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Work Background
FerrerInnovation & CX Lead
Feb. 2024
Freelance (Self employed)Strategy Consultant
Nov. 2021 - Feb. 2024Recent projects include: > Current manager for the Living Lab of Ferrer, an innovative space to share knowledge, explore challenges and co-create solutions, generating a positive impact on the healthcare ecosystem.
> Defined 5-year business plan and P&L for a new and disruptive business model in the education industry.
> Carried out analysis of the self-employed digital area of the public administration in Catalonia and defined a strategy to improve consumer experience and increase engagement.
> Defined digital strategy to align the rebranding of one of the leading health food companies in Spain in order to increase their digital presence, reach new targets and grow in sales.
MiraklBusiness & Strategy Consultant
Jun. 2021 - Nov. 2021
Guayaba StudioCo-Founder
Mar. 2021
BeRepublicBusiness Strategy Consultant
Jan. 2019 - May. 2021Barcelona Area, SpainWorked in multisectoral consulting projects including both strategic definition and operation in the fields of digital strategy, innovation strategy, business plan development and process optimization. Industries: FMCG, Retail, Tourism & Leisure, Beauty, Utilities, Insurance, Automotive, Media and Public Administrations > Defined the GTM strategy for an omnichannel customer-centric skincare brand in the UK market: 5yr P&L, digital unit economics, operation model, product strategy and digital media plan > Build and managed first two DTC ecommerce initiatives for the Spanish largest perfume company (reaching a turnover +150k € in the first 3 months, +10k units sold, +200k web visits and CR of 5,2%) and defined GTM strategy to enter the US market for a celebrity brand > Defined a new and disruptive business model integrating new technologies in order to monetize the content created, 10yr P&L, digital unit economics for one of the global leading talent agencies based in the UK > Carried out a in depth diagnosis of the digital business and team of one of the biggest book retailers in Spain in order to identify gaps and developed a strategic plan with initiatives to reach digital growth targets > Worked in an open innovation startup radar together with the Innovation team of one of the largest media companies in Spain, identified several new business model opportunities, screened +50 potential partners, carried out industry analysis and BP > Carried out a process optimization project for a leading European real estate company. Analyzed and mapped all internal processes and identified main pain points, scouted and chose a digital tool for implementation and carried out the negotiation between the partner and the client > Work in multidisciplinary teams (integrated by business consultants, UX Experts, CRM, Media, Tech, Mobile and Digital Marketing)
NikeRetail Buying (Ecommerce and B&M)
Aug. 2016 - Jan. 2019Netherlands> Seasonal plan in order to reach growth targets (Footwar and Apparel)
> Track the business and trade on a weekly basis as owners of the P&L
> Leverage insights to drive actions and implementation plan for future seasons
> Identify potential opportunities and risks against plans, develop actionable recommendations for execution
> Analyze sales and inventory info to forecast future sales & gather sales data and consumer insights to influence pre season buy
> Communicate and present business results to cross functional teams
> Capture market and store trends to drive sales and inventory productivity
GBfoods (Corporate Brand of Gallina Blanca)Strategic Marketing and Innovation
Jan. 2015 - Jun. 2015Barcelona y alrededores, España> Support the growth centre department (focused on disruptive innovations).
> Elaboration of reports and data analysis.
> Search of opportunities for innovation.
> Observation and selection of international initiatives.
> Search for new trends related to the industry.
DanoneFinance
Sep. 2013 - May. 2014Barcelona y alrededores, España> Calculate the business and the economic impact of the promotional policies of the Company.
> Management control for specific departments of the Company.
> Analysis and monitoring of performance indicators of innovation projects.
> Creation and tracking operations and productivity.
> Monitoring of monthly budget vs actual on Key financial performance indicators.
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