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Work Background
KPMG SingaporeAssistant Manager
Jul. 2023SingaporeManagement consultant with engagements in:
- Sales organisation assessment and transformation programme development for target operating model
- Business case creation for CRM and digital transformation projects
- Customer experience metrics framework creation
- Customer research (survey creation, development, distribution, analysis)
- Change management (across planning, change impact assessment, training, communications, and programme management)
KPMG SingaporeSenior Associate
Jul. 2021 - Jun. 2023Singapore
Insider.Strategic Account Manager
Mar. 2019 - Sep. 2020Greater Jakarta Area, IndonesiaAs a strategic account manager for both the Philippines and Indonesia, my main role was to build and maintain strong partner relationships across multiple industries (such as airlines, eCommerce, retail, fashion, cosmetics & beauty, financial services, etc.); along with fulfilling my responsibilities from ensuring a smooth proof-of-concept and closing process, providing regular monthly performance updates, to retaining clients with the right products, campaigns, and workflows. Knowledge Areas: Strategy, Campaign Management (Tools: JIRA, Trello), Sales Cycle Management, Data Analysis (Google Analytics, Insider Platform), Presentation Skills (PowerPoint, Keynote, Google Sheets), Stakeholder Management (Tools: Slack, JIRA, Confluence), Process Improvements, Communication, Data Visualisation
Globe TelecomDesign Researcher - Future Experiences
Sep. 2018 - Mar. 2019Taguig, PhilippinesAs a design researcher, my main role was to help internal business stakeholders tackle the right problems that focused on understanding their target users. I led studies that provided analysis, consumer insights, and inspiration to help build on existing products and services, and worked with external research agencies as needed. Led the company's inclusive design effort, which addresses inclusivity in product and service design processes. Combining design thinking, human-centred design, and user research methodologies, the initiative aimed to uncover local values and principles for practical application throughout the organisation.
Globe TelecomBusiness Designer
Jul. 2016 - Sep. 2018As a business designer, my main role was to work with cross-functional teams to apply customer-centric design to drive and develop projects related to omnichannel and digital transformation. I looked at technology trends and worked with the retail, product management, and IT solution teams to ensure that projects were strategically, operationally, and financially viable efforts. Key outputs include business case creation, value and strategy frameworks, and customer journey mapping.
Globe TelecomManagement Associate Program
Jun. 2015 - Jul. 2016Bonifacio Global City, PhilippinesAs a management associate, I was rotated among core business functions (customer experience, product management - platforms, omnichannel retail operations, consumer strategy & corporate development) geared around enabling omnichannel and customer experience-related initiatives across the organisation. Apart from this, I was also tasked with driving recruitment initiatives in collaboration with the Human Resources team, which had two capstone projects of creating and executing a sponsored dinner for international delegates, as well as an innovation competition and recruitment program.
Coca-Cola FEMSAMarketing Trainee
Dec. 2014 - May. 2015NCR - National Capital Region, PhilippinesCompleted an internship geared towards improving marketing and communication initiatives in modern trade channels. - Created a case study on cold drink equipment assets to develop a communication plan designed to improve display compliance rates.
- Performed sales analyses to identify regional purchase trends and recommend areas for demand planning.
Council of Organizations of the AteneoSecretary-General
Mar. 2014 - Mar. 2015Served as the chief administrative officer of the Council of Organizations of the Ateneo (COA), and spearheaded initiatives to ensure the alignment and proper cascade of information among the council members, as well as to increase engagement and awareness for its constituents' initiatives. - Managed and created protocols for the council's calendar, communications/announcements, file archives, logistics, and utilities.
- Increased promotional and marketing initiatives through overhauling the COA Website, streamlining the social media pages, and conceptualizing the brand standards guide.
- Headed and trained an executive team with responsibilities in secretariat and creative work, and deployed to various council-wide projects.
FreelanceGraphic Designer
Oct. 2013 - Dec. 2015Specialises in branding (logo, identity, printed and digital collaterals) for small businesses. Software used: Adobe Photoshop, Illustrator, InDesign, Keynote.
MangoJuicedContributor
Nov. 2012 - Nov. 2013Covered events and wrote articles for the lifestyle blog, MangoJuiced.com.
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