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Work Background
Gold's GymSr. Nutrition & Retail Marketing Manager
May. 2024United States- Developed and executed marketing promotional plans for the nutritional and apparel lines.
- Worked with Product Director to support marketing efforts, and incorporate Amazon sales, In-Gym Retail, and e-commerce sales.
- Supervised product email marketing campaigns and VIP Influencer rollouts.
- Worked with the Creative team to create assets for brand presence at venues and events, e-commerce, social media, and retail.
- Collaborated with Operations to grow brand presence in retail within the local markets.
Wexel ArtEcommerce Marketplace Manager
Jan. 2024 - May. 2024Austin, Texas, United States• Develop and grow e-commerce relationships with Amazon, Wayfair, Michaels, and other big partners. • Optimize product listing and content across ecommerce channels. • Monitor and analyze ecommerce performance metrics to identify areas of improvement.
• Drive strategy and execution of new partnerships across national brands.
Defyned BrandsSenior Marketing Manager
Dec. 2021 - Oct. 2023Austin, Texas Metropolitan Area- Assisted Product Development Team and led production on new labels and product launch plans. Estimated to generate ~$2MM in incremental revenue in 2023.
- Primary Marketing Point of Contact for Compliance & Regulatory. Assisted with copywriting for assets on multiple platforms and claims research.
- Helped establish Amazon business currently generating ~$4MM in revenue annually.
- Supervised campaign strategy and triggered email flows to generate $500K annually in online revenue.
- Developed and scheduled editorial calendar for on-brand Organic Social Media of four brand accounts.
- Supervised Content Manager and Customer Service Manager.
Defyned BrandsBrand Marketing Manager, CPG
Sep. 2018 - Jan. 2022Austin, Texas Area- Develop and execute strategic plans for products in retail, e-commerce platforms, and B2B channels.
- Team up with Product Innovations and Supply Chain to develop and create new products from conception to go-to-market strategy. - Develop, implement, and maintain eCommerce channels for the multi-brands, including re-branding and refreshing sites for the following brands: NutraOne, Anabolic Warfare, and FoxyFit Supplements.
- Launched a CBD brand, e-commerce site, social media, and product line for Blue Spruce Hemp Co., which sold over $1M in revenue in the first year.
- Launched Tim Kennedy's Live Relentless lifestyle and supplement brand in retail and eCommerce. - Build the company’s Amazon marketplace with over 80 Skus for a growing revenue average of 110k/mo.
- Optimize product pages and added Enhanced Branded Content.
- Collaborate with stakeholders for campaign calendar and promotions. - Build the company’s presence on Rangeme.com for the wholesale channel.
- Create brand and style guides for all brands. - Creative direction to execute new product labels, web content, print, and social media assets.
- Manage Social Media platforms including Facebook, Instagram, and Youtube. Manage organic and paid social media, while collaborating with ambassadors/ influencers on promotions.
- Plan and execute product and lifestyle photoshoots including creative direction for photographers/videographers, sourcing talent, wardrobe, and scheduling for all channels.
Defyned BrandsSenior Social Media Specialist
Apr. 2018 - Sep. 2018Austin, Texas AreaDefyned Brands is a premier provider of nutrition supplements. The family of Brands Includes NutraOne, Foxy Fit Supplements, Anabolic Warfare, and 5 Star Nutrition.
- Grow the brand presence on social platforms. - Create a monthly organic social media calendar for wholesale brands.
- Paid social media campaigns.
- Email campaigns for B2C and B2B.
- Assist the Product Development team with content development, revisions of existing label descriptions, and new product launches.
- Coordinate photoshoots and content for all channels.
- Maintenance of company website and new products.
Defyned BrandsSocial Media Specialist
Sep. 2017 - Apr. 2018Austin, Texas Area-Organic and Paid Social Media for 5 Star Nutrition retail (85 stores) and all CPG Brands.
-Develop and implement campaigns to increase engagement by 237% of target audiences and grow the brand presence of social platforms by over 37%.
-Create a monthly organic social media calendar for a multi-brand retail chain and wholesale brands. -Assist the Product Development team with revisions of existing label descriptions and new product launches.
-Coordinate with the creative team to design marketing materials and collateral for retail.
-Update company and brand websites with new products, store locations, and write creative content for the blog.
-Social media strategy for new retail locations.
-Managing retail directory and information internally and on the company website.
Cocolevio LLC Marketing Coordinator/Recruiter
Feb. 2017 - Aug. 2017Austin• Developed and executed marketing campaigns to target audience, analyzed data, and refined strategies.
• Coordinated meetings, conferences, and promotional materials to enhance brand visibility.
• Optimized content conversion by 43% via Google Adwords and increased referral traffic by 38% from social media outlets.
• Increased client referral traffic by 73% to website careers page across multiple platforms.
• Managed client recruiting campaigns, optimized content conversion, and tracked metrics with Google Analytics.
• Executed a client recruiting campaign with a 300% increase in qualified applicants and optimized advertising spend.
Body by FrameFRAME GM
Aug. 2010 - Nov. 2016Austin, Texas Area• Managed social media engagement, community forum, and website content for Body by Frame, increasing brand visibility by 64%.
• Developed and executed strategic plans for sales promotions, events, and member retention programs.
• Led recruitment, training, and coaching efforts to build a strong staff structure.
• Coordinated photo shoots and print selection for advertisements.
LIFETIME FITNESSPersonal Trainer
Feb. 2010 - Aug. 2010Austin, Texas Area
24 Hour FitnessMaster Trainer
Jan. 2004 - Jan. 2010Austin, Texas Area
Ulta BeautyAssistant General Manager
Jan. 2003 - Jan. 2004Austin, Texas AreaAs the Associate Manager I helped to drive store performance, foster superior guest service, and maintain operational excellence to meet or exceed established budgeted sales, control expenses, and achieve productivity goals. Managed and supervised individuals in one or more of the following roles: prestige manager, prestige associate, merchandise and service coordinator, lead cashier, and store associate. Fostered a sense of urgency to achieve objectives and held people accountable. Effectively planned work and made decisions to achieve company targets, and demonstrated the highest level of professionalism when interacting with internal and external guests.
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