Demand generation, conversion optimization, marketing automation, operations, digital marketing, and communications experience with B2B and B2C at startups, growth-stage companies, and large billion-dollar enterprises.
Mix of email, content, creative, website, conversion optimization, paid search, display, remarketing, social, syndication, as well as metrics and attribution for each.
MarTech stack: HubSpot, Drift, Hotjar, Airtable, Asana, GA4, Google Ads, LinkedIn (Ads, Sponsored Content, and Life Pages), Sales Navigator, Mixpanel, Mailchimp, Sendinblue, Growbots, Lemlist, Apollo, ZoomInfo, DealSignal, Hunter, Emailable, DocuSign, WP Engine, Elementor, Adobe Creative Cloud (InDesign, Photoshop, Illustrator, and others), Microsoft Office, TestimonialHERO (video testimonials), and others.
Sales enablement, including playbooks, battle cards, presentations, brochures, datasheets, case studies, white papers, demo/explainer videos, and infographics. Conversation intelligence training (Apollo and HubSpot).
Website design, content, and development. Experience with WordPress, html, and css/styles.
Interaction with sales (including SDRs and BDRs), cross-functional teams, and vendors.
Events, including tradeshows, webinars, podcasts, and sales meetings, and partner events.
Positioning, branding, and messaging. Analyst and PR strategies, programs, press releases, bylines, and press kits.More...
Ian McEwan
Go-to-Market and Business Development Executive | Fractional Startup Advisor | Mentor@Meelmore Associates
Verified
Ian McEwan is a seasoned Go-to-Market and Business Development Executive at Meelmore Associates, where he leverages his expertise to help startups scale and succeed. He is also a Fractional Startup Advisor, providing strategic advice to multiple businesses simultaneously. Additionally, Ian is a mentor, sharing his knowledge and experience with the next generation of entrepreneurs. He plays a crucial role in business growth and development strategies, including market positioning, competitive analysis, and customer acquisition. Ian's multifaceted role at Meelmore Associates enables him to make significant contributions to the company and its clients.More...
Elizabeth Anderson
Technical Writer@Red Hat
Verified
IT Consultant | Data Narrator | Content Strategy & SEO | Process Analysis & Improvement | Cross functional collaboration instigator, silo breaker.More...