Revlon Inc.Managing director
Jun. 2015 - Sep. 2018Barcelona, Spain - Miami, USA - Sao Paulo, Brazil• Conceptualization, opening and management of the new subsidiary Revlon/Elizabeth Arden in São Paulo, Brazil, leading the business in Brazil, Uruguay and Paraguay
• Revlon Cosmetics, Elizabeth Arden (skin care, makeup and fragrances), Revlon Professional (Hair Color e Hair Care) and American Crew (Man Grooming) segments management
• Responsible for repositioning Revlon brand in Brazil with Grupo Boticario (MultiB) as strategic partner
• Turnaround of Revlon brand in the Brazilian market, growing from 100 points of sales to over 4,000 points of sales in three years
• Responsible for Revlon’s Cosmetics, Fragrances and Product Lines export hub in Miami, managing a platform of 28 distributors (Latam and Caribbean) - focused on the turnaround of the operation adjusting the business structure, generating self-sustainability of the business unit and achieving the maxout result (two-digit growth) from 2015 to 2017.