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Work Background
Brighthouse FinancialSocial Media Consultant
Aug. 2021Assisted in leading the creation of the social media handbook made for financial advisors that was used for an email & social media campaign. The campaign generated 967 leads and generated $16M in sales
📈 Exceeded lead generation goals by 117%, securing 939 qualified leads and $19.2M in sales through innovative strategies.
💡 Drove a 99% increase in ROMI and an 11% boost in sales contribution YoY through social media optimizations.
🤝 Cross-functional collaborator, seamlessly working with teams across marketing, content, lead management, legal, and more.
🌐 Managed full social editorial for advisor audiences and Secure Seniors, overseeing hundreds of posts each quarter.
📣 As a community manager, responded to 421 direct messages, prioritizing quick and effective customer service.
📈Played a key role in the significant growth of the company’s LinkedIn account increasing followers by over 2500 including key advisors and employers.
💻Work closely with media and creative agencies on budget, strategy, and recommendation throughout the year to engage with secure seniors and financial professionals.
📣Point of contact for product launches regarding social media promoting. Providing insight such as budget, creatives, and copy recommendation.
LPL FinancialAssociate Marketing Consultant
Apr. 2020 - Aug. 2021Fort Mill, South Carolina, United States-Execute a digital marketing strategy for LPL Advisors-Schedule content to be distributed by social media, email, and blog-Implement lead generation and niche prospecting process and workflow for implementation in advisor's practice to drive business growth for advisors and LPL Financial-Collaborate with compliance to ensure content, brand and messaging are approved
University of North Carolina at CharlotteMarketing Assistant
Sep. 2015 - May. 2017Charlotte, North CarolinaEdited and wrote press release every week and featured stories that appeared on the athletic department website for various sports-related eventsLive tweeted during basketball games from multiple accounts and interviewed with the players following games to post on all social media platformsWrote weekly recaps using creative writing and facts that were published on the website that was read by over 500 viewers a weekRespond and resolve all customer inquiries, request and complaints in a timely manner on all social media accountsTranscribed and compacted post game interviews to be posted on the athletic website immediately following basketball games
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