AND,ALLSenior Digital Executive at Accor Hotels Americas
Apr. 2023 - Mar. 2024São Paulo, BrasilResponsible for coordinating the social media communication content of Accor's institutional channels (USA & Canada, Latam and Brazil) and other communication channels, social networks, content creation and Always On posting calendar
- Responsible for the Thought Leadership positioning of C - Level executives
- Monitoring and creating agendas with executives
- Aligning Digital Best Practices with executives
- Researching opportunities
- Writing content for social networks (Linkedin, Facebook and Instagram)
- Ghostwriting articles for Linkedin Positioning
- Developing and updating the institutional brand persona
- Briefing for the creative department (editing, image creation, support)
- Operationalization of Event Coverage (scripts, mobile capture, photos and posting)
- Operating the Community Manager - Collecting qualitative and quantitative data for monthly reports
- Preparation and analysis of results reports, metrics and KPIs
- 360° planning and strategy