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Work Background
Turn Founder & CEO
Jan. 2018 - Jul. 2024Dallas/Fort Worth AreaTurn is an environmental service with a vision to help consumers and businesses rethink their urban environment, and best utilize resources that will create a more sustainable future.
MendCo-Founder
Nov. 2014 - Jul. 2016DallasMend was among the nation's first technology enabled doctor "house call" practices, delivering on-demand urgent healthcare to patients in their home, office or hotel, at the touch of a smartphone button. Third to market in the US and first to market in Texas, Mend was the first health-tech startup in this market to partner with an integrated health system and was acquired by Children's Health.
American Red CrossPublic Affairs
Sep. 2012 - Dec. 2017Dallas/Fort Worth Area
Starling GroupPrincipal
Jan. 2010 - Jan. 2018Dallas/Fort Worth AreaA group of strategic communicators, we help businesses with identity (branding), strategy (planning), expression (creative production across all media), experience (customer journey), and reputation (public and media relations).
Insight for LivingMarketing Director
Mar. 2009 - Sep. 2009Facilitated revenue streams for a global non-profit organization, utilizing donor relations and product marketing. Managed high-level messages of the organization in all channels - in print, online, on air (radio), and through customer service.
American ExpressStrategy Manager, Global Advertising
Jan. 2008 - Mar. 2009Led cross functional teams in development and implementation for American Express sponsorships with Bravo, Sundance Film Channel, Vanity Fair, Nick Jr., Food & Wine, and AOL. Managed all digital advertising assets for www.americanexpress.com. Led agency teams in developing online advertising for 2008 Members Project (philanthropic initiative); first ever brand scorecard, and first ever Digital Style Guidelines.
American ExpressInternational Marketing Manager, JAPA Regional Business Planning & Strategy
Jul. 2007 - Jan. 2008Delivered strategic initiatives for eight local markets (across Japan, Asia Pacific and Australia) with high revenue impact covering product revitalization, Cardmember engagement and yield management. Managed the portfolio rationalization of legacy lending products across all markets. Consulted with local Hong Kong market and International HQ teams in the development of a new premium, lending product.
American ExpressSr. Marketing Manager
Nov. 2005 - Jun. 2007Developed and executed strategic test and learn marketing campaigns for Green, Gold, Platinum and Centurion Charge Cards in travel, retail and entertainment industries. Managed cross-functional internal and external partnerships.
The Juilliard SchoolAssociate Director, National Advancement
Apr. 2003 - Jun. 2005Developed and executed fundraising strategies for high-profile donors and prospects, both national and international; managed ongoing donor market research strategies; planned and supervised fundraising and alumni networking events. Drove the writing, production, and follow-up of direct marketing fundraising appeals. Created unique affinity and sponsorship programs with corporate partners.
IMGArtist Associate
Jan. 2002 - Apr. 2003Managed domestic tour dates and publicity strategies for twenty high-profile international classical artists (Itzhak Perlman, Christopher Parkening, Lang Lang, Alan Gilbert, etc.), including a complex itinerary for each artist. Maintained ongoing communication with global presenting organizations, promoters, managers, bookers, and media.
NokiaCorporate Marketing Assistant
Sep. 2000 - May. 2001Irving, TXMoi. I supported a global corporate sponsorships team at Nokia's North American headquarters in its relationship with the International Youth Foundation (IYF).
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