SafelyDirector of Marketing
Mar. 2022 - Jun. 2023Atlanta, Georgia, United StatesSpearheaded and executed visual identity and branding overhaul including website redesign (copy and creative), branding guidelines, positioning statements, and digital ad copy
Ensured a high level of brand cohesion and adherence across all platforms and channels
Managed marketing collateral creation, channel marketing programs, revenue attribution, event marketing support, sales enablement, and product promotion
Designed top-of-funnel digital and demand generation strategies, organic and paid
Created content strategy and managed content marketing manager in creation of weekly blogs, social media posts, press releases, long-form content, and more
Increased organic web traffic by 238% QoQ through website redesign, SEO execution, and content distribution