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Work Background
Deux LapinsCo-Founder / Digital Marketing & Online Lead
Oct. 2016Istanbul, TurkeyCreate and manage all product marketing and brand communication assets/channels, ensuring strong business results.
• Identify market and consumer needs through insights, and turn them into brand roadmaps, sales strategies, and marketing tools.
• Manage e-commerce website, and offline/online sales outlets including marketplaces thus achieve maximum profitability.
• Lead pricing strategy, supply management, and financial/budget planning.
• Execute new product development plans yearly, rationalize product portfolio frequently.
• Maximize brand awareness and customer loyalty through omnichannel marketing strategies.
• Own specialized consumer & marketing knowledge in baby & mom segment.
• Run social media lead generation campaigns and monitor/accelerate website traffic and ads performance • Completed a market extension project establishing the UK based website in addition to Turkey region.
Anadolu EfesCorporate Marketing Project Manager
Aug. 2011 - Feb. 2014MarketingLed a cross-functional team and a diverse group of stakeholders to develop the conceptual mix and branding essentials for BOMONTI-ADA, now a very well-known art & culture center in Istanbul.
• Engaged with diverse internal (including C-level executives) and external stakeholders (e.g., public sector representatives and academicians) throughout the planning and the launch of the project.
• Developed the brand story and marketing mix for the recreational venue. • Created a valuable marketing tool for the communication of corporate values and brand.
• Ensured financial, sourcing, regulatory and legal planning for a successful launch.
Koç Holding A.Ş.Corporate Communications
Aug. 2009 - Sep. 2010Corporate Social Responsibility & Corporate PhilanthropyWorked with the Vehbi Koç Foundation and the corporate communications team as a part of research study for my masters thesis project in the area of corporate philanthropy
Anadolu EfesMarket Research and Brand Manager
Sep. 2005 - Sep. 2008Managed end-to-end development of the first tequila flavored beer brand; Mariachi and its launch into the Turkish market.
• Responsible for the development of the brand values, product positioning and marketing assets.
• Developed and managed pricing strategies, financial planning, and budget.
• Actively engaged with regions through sales outlet visits.
• Developed and led various NPD projects with a diversified approach from licensed brands, acquisitions to brand new creations.
• Explored the market, competition, and consumer needs along with relevant trends and turn into business strategies and prepare NPD plans.
• Analyzed market research data, and prepared reports to build the right portfolio mix, and proposed solutions to improve.
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