SlashNextDirector of Conversion Optimization
Jan. 2023Pleasanton, California, United StatesStarted as a part-time consultant running Google Ads and overseeing SDR activities in Feb 2019, then on an as-needed basis, took over digital and automation, and via attrition, became a full-time employee responsible for entire marketing team, budget, and MarTech stack items. Currently, plan, manage, and drive all phases of marketing. Formulated and developed HubSpot workflows using marketing, sales, service, and operations hubs; designed and built all initial nurture workflows (top, middle, bottom of funnel), as well as one-off campaigns. Worked on sales enablement team and used tools such as Apollo, HubSpot, G2, Growbots, and others.