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Work Background
Post Consumer BrandsBrand Manager
Jun. 2024Minneapolis, Minnesota, United States
Whole Earth BrandsBrand Manager
Apr. 2023 - Jun. 2023-Led all brand activities including base business operations and brand strategy, and key innovation for Whole Earth Sweeteners, a $30MM sugar alternative brand.
-Developed marketing communication strategy and content series with a focus on data-driven communication priorities for optimal ROI on paid activities while building an authentic brand following.
Whole Earth BrandsSenior Associate Brand Manager
Mar. 2022 - Apr. 2023Broomfield, Colorado, United States- Managed project to save $100k of write-offs while converting over 50 pieces of packaging graphics for 31 SKUs across 5 brands sold in Canadian markets, including regulatory updates and brand redesigns.
- Launched key innovations for Whole Earth and Wholesome Organic to drive share growth and expand segments.
- Developed multi-year innovation pipeline for Whole Earth with focus on data insights to drive expansion in retailers and incremental share of category.
DanoneAssociate Brand Manager
Aug. 2019 - Mar. 2022Broomfield, ColoradoHorizon Organic Base Business 10/20-3/22 - Led SKU rationalization workstream resulting in over $200k in annual savings and 2 point margin improvement on overall business - Revamped monthly business reporting to minimize time spent developing charts and focusing discussion on important, actionable topics - Developed multi-year strategy for Horizon butter, cheese, sour cream, and cottage cheese with alignment through GM, and secured budget for execution beginning in 2022 So Delicious Dairy Free Innovation 08/19-10/20 - Launched 2 projects worth an estimated $20MM in Y2 sales with $1MM in capital expenditure for manufacturing plant renovations - Developed comprehensive flavor strategy and portfolio optimization plan for frozen business and established 3-year strategic pipeline for new frozen dessert concepts - Spearheaded revamp of new product and flavor analysis for products across all So Delicious Dairy Free
Danone North AmericaMarketing Intern
May. 2018 - Aug. 2018Broomfield, Colorado- Evaluated range of product concepts for marketplace and manufacturing feasibility
- Designed strategic multi-year pipeline of new products based on feasibility and market analysis
- Developed learning plans for top 3 product ideas and briefed creative team in preparation for first phase of learning
Keurig Green Mountain, Inc.Manufacturing Engineer | Network Analytics and Strategy
Aug. 2015 - Jul. 2017Waterbury, VT• Overhauled data analysis process for all new products by identifying success criteria and defining data collection & analysis procedures; increased coffee partner satisfaction and improved quality of qualification results
• Discovered hidden waste costs using manufacturing data and advanced analysis on 15 manufacturing lines to avoid $5 million in losses in filter paper waste
• Created structured data reporting system and led data analysis for rollout of $1 billion recyclable K-Cup initiative
• Developed annual operating plans (AOP) for increases in machine operational efficiency through analysis of previous performances and guidance from site leadership & engineering teams.
Keurig Green Mountain, Inc.Project Engineer I
Jul. 2014 - Aug. 2015Knoxville, TN• Designed standard operating procedure to implement efficient cleaning practices on packaging lines, which lead to a 5% decrease in daily machine downtime, leveraging on-line research
• Participated in “Rapid Improvement Event” to optimize time spent changing products in grinders, reducing lost time on all changeovers by 50% by evaluating & streamlining technician workflow
• Modified expired coffee procedures to minimize amount of disposed coffee after a certain time period, resulting in over $200,000 in savings per year
GAF Materials CorporationProcess Engineer Co-op
Jun. 2012 - Dec. 2012Ennis, TXGAF Materials Corporation – Ennis, TX GAF is the largest manufacturer of commercial and residential roofing in North America with about 3,200 employees and $3 billion in yearly revenue. The Ennis location is one of the largest producers for the company and supplies a large percentage of the company’s residential roofing systems. The process engineer co-op role assists the engineering department in developing and evaluating new products and formulas. Process Engineering Co-op • Analyzed 1,000+ samples from 12 different manufacturing sites to evaluate adhesive strengths and provide feedback to improve product.
• Revised procedures and machines to improve results and consistency in a manufacturing environment. • Worked with a third party company to develop and test a new form of adhesive to use on the products.
• Provided multiple, detailed technical reports on all findings in each project.
Revolution PrepBranch Manager
May. 2011 - Sep. 2011Missouri City, TX• Launched and organized marketing and sales campaign in Houston to recruit students for SAT tutoring.
• Compiled and utilized contact information for nearly 600 local students.
• Programmed pages for the website with new course material.
• Nominated and hired for year round tutoring position based on summer performance.
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