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Work Background
aqferSales at Aqfer
Jan. 2022 - Sep. 2023New York City Metropolitan AreaFirst hire in NY market for a cloud based PaaS company. Manage GTM and sales process for sales to ISVs, DaaS companies and systems integrators. Focus on helping companies organize and leverage data in a privacy safe manner.
Selected Accomplishments:
● Launched GTM strategies for new categories including data, adtech and publishers.
● Oversaw new ARR growth of $1MM+ against new and existing accounts including: Clear Channel,
Omnicom and Sovrn.
● Helped design marketing and collateral for company-wide use.
● Closed first deal with data company, led training on new verticals across sales team.
Nth Party, Ltd.VP of Sales
Jul. 2021 - Jan. 2022New York City Metropolitan AreaPurchased by Magnite December 2022 Created GTM strategy and built sales operations as first business hire for Boston-based software startup leveraging the latest in Multi-Party Computation and Homomorphic Encryption for privacy and functional preserving workflows.
Selected Accomplishments:
● Created messaging, pricing and prospecting priorities for the data, adtech and martech industries.
● Set up best practices for CRM infrastructure and scalable sales processes.
● Lead client engagement while balancing commercial and technical discussions around data encryption.
● Executed POCs and MSAs with brands, agencies, platforms and data partners.
Narrative I/ODirector of Sales
Jun. 2017 - Jun. 2020Greater New York City AreaGlobal Sales Director of SaaS platform and raw data marketplace across buyers and sellers of raw data. Responsibilities include new customer sales, account maintenance, building out of sales teams and corporate strategy. Selected Accomplishments:
- Manage sales of industry groundbreaking programmatic data monetization platform as first business hire.
- Growing company from 5 to 30 across all departments and increase revenue from $0 to $5M+ from SaaS and marketplace clients.
- Develop and maintain relationships with 80+ buyers and sellers of data including Uber, TTD, King.com, Fanatics, LinkedIn, Kochava, TrueData and Inscape.
- Work with clients to optimize data monetization strategy to align with both business and technology needs for cloud-based operations.
- Gain consensus across client organizations to include engineering, product and business stakeholders who benefit from efficient acquisition and distribution of data.
SkimlinksDirector of Sales, US
Jun. 2016 - Jun. 2017Greater New York City AreaOpened US office of UK based company to establish data sales and platform integrations in North America. Selected Accomplishments:
- Established and executed sales strategy for data distribution.
- Brokered distribution partnerships with Google, TTD and others to optimize distribution and yield of data.
- Worked with clients including Macy’s, Lowe’s, Home Depot, Sprint to enhance targeting in programmatic advertising.
- Managed data relationships with Lotame, Oracle, MediaMath, Xandr and Eyeota to drive channel revenue.
NinthDecimalProgrammatic Sales
Aug. 2012 - May. 2016New York CitySales Manager Media (2008 – 2010)
Sales Manager Programmatic Data (2012 – 2016)
- Opened company’s New York office to drive adoption of advertising and data offering for advertising agencies and brands direct. Led sales efforts to introduce location based Wi-Fi advertising and later location based data products. Oversaw employee and revenue growth for largest revenue producing team. Selected Accomplishments:
- Ran team introducing location-based advertising to the New York advertising agencies and clients.
- Grew revenue from $0 to over $5M in first 2.5 years.
- Re-hired under new management to help revive struggling business units.
- Launched mobile, programmatic data businesses which now makes up over $100M annual revenue.
4InfoSr. Account Executive
May. 2011 - Aug. 2012Helped launch new mobile marketing offering for leader in SMS communication. Selected Accomplishments:
- Helped grow ad-targeting business from $0 - $3M.
- Led design and execution of marketing materials for use at agencies and clients direct.
- Managed clients direct including: Subway, Expedia, Old Navy, ESPN, CapriSun.
Alpha Media GroupRegional Sales Manager
Jan. 2011 - May. 2011Helped build new online sales strategy and documentation.
JiWire, Inc.Account Executive
Jan. 2008 - Oct. 2010Opened NY office for JiWire. Called on NY and Boston agencies for wi-fi advertising company. Grew accounts form 0 to include Starwood, FedEx, Sprint, Marriott, VW and others.
SmartMoneySales
Jan. 2005 - Dec. 2007Managed agency and direct client relationships for online advertising. Focused on NYC agencies such as Mindshare, Neo and Mediacom, Vanguard and T. Rowe Price.
EnvisionInside Sales Manager
Jan. 2002 - Oct. 2002Greater Seattle AreaInside sales manager for enterprise software company. Performed cold calls and online demonstrations for customer service software package to direct clients.
Primus Knowledge Solutions - Now ATGSales
Jan. 1999 - Dec. 2001Greater Seattle AreaNow part of ATG - Insides sales for enterprise software company. Sold CRM add-on software into customer support organizations. Handled cold calling and online software demonstrations.
NetGravity - Now GoogleInside Sales Manager
Jan. 1997 - Aug. 1998San Francisco Bay AreaLed East Coast inside sales of enterprise advertising management software solution. Called on direct publishers and advertisers such as Time Warner, iVillage, TUCOWS, Ford and others. Performed online demonstrations of software capabilities and workflow.
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