Demand generation, conversion optimization, marketing automation, operations, digital marketing, and communications experience with B2B and B2C at startups, growth-stage companies, and large billion-dollar enterprises.
Mix of email, content, creative, website, conversion optimization, paid search, display, remarketing, social, syndication, as well as metrics and attribution for each.
MarTech stack: HubSpot, Drift, Hotjar, Airtable, Asana, GA4, Google Ads, LinkedIn (Ads, Sponsored Content, and Life Pages), Sales Navigator, Mixpanel, Mailchimp, Sendinblue, Growbots, Lemlist, Apollo, ZoomInfo, DealSignal, Hunter, Emailable, DocuSign, WP Engine, Elementor, Adobe Creative Cloud (InDesign, Photoshop, Illustrator, and others), Microsoft Office, TestimonialHERO (video testimonials), and others.
Sales enablement, including playbooks, battle cards, presentations, brochures, datasheets, case studies, white papers, demo/explainer videos, and infographics. Conversation intelligence training (Apollo and HubSpot).
Website design, content, and development. Experience with WordPress, html, and css/styles.
Interaction with sales (including SDRs and BDRs), cross-functional teams, and vendors.
Events, including tradeshows, webinars, podcasts, and sales meetings, and partner events.
Positioning, branding, and messaging. Analyst and PR strategies, programs, press releases, bylines, and press kits.More...