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Work Background
Lingoda GmbHHead of Brand
Jul. 2023 - Nov. 2024Berlin, GermanyIn my role as Head of Brand at Lingoda, I was responsible for driving the brand and organic growth strategy. I led the implementation of a differentiated, customer-centric brand strategy and launched several global brand campaigns to increase sales and revenue, with our "Language Wins" campaign boosting YoY sales by 11%. By defining new competitive positioning and target audiences, I established Lingoda as a top language learning solution in the market.
Lingoda GmbHHead of Content
Aug. 2022 - Aug. 2023Berlin, GermanyResponsible for driving organic growth at Lingoda leading a team of SEO, Content, Social Media and PR professionals. • Set strategies and processes that empower the content team to produce a steady stream of keyword-driven content for international markets
• Designed and implemented PR strategies across key European regions and the US
• Oversaw daily production of engaging content for all social media accounts
• Conducted brand research and gathered data to understand how best to position the company in the market
• Maintained strong relationships with my team members while ensuring they were on track toward their professional and personal goals
Lingoda GmbHContent and Communications Lead
May. 2021 - Aug. 2022Berlin, GermanyIncreased search visibility by an average 73% in key markets, and increased media mentions by more than 200% YoY
Credit KarmaSenior Content Strategist
Mar. 2020 - Jan. 2021San Francisco Bay AreaLed the establishment of Credit Karma's Content Strategy Team, driving expansion and optimization of content marketing efforts. • Developed and executed ambitious quarterly KPIs, managing direct- and dotted-line teams to achieve strategic growth opportunities.
• Oversaw various initiatives including editorial content optimization, content partnership development, CRO efforts, A/B testing, and link building.
Credit KarmaData and News Editor
Jul. 2018 - Mar. 2020San Francisco Bay AreaLed a team of editorial, PR, and research professionals to launch and scale a core link-building program for Credit Karma • Oversaw content production in response to breaking news events, earning site acceptance into Google News
• Advocated for editorial content throughout the company, collaborating with key stakeholders
• Directed team members in content optimization projects to increase traffic, rank, and conversion
Credit KarmaAssigning Editor
Aug. 2017 - Jul. 2018San Francisco Bay Area• Assigned and edited a steady flow of content to meet rigorous deadlines, production targets and quality standards • Leveraged data and analytics to measure content performance and worked closely with other editorial team members to apply lessons learned
• Worked collaboratively and cross-functionally on integrated marketing and editorial campaigns to drive traffic and engagement growth
Arizona Sonora NewsDigital Production Editor, Spanish Translation Editor, Reporter
Aug. 2014 - Jan. 2015Tucson, Arizona Area
MagooshPR and Editorial Manager
Jul. 2014 - Aug. 2017Berkeley, CA• Secured media placements in top-tier publications, including The New York Times, The Wall Street Journal, Financial Times, San Francisco Business Times, Inc. Magazine, Entrepreneur, Buzzfeed and The Washington Post
• Led a year-long project to write and publish company's first-ever GRE test preparation book, named the No. 1 New Release in GRE Prep Guides and a best seller on Amazon (http://amzn.to/2jfIkzg)
• Managed company blog, producing a steady stream of engaging, traffic-generating content
The University of ArizonaTutor for Student Athletes
Jan. 2014 - Nov. 2014Tucson, Arizona
TucsonSentinel.comReporting and Copyediting Intern
Dec. 2012 - May. 2013Tucson, Arizona
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