jan. 2010LondonWith nearly 20 years experience as a freelance graphic designer, I have collaborated with a diverse range of brands across the health, retail, publishing, and advertising sectors. My work spans both print and digital mediums, allowing me to create compelling designs tailored to my clients’ unique needs. Some of my more extensive projects have included pitching for government grants, managing multidisciplinary teams, and overseeing every stage of the design process—from ideation and execution to promotion, ongoing maintenance, and analytics. Selected clients:
Sarah Raven
NHS England
Great Little Trading Company
Long Tall Sally
Oliver Sweeney
Barnet, Enfield & Haringey Mental Health NHS Trust
Camden & Islington NHS Foundation Trust
Freddie's Flowers
Boden Whether it’s building a brand from the ground up or creating eye-catching materials for an established business, I bring creativity, strategy, and meticulous attention to detail to every project.
Great Little Trading CompanyGraphic Designer
Mar. 2008 - Sep. 2010London, United Kingdom• Responsible for all niche catalogue and packaging artwork.
• Working with the Head of Design to plan and direct photoshoots.
• Working with the buying team to ensure true product representation. • Sole charge of the weekly production of company emails, which has led to significant increase in opens and click-through rates.
• Regularly reviewing and refining guidelines to breathe new life into online and print presence.
• Within four months of joining GLTC, the company was able to bring all creative in-house, from repro through to finished artwork. • Implemented a new database, streamlining the storage of thousands of images and the way designers, buyers and press were able to access them.
AcumenGraphic Designer
Apr. 2007 - Nov. 2007• Responsible for the design and print of two monthly magazines.
• Worked on a broad range of projects including visual identities, web design, brochures, annual reports and point of sale material.
Real GroovyEditor / Designer
Feb. 2005 - Feb. 2007Auckland, New Zealand• Designer and Editor for the weekly Groove Guide magazine. • Designer for the monthly Real Groove magazine. • Redesigned the Groove Guide, increasing its distribution and revenue, and greatly extending its presence in the industry.
• Re-designed the Groove Guide brand, including logo, stationery and over-all look and feel of all associated media including the Groove Guide website.
• In-house design for Real Groovy (an associated music retailer).
• Created artwork for Groove Guide and Real Groove advertisers.
• Collated copy, images and data from over 50 clients.
• Managed over 50 contributors from all over the country, as well as a second graphic designer.
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