Fresh TriDirector of Behavior Change Operations
Apr. 2023 - Aug. 2024Worked closely with UX, product, and marketing teams to develop mindset coaching features and webinars showcasing the Iterative Mindset Method. • Produced a statistically significant increase in user retention during an in-house pilot study for users who interacted with a coach compared to those who did not. • Led the writing, direction, and production of over 150 instructional videos showcasing renowned experts in a wide array of fields in the Fresh Tri app.