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Work Background
Magnum BikesDistributor
Aug. 2024Encinitas, California, United States
Brow Bar DCFounder
Aug. 2016 - Jun. 2024Washington D.C. Metro Area➞ www.browbardc.com
➞ Founder of Washington D.C./ DMV's leading Microblading Studio & Brow Bar
➞ 6 figure net profit with consistent growth over 6 years
➞ Built, trained and managed team of 3 professionals
➞ Developed into full service beauty business offering lash & skincare services
➞ $0 spent on advertising after 8 month of startup. Excellent client retention and growth
Restoration HardwareProject Coordinator, Brand Packaging
Sep. 2015 - Mar. 2016Corte Madera, CA➞ Project Coordinator between various departments delivering brand packaging projects for all RH brands
➞ Working with catalog merchants, product development teams/designers, putting together briefs and managing timelines.
➞ Preparing for creative reviews with Leadership team, managing projects move through pipelines by obtaining C level approval
BarkerBlueDirector of Marketing
Nov. 2013 - Sep. 2015San Francisco Bay AreaJoined the executive leadership team with role to establish new market positioning of and lead marketing initiatives for an evolving document management platform. Clients include Apple, Google, Facebook, VISA, Square, Gap and Macy’s. ➞ Established the marketing department: collaborated with the leadership team and led internal re-branding development to identify value proposition and develop business strategies for the company’s services while setting a new direction for corporate brand. ➞ Created and implemented marketing plans encompassing online presence incl. social media, SEM, and SEO resulting in increased lead generation and customer engagement considerably. ➞ Assembled portfolio of vendors to support execution.
➞ Managed corporate website re-design. Led vendors and completed significant work in-house to create a new functional website within 30 days.
➞ Developed corporate marketing and sales collateral for multiple verticals.
GKA AdvertisingProduction Manager
Aug. 2012 - Oct. 2013Washington D.C. Metro AreaManaging all web and print production at GKA Advertising, a 25-person full service firm in the Washington D.C. metropolitan area serving clients across multiple east coast states. Overseeing all day-to-day agency production activities and lead teams in the execution and delivery of multiple concurrent campaigns. ➞ Directed and supervised a team of graphic designers, web developers and copywriters in the execution and delivery of marketing materials and campaigns across digital, web and print media. ➞ Synchronized multiple projects of various scale and complexity with deliverables that included corporate websites, landing pages, banners, ad blocks, pop-ups, email and social media campaigns, advertisements for publications, corporate marketing collateral, promotional products, displays and event items.
➞ Identified need and implemented project management system resulting in company-wide access to documents, improved communication within the organization and with clients, and truncated delivery timeframes.
➞ Completed quality assurance for all deliverables. Managed vendors, negotiated new contracts and re-negotiated existing contracts to control spend.
AtSite Inc.Marketing Coordinator
Mar. 2011 - Mar. 2012Washington D.C. Metro AreaRight hand of VP of Marketing at this fast growing architecture/green energy consulting firm. As a key member of the marketing department, day-to-day activities included executing strategic initiatives focused on brand development/awareness and B2B sale strategy development. ➞ Coordinated the organization’s re-branding effort with the designated advertising agency. Managed internal communications and coordinated all in house efforts for this initiative which delivered a new corporate brand identity.
➞ Implemented sector focused marketing strategy. Developed and supervised marketing campaigns targeting the education, healthcare and commercial real estate verticals, resulting in increased customer engagement.
➞ Prepared content and developed copy for website, press releases, marketing materials and proposals. ➞ Managed SEM and SEO programs through Google Adwords and Google Analytics.
➞ Completed graphic design for corporate collateral and website.
➞ Supervised a sales team of four staff with emphasis on SalesForce activity resulting in offer of promotion to Sales Manager.
➞ Developed and deployed the company’s first Sharepoint platform resulting in improved company-wide collaboration and achieving increased efficiencies.
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