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Work Background
SlashNextDirector of Conversion Optimization
Jan. 2023Pleasanton, California, United StatesStarted as a part-time consultant running Google Ads and overseeing SDR activities in Feb 2019, then on an as-needed basis, took over digital and automation, and via attrition, became a full-time employee responsible for entire marketing team, budget, and MarTech stack items. Currently, plan, manage, and drive all phases of marketing. Formulated and developed HubSpot workflows using marketing, sales, service, and operations hubs; designed and built all initial nurture workflows (top, middle, bottom of funnel), as well as one-off campaigns. Worked on sales enablement team and used tools such as Apollo, HubSpot, G2, Growbots, and others.
ElementalHead of Demand Generation
Oct. 2021 - Oct. 2022On the founding team, which was an offshoot of Quantum Lifecycle Marketing (see below for Quantum) with same funding sources. Responsible for creating the demand generation group and all phases of the marketing mix, including the website, inbound, demos, product design input, testing, and liaison with international developer team. Provided outbound hands-on and management, including sales scripts, cold call scripts, and SDR mentorship. Member of the Leadership Team.
QuantumDirector of Demand Generation
Apr. 2021 - Oct. 2022Boise, Idaho, United StatesDefined, built, and grew demand generation team, and administered HubSpot marketing, sales, and service hubs. Worked closely with SDRs using conversation intelligence tool (ShowPad, HubSpot) to increase cold-call efficiency. Set up events, webinars, selected guest speakers, and other planned physical events. Member of the Leadership Team. Transferred as part of the founding team to Elemental (see above for Elemental).
MuncheryHead of Demand Generation
Aug. 2020 - May. 2021San Francisco, California, United StatesAffiliate marketing using Munchery recipe site and relevant emails to attract subscribers. Created a waterfall demand generation workflow using Mailchimp and Sendinblue to reduce costs and send scheduled newsletters and standalone offers to over 3 million segmented subscribers.
TruU, Inc.Marketing
Jan. 2020 - Jan. 2021Palo AltoTruU enables enterprises to eliminate passwords and badges to truly revolutionize the way workforces experience their workplace. Using specialized AI and machine learning technology, our solution identifies individuals implicitly by who they are continuously and in real time, leading to more secure and fluid workforce authentication and access. TruU offers unique passwordless identity through adaptive MFA built on biometrics and behavioral identity that unifies access to physical and digital resources across the workplace. Acted as the Director of Marketing to oversee general marketing activities (demand generation, website, events, collateral, social, videos, creative).
AmitreeMarketing Director
Aug. 2019 - Sep. 2020San FranciscoAmitree was the creator of Folio - an AI-powered email assistant used by over 100,000 real estate professionals. Folio helped real estate agents organize and manage their work from their email inbox. Implemented, managed, and optimized waterfall demand generation system for nurturing. Developed and executed advertising and lead-generation campaigns for existing and churned users, as well as new prospects. Ad creative for Google search and display, as well as LinkedIn.
SlashNextDigital Marketing & Demand Generation
May. 2019 - Jan. 2023United StatesStart as a consultant performing SDR activities. Eventually, transitioned to more of a marketing role and helped migrated from Salesforce and Pardot to HubSpot. In addition, managed small events, performed digital marketing, ran Google search and display ads, and maintained the website.
WootricDirector of Demand Generation
Mar. 2018 - Jan. 2019San Francisco Bay AreaWootric offered a simple, rigorous solution for aligning everyone around raising customer happiness. The company created its platform based on the proven Net Promoter Score℠ system, an effective way of “metricizing” customer feedback used by thousands of companies worldwide. Ultimately, Wootric offered a full suite of customer experience metrics before it was acquired by InMoment: Net Promoter Score (NPS), Customer Satisfaction (CSAT) and Customer Effort Score (CES). Customers are surveyed wherever they are – in web or mobile app, via email or via SMS. Set up marketing automation (HubSpot/Salesforce). Designed and created sales funnel definitions, metrics, and automated workflows, as well as content to track/act upon leads, MQLs, SALs, SQLs, opportunities, and closes. Tracked and managed paid search and spend. Managed all events, including concept, strategy, materials (booth, collateral, videos), follow-ups, and metrics.
OPSWATSenior Marketing Manager
Sep. 2017 - Mar. 2018San Francisco Bay AreaPerformed digital marketing review and optimized Google Ads for spend, keywords, and exclusions based on personas and targeted messages. Integrated events with MarTech (HubSpot/Salesforce) to increase ROI and turn events into a profit center.
Intertrust Technologies CorporationHead of Marketing, whiteCryption product line
Dec. 2015 - Aug. 2017San Francisco Bay AreaWhiteCryption offered application shielding and whitebox crypto for the banking, automotive, healthcare and entertainment markets. The company was acquired by Intertrust. Marketed for the WhiteCryption application shielding startup. Responsible for marketing operations, demand generation, product marketing, and marketing communications. Set up Marketo/Salesforce/ZoomInfo integration for nurture flows and campaigns, and managed outside vendors for content syndication and lead acquisition across various channels.
TalksumHead of Marketing
Apr. 2013 - Dec. 2015San FranciscoReal-Time Big Data Processing and Management Solutions (IoT, Smart Cities, Retail, Finance) Built the marketing team, and created and grew corporate image and product brand. Launched flagship high-speed data stream router and embedded IoT device, and subsequent cloud-based solutions. Awards: IE Big Data Startup, Top Innovator Showcase, Startup Village Innovator.
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