Lauren McMinn is a seasoned and respected business leader currently serving as a CEO. With a proven track record in strategic planning, business development, and operational management, Lauren has been instrumental in driving growth and profitability for numerous companies throughout her career. She possesses a strong business acumen complemented by an ability to develop and maintain strategic partnerships. Known for her exceptional leadership ability, Lauren has consistently led her teams to achieve significant business milestones. Her focus on fostering an innovative and inclusive work environment has also been a key to her success. Lauren holds a masters degree in Strategic Communications from Columbia University, and has continued studies in sustainability at Cambridge University.More...
Frank Barnett
Fractional CMO@Catalyst Growth Ventures
Verified
I help growing organizations build predictable revenue streams through a consistent, compelling brand story.
Your brand is more than your logo, colors or tagline. It’s the story you tell your customers and the promises you make (and hopefully keep).
I’ve spent almost two decades helping growing organizations build systems that transform potential clients from people with problems into raving fans (and repeat buyers!).
Here's what I can do for your company:
- Work alongside your executive team to create a compelling story that transcends business units and breaks down silos
- Design, build, and optimize your website and online presence to better tell your brand story and more effectively capture the right kind of traffic.
- Implement efficient marketing processes and systems for sustained growth without a significant increase in headcount
- Configure and optimize your CRM system for streamlined operations and useable client data
- Help define/refine your Unique Value Proposition based on available client data and interviews with your internal team
- Refine/Expand your go-to-market strategy based on audience, product mix, and customer data. Who ELSE can you sell to?
- Create captivating social media strategies to boost brand engagement
- Develop compelling email campaigns to nurture and expand your customer base
- Craft polished marketing collateral that aligns with your brand identity
- Expertly hire and train contractors to handle specialized marketing tasks
- Establish and lead a fully functional marketing vertical, typically within 90 daysMore...