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Work Background
PR & Influencer Marketing
WEDOPR.PR & Influencer Marketing
Sep. 2024São Paulo, BrasilClientes atendidos: Lindoya Verão e Elgin. Relacionamento com influenciadores (marketing de influência), conteúdos e estratégias de comunicação externa e imprensa.
Estrategista Sênior de Conteúdo & Social Media
DunelliEstrategista Sênior de Conteúdo & Social Media
Jun. 2024 - Sep. 2024São Paulo, Brasil· Responsável pela gestão de conteúdo de comunicação em mídias sociais da empresa: LinkedIn, Facebook, Instagram e TikTok. · Planejamento mensal e Criação de conteúdo. · Agendamento de postagens. · Community Manager de postagens. · Desenvolvimento e gestão de marca institucional em redes sociais. · Suporte a área de criação e desgin. · Desenvolvimento de Copy e Roteiros para gravações. · Seleção de Influenciadores para parcerias com a marca. · Elaboração e cobertura de eventos: roteiros, captações mobile, fotos e postagens. · Elaboração de relatórios gerenciais. · Análise de métricas e KPIs. · Planejamento estratégico de Social Media.
Senior Digital Executive at Accor Hotels Americas
AND,ALLSenior Digital Executive at Accor Hotels Americas
Apr. 2023 - Mar. 2024São Paulo, BrasilResponsible for coordinating the social media communication content of Accor's institutional channels (USA & Canada, Latam and Brazil) and other communication channels, social networks, content creation and Always On posting calendar - Responsible for the Thought Leadership positioning of C - Level executives - Monitoring and creating agendas with executives - Aligning Digital Best Practices with executives - Researching opportunities - Writing content for social networks (Linkedin, Facebook and Instagram) - Ghostwriting articles for Linkedin Positioning - Developing and updating the institutional brand persona - Briefing for the creative department (editing, image creation, support) - Operationalization of Event Coverage (scripts, mobile capture, photos and posting) - Operating the Community Manager - Collecting qualitative and quantitative data for monthly reports - Preparation and analysis of results reports, metrics and KPIs - 360° planning and strategy
Senior Marketing Consultant at Melitta, Arno and Vigor Brands
KetchumSenior Marketing Consultant at Melitta, Arno and Vigor Brands
Oct. 2022 - Nov. 2022São Paulo, BrasilFreelance Communication Consultant for the brands: Melitta, Arno and Vigor with a focus on Influencer Marketing and Press Office.
Assessora de Imprensa e Relações Públicas
Avesani ComunicaçãoAssessora de Imprensa e Relações Públicas
Mar. 2022 - Dec. 2022· Clientes: Le Lis Blanc Casa, St. James, Fullhouse Decorações, Codex Home · Atendimento em Assessoria de Imprensa e Influenciadores Digitais.
Senior PR Account Attendance at Panasonic Brasil
agênciamamSenior PR Account Attendance at Panasonic Brasil
Aug. 2021 - Mar. 2022São Paulo, BrasilPublic Relations & External Communications of Panasonic Brasil
PR & Digital Content
PB Marketing Digital PR & Digital Content
Jul. 2020
Public Relations Account Executive at Raízen
Loures ConsultoriaPublic Relations Account Executive at Raízen
Nov. 2019 - Jul. 2020São PauloPR Analyst for Raízen. Serving the Ethanol, Sugar and Bioenergy area, leading manufacturer of sugar cane ethanol and the largest single exporter of sugar cane in the international market. Main Activities: Writing notes, releases; press kits and all customer-driven content. Suggestions of jornalistic articles and interviews. Crisis Managment, Communication Planning and External Communication Activities; follow up with journalists; organization and monitoring of corporate events; preparation of results reports; active contact with segment mailing;
PR Account Attendance
Avesani ComunicaçãoPR Account Attendance
Jul. 2017 - Sep. 2019São Paulo e Região, BrasilCustomer service for the agency in the home & design, architecture and lifestyle segment. Main activities: Writing notes, releases; press kits and all customer-driven content. Suggestions of jornalistic interviews. Communication planning and internal communication activities; follow up with journalists; organization and monitoring of corporate events and press trip for press and influencers; preparation of results reports; active contact with segment mailing; content creation for branded sites and social media.
Assessora de Imprensa Júnior
Avesani ComunicaçãoAssessora de Imprensa Júnior
May. 2017 - Jul. 2017· Atuação como assessora de imprensa freelancer para o evento CASACOR São Paulo. · Relacionamento com imprensa. · Identificação de pautas e matérias pertinentes. · Acompanhamento de entrevistas e gravações.
Analista de Marketing e Comercial
Antônio Brazil Placas e Comunicação VisualAnalista de Marketing e Comercial
Mar. 2013 - Apr. 2017· Atendimento ao cliente. · Gestão de orçamentos. · Realização de visitas a clientes. · Prospecção e gestão de fornecedores. · Criação e montagem de placas, layout, fachadas e comunicação visual. · Gestão de mídias sociais: Facebook, Instagram e Site. · Gestão de estratégia de comunicação interna.
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