Point BPrincipal Consultant - Digital Data & Analytics
Apr. 2019 - Dec. 2021Mission Viejo, California, United StatesLeader and consultant for the data and analytics service line with a focus on digital analytics, data strategy, digital transformation, and digital marketing. - Hired to lead the strategy for the firm's expansion into digital and marketing analytics and strategy.
- Developed go-to-market strategy, created service offerings, provided thought leadership, and drove skill development of people.
- Drove revenue growth for key clients with digital and marketing analytics-based services by building the team of data scientists, analysts, and marketing SMEs to deliver several new projects worth approximately $ 1.5 M in revenue.
- Orchestrated several digital strategy, data strategy, digital transformation, and marketing analytics projects across a broad array of industries and companies. Technologies leveraged: Adobe Experience Cloud, Google Analytics 360, Tealium, AWS, Braze, Salesforce, Optimizely, as well as a variety of CDP, marketing automation, and personalization tools depending on client needs.