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Work Background
KOREChannel Marketing Manager
Jun. 2023Atlanta, Georgia, United StatesDeveloped and executed strategic partner marketing initiatives
Participated in the research, contracting, and rollout of partner portal
Designed and managed multiple marketing assets and cobranded partner collateral
Coordinated and executed event marketing efforts
Managed channel marketing budget, including partner marketing development funds
Grew the channel brand by creating vertical-specific content and social channels.
SafelyDirector of Marketing
Mar. 2022 - Jun. 2023Atlanta, Georgia, United StatesSpearheaded and executed visual identity and branding overhaul including website redesign (copy and creative), branding guidelines, positioning statements, and digital ad copy
Ensured a high level of brand cohesion and adherence across all platforms and channels
Managed marketing collateral creation, channel marketing programs, revenue attribution, event marketing support, sales enablement, and product promotion
Designed top-of-funnel digital and demand generation strategies, organic and paid
Created content strategy and managed content marketing manager in creation of weekly blogs, social media posts, press releases, long-form content, and more
Increased organic web traffic by 238% QoQ through website redesign, SEO execution, and content distribution
Trella HealthDemand Generation Manager
May. 2020 - Apr. 2022Atlanta Metropolitan AreaCreated and executed top-of-funnel digital and demand generation strategies, web development, messaging, and integrated marketing campaigns
Execute or oversee all content creation including weekly blogs, social media posts, resources, white papers, and videos
Measure and track marketing engagement and inbound pipeline creation - contributing to $16M pipeline created in 2021 (30% YoY increase)
KORE WirelessContent Marketing Manager
Apr. 2019 - May. 2020Atlanta, GeorgiaOversee the strategy, execution, distribution, and analysis of all content - including ebooks, infographics, videos, and case studies - across multiple verticals for a leading IoT enablement, connectivity, and professional services provider. Manage external agencies to create, distribute, and optimize content for SEO, design, and brand voice. Own the overall brand tone and style guide and ensure that all content produced by internal and external partners align. Accomplishments
- Managed annual Gartner Magic Quadrant submission; in 2019, KORE moved from the Challenger to Leader Quadrant.
- Facilitated resource center redesign as a part of a comprehensive website refresh and launched 75 new pieces of content in 8 months.
- Completed merger/acquisition of complimentary company and facilitated brand integration and assimilation.
iVisionContent Writer
May. 2018 - Apr. 2019Atlanta, GeorgiaOwned all content creation, both internal and external, for global IT consulting and managed services provider. Created monthly customer testimonial videos with CIOs and CEOs from top ILTA law firms, MLB organizations, and Fortune 500 organizations. Translated highly complex topics - including business continuity and wireless failover - into digestible content for all buyer personas, both technology-focused and not. Accomplishments: - Optimized web content for SEO, resulting in a 50% increase in organic traffic. - Launched social media campaign to highlight Women in Technology, resulting in significant increase in organic social engagement.
- Initiated demand generation strategy with pilot email marketing campaign. - Won Best Places to Work in Atlanta, Top 25 Small Business with our internal communication strategy.
RentPathCampaign and Content Writer
Mar. 2016 - Mar. 2018Greater Atlanta AreaDeveloped and deployed all aspects of omnichannel B2B marketing programs, strategically and tactically. Managed internal and external content resources to ensure adherence to brand voice and tone and to consistently create innovative and high-converting assets including ebooks, webinars, videos, and infographics. Cross-functionally coordinated with internal SMEs and vendors to drive direction. Assisted marketing operations team to build marketing programs, email, and landing pages in Marketo. Accomplishments:
- Launched initial national marketing campaigns resulting in $1.7m in first-touch and $18m in marketing-influenced pipeline.
- Worked with organizational leaders and sales executives to define and implement new lead scoring model and lead management process.
- Created detailed buyer personas for both B2B and B2C sides of the business, complete with comprehensive buyer journey research and reporting.
- Owned content reorganization project that improved sales and marketing alignment and increased sales adoption with new lead process.
RentPathSales Development Representative
Dec. 2014 - Jan. 2016Norcross, GAResponsible for outbound prospecting, cultivating relationships with potential clients, lead nurturing and meeting individual and team goals. Partner with Outside RentPath Sales executives to serve client needs and set qualified appointments. Overall closing ratio of 78% for qualified appointments set.
Stella & DotIndependent Consultant
Jun. 2014 - Mar. 2017Greater Atlanta AreaIndependent Consultant for an innovative, quality direct sales jewelry company.
RentPathAccount Executive
Apr. 2013 - Jun. 2014Norcross, GaResponsible for territory development, prospecting, qualifying, cold calling and maintaining a current customer base. Generate revenue by selling the Rent.com family of products and services to Small-Unit Owners and Property Management companies via the telephone. Manage an existing account base, renew client advertising, and grow the existing customer base.
Skills developed in this position: ablility to effectively communicate at all levels; time management skills; internet prospecting skills; ability to use SalesForce and other CRM tools.
Riverstone Residential GroupLeasing Consultant
Sep. 2011 - Apr. 2013Suwanee, GAIncreased property occupancy from 79% to 89% in four months. Consistently obtain the most leases each month within the property. Generate leads and handled traffic, leasing apartments, qualifying prospects and preparing and executing all legal documents required for move-in. Handle current resident needs on a daily basis.
Prepare and negotiate lease renewals.
Participate in weekly outreach marketing to increase traffic and leases.
Create and maintain excellent relationships with prospects, residents and various vendors and outside representatives.
Manage all aspects of social media including property blog, facebook, foursquare and search engines.
MKTG INCPromotional Specialist
Sep. 2009 - Dec. 2011Coordinate, manage and execute events for a national liquor distributor. Create and maintain relationships between with various accounts, superiors and fellow Promotional Specialists.
Provide extensive and accurate reports at the conclusion of each event.
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