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Work Background
Samsung Food OfficialStaff Product Designer
Apr. 2022
Nando's UK & IRESenior Product Designer
Jan. 2022 - Mar. 2022London, England, United KingdomWorked in Loyalty team. Helped improve rewards experience for staff and customers.
VAHALead Product Designer
Jun. 2021 - Jan. 2022RemoteCurrently delivering Community & Gamification features, and working on a new Design System.
DeltatreLead Product Designer
Apr. 2021 - Jun. 2021RemoteHelped deliver a Next Gen Sports App vision piece for a major North American comms company - within a small, lean team. We worked through a double wave process with a nice initial discovery phase, and subsequent definition, ideation and delivery phases with the Client actively involved across the whole process.
BTLead Experience Designer
Mar. 2021 - Apr. 2021RemoteThis was a very short contract focused on a quick service design project
Utility WarehouseLead UX Designer
Jun. 2020 - Mar. 2021RemoteImproved the way customers join the service using our partners feedback and metrics from their data team. Improved the remote onboarding experience using feedback from partners and best practices.
Discovery IncSenior UX and Lead UX (Contract)
Mar. 2019 - Apr. 2020London, England, United KingdomDiscovery is a global media company currently playing catch up in the digital video streaming space.
In this context, I delivered UX for a Live and On Demand (VOD) tech platform, documenting modules available to new Discovery VOD products and properties, globally.
Included were full journeys for Authentication, Subscription, Self-Service and Playback for all platforms. I used a double diamond approach: investigating the existing back-end solution, the existing front-end components, main products business requirements, measuring gaps against their competitors and analysing customer feedback sources to gather valuable insights and collaboratively produce journeys that could adapt to multiple users needs.
Massive InteractiveSenior UX and UI Designer (Contract)
Mar. 2018 - Mar. 2019London, England, United KingdomMassive is an agency focusing mainly on OTT projects. I've worked mainly on the native redesign of a customer facing OTT product for a major Sports Entertainment group based in the US, but with global reach and penetration. It is a subscription service delivering Video on Demand and Live content on all platforms: I've been the UX Designer delivering the Native experience for iOS and Android devices. While at Massive, I've also worked on a few other OTT products, including: - Live features for Massive's OTT platform as a service, AXIS (UX and UI)
- A multi-platform sports streaming service based in the US (UX for all platforms)
- A tvOS Live product for a North American broadcaster (UI)
PerformLead Product Designer
Sep. 2017 - Dec. 2017London, England, United KingdomWorked on white-labeling the DAZN experience for a major american sports league on a world-wide distribution scale.
DAZN GroupSenior Product Designer
Mar. 2016 - Mar. 2018London, England, United KingdomI’ve worked on two OTT projects for Perform Group: the main product (DAZN) is a subscription based streaming service broadcasting major sport events to users across the following platforms 1. Responsive web
2. Mobile native apps
3. Living room connected devices: Smart TVs, set-top boxes, appleTV, gaming consoles, etc When I left, the service was available in three territories: Germany, Swiss and Austria (DACH), Japan and Canada. It is now quickly expanding globally.
Among other things, I’ve redesigned content navigation for web and native apps, redesigned content discovery for all platforms, redesigned the native apps experience using mobile native patterns and improving content discovery. The latter was particularly successful as ratings on both native stores raised from barely 3 stars to 4+ stars on first release. I’ve also worked on white-labeling the main product for a major american sports league on a world-wide distribution scale.
EESenior UX Designer
Mar. 2015 - Mar. 2016London, United KingdomI was part of the EE (T-Mobile/Orange UK) UX Team, working on self-service, future releases and e-commerce
Cell48Senior UX Designer
Nov. 2014 - Mar. 2015London, England, United KingdomI worked in close contact with strategy, design and third party Clients to create engaging user experiences for all platforms
Open ReplyLead UX/UI Designer
Apr. 2012 - Nov. 2014Rome, Latium, ItalyI led a team of designers and front end developers engaged in the creation and production of mobile apps, mobile websites and responsive websites for third party Clients in all industry sectors, including media, automotive and luxury brands
01tribeUI Designer
Jan. 2006 - Mar. 2012Rome, Latium, Italy01design, later rebranded as 01tribe, was the first italian digital agency working on mobile formats: in the early days I used to design and develop flashlite apps for Nokia devices, later I moved into designing iOS apps, and designing and developing the front end for mobile websites for italian luxury and automotive brands.
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