Deux LapinsCo-Founder / Digital Marketing & Online Lead
Oct. 2016Istanbul, TurkeyCreate and manage all product marketing and brand communication assets/channels, ensuring strong business results.
• Identify market and consumer needs through insights, and turn them into brand roadmaps, sales strategies, and marketing tools.
• Manage e-commerce website, and offline/online sales outlets including marketplaces thus achieve maximum profitability.
• Lead pricing strategy, supply management, and financial/budget planning.
• Execute new product development plans yearly, rationalize product portfolio frequently.
• Maximize brand awareness and customer loyalty through omnichannel marketing strategies.
• Own specialized consumer & marketing knowledge in baby & mom segment.
• Run social media lead generation campaigns and monitor/accelerate website traffic and ads performance • Completed a market extension project establishing the UK based website in addition to Turkey region.