Verónica Encinas

Digital Marketing Specialist @La Litigiosa

Email Marketing ManagerInfluencer Marketing ManagerDigital Ads Manager💸 MarketingMarketing DirectorCopywriterCommunity ManagerCommunications ManagerContent ManagerSMM ManagerSEO Manager

Como especialista en Marketing Digital y Consultoría, me dedico a empoderar a negocios pequeños y medianos, así como a mujeres emprendedoras, a través de estrategias de marketing digital innovadoras y personalizadas. Con un enfoque en la autenticidad y la creatividad, combino mi amplia experiencia en marketing digital con una pasión por el crecimiento y el éxito de mis clientes. Como profesional del marketing digital, intento estar al día de qué ocurre en este sector tan cambiante para aportar soluciones lo más efectivas posibles a las personas con las que trabajo. Por eso mismo, mi trayectoria profesional ha ido siempre de la mano de la formación continua. A parte de la comunicación y el marketing, me encanta todo lo que tenga que ver con la política, la sociología, la cultura y el arte.

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Work Background

Consultor de marketing digital

Jan. 2024

⭐ La Litigiosa ⭐ - Agencia de Comunicación Co-Founder

Jan. 2024EspañaSi tienes un enfoque único de la abogacía, ¿por qué tu estrategia de comunicación no lo refleja? Somos una agencia de marketing digital para abogadas diferentes. En un ámbito profesional saturado como es el legal/jurídico, ser auténtica y genuina puede hacer que tu marca personal destaque y cree conexiones más profundas con tus clientes. En un sector con 150.000 abogados y casi 80.000 despachos, el desafío es grande, pero las oportunidades son aún mayores. Entonces, ¿por qué esperar? ¡Comencemos hoy a construir tu presencia digital!

SantiveriDigital Marketing Specialist - Project Manager

Apr. 2022 - Oct. 2023BarcelonaContribute to the design and execution of the Digital Marketing strategy, aligned with the General Marketing plan to improve Santiveri's digital presence and results in all channels and countries. Plan, implement and optimize digital marketing plans in different channels and online platforms, together with Santiveri's collaborating partners. Collaborate in the development of the new digital ecosystem, responding to the needs of consumers, clients and professionals. Coordinate the centralization of franchisee accounts, defining the structure by channels. Participate in the development of the new CRM plan, as well as in the launch of the new corporate website and E-commerce. Develop digital campaigns aligned with the company's strategy to ensure compliance with the objectives of the annual marketing plan. Development of the lead generation strategic plan. Coordinate the creation of relevant content for different audiences on social networks. Influencer Marketing Campaigns. Ensure the correct alignment of campaigns and content with the strategy and brand identity (locally and for the Italian market). Ensure a good positioning of the brand in the digital environment (implementation of SEM and paid social campaigns as well as supervision of the SEO strategy). Evaluate the impact of the planned actions to be able to optimize them continuously and measure the return (analytics and ROI measurement). Management of advertising campaigns and the store on the Amazon platform.

Monkeys CommunicationsDigital Account Manager

Jan. 2020 - Apr. 2022BarcelonaCreation and execution of digital marketing plans. Content development in RRSS, community management, monitoring and monthly reports. Creation of graphic and audiovisual content. SEO: auditing, web content optimization, keyword research, blog writing. SEM/SMM: Launching and optimizing campaigns with large-scale budgets through different channels. Measurement and reporting of paid advertising activity, including producing reports and communicating the results to clients and internal stakeholders. Designing, launching, and analyzing conducted experiments. Creation and tracking of Google Ads campaigns, Facebook, and Instagram Ads. Data analysis, measurement of results and reporting. Web project management: planning, monitoring and launch, budget control.

DIMOTECADigital Marketing Strategist

Dec. 2018 - Jan. 2020BarcelonaManage social media planning for execution of marketing strategies and community management. Graphic and audiovisual content development, creative text writing. Developing email marketing campaigns in Mailchimp (both with builder and HTML templates). SEO-copywriting, keyword research and linkbuilding. Monitoring SEM and SMM campaings. Lead digital analytics and metrics reporting, including utilizing Google Analytics, in platform metrics, Hootsuite and audience surveys to increase engagement and raise the visibility of our clients.

Grupo TitanDigital Marketing Assistant

Mar. 2018 - Nov. 2018BarcelonaSupport to the Marketing Management during the brand relaunch process. Coordination between the department and the different agencies (media, digital marketing and advertising). Management and updating of website content, social media content management, writing press releases, preparing newsletters and preparing corporate presentations for the marketing department at Industrias Titan S.A.U.

Factoría de ProyectosCommunity Manager

Feb. 2017 - Mar. 2018BarcelonaSupport in the development and management of social media strategies. Content writing. Keyword research. Delivering weekly performance reports on media performance. Google Adwords and Facebook Ads campaigns.

Deutsche BankCorporate Communications Associate

Apr. 2014 - Jan. 2017Barcelona, Cataluña, España• Definir las claves de comunicación internas de la organización. Encontrar y gestionar los medios y soportes fundamentales para la comunicación entre la red de oficinas y los SSCC. Asegurar el correcto funcionamiento de los procesos y canales de comunicación de la organización. Actualización de artículos para la intranet y redacción de artículos para la revista corporativa.

Deutsche BankAnti - Financial Crime Officer

Jul. 2013 - Mar. 2014Barcelona, Cataluña, España• Realización de diligencia debida para clientes nuevos y existentes (KYC). • Análisis de clientes con indicadores de alto riesgo como PEP, información mediática negativa, países de alto o especial riesgo. • Investigación de transacciones y actividades sospechosas. • Evaluación de riesgos reputacionales.

Deutsche BankEspecialista Senior en Finanzas en Operaciones y Servicios Interactivos de Deutsche Bank

Nov. 2012 - Jun. 2013Barcelona, Cataluña, España• Operaciones bancarias y servicios interactivos para clientes particulares y empresas. • Gestión de reclamaciones para particulares y empresas.

La VanguardiaJournalist

Jun. 2012 - Oct. 2012BarcelonaInternship at La Vanguardia working as editor and ENG. Writing news and creating audiovisual reports for the digital newspaper version.

Cugat MèdiaReporter and broadcaster

Sep. 2011 - May. 2012Sant Cugat, Barcelona.Performed live, daily, three-hour broadcast news and entertainment radio show. Generated and assigned ideas for news and feature stories. Researched and gathered information to support and fact check news stories using relevant information sources such as the Internet, archives, and databases. Managed the audiovisual production and post-production facility; executed field production; organized public relations programs and campaign activity.

Revista RamblaEditor in chief

Nov. 2010 - Mar. 2012Barcelona y alrededores, EspañaCovered local events in Barcelona, conducted interviews on key personalities involved and took photographs. Published 3 articles per week in a newspaper and corresponding social media posts. Wrote hard news and features such as human-interest, backgrounders, and trend stories.