Brighthouse FinancialSocial Media Consultant
Aug. 2021Assisted in leading the creation of the social media handbook made for financial advisors that was used for an email & social media campaign. The campaign generated 967 leads and generated $16M in sales
📈 Exceeded lead generation goals by 117%, securing 939 qualified leads and $19.2M in sales through innovative strategies.
💡 Drove a 99% increase in ROMI and an 11% boost in sales contribution YoY through social media optimizations.
🤝 Cross-functional collaborator, seamlessly working with teams across marketing, content, lead management, legal, and more.
🌐 Managed full social editorial for advisor audiences and Secure Seniors, overseeing hundreds of posts each quarter.
📣 As a community manager, responded to 421 direct messages, prioritizing quick and effective customer service.
📈Played a key role in the significant growth of the company’s LinkedIn account increasing followers by over 2500 including key advisors and employers.
💻Work closely with media and creative agencies on budget, strategy, and recommendation throughout the year to engage with secure seniors and financial professionals.
📣Point of contact for product launches regarding social media promoting. Providing insight such as budget, creatives, and copy recommendation.