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Work Background
Stellenbosch UniversityCommunications Specialist
Sep. 2019Western Cape
CONTENT COLLECTIVEMarketing Communication and Media Specialist
Apr. 2015 - Aug. 2019CAPE TOWNWRITE. CREATE. CURATE. STRATEGISE. CONSULT. RECRUIT. MENTOR. CREATING, MARKET AND SHARING CONTENT ACROSS MULTIPLE DIGITAL AND PRINT PLATFORMS.
Media24Audience Development Strategist
Aug. 2010 - Mar. 2015Cape Town• Design, development and implementation: online audience development strategies. • Project management and implementation: building an online insight community for Media24 Magazines [platform: Vision Critical].
• Research: market and competitor analysis and insights. • Data analysis: digital analytics, insights and recommendations.
• Communication: ongoing with insight communities on various digital platforms.
• New business development: multi-platform strategies/solutions [360° approach].
• Strategic analysis: competitor studies and market insights.
• In-depth research into retail marketing opportunities for consumer magazines and development of retail marketing strategies in partnership with SA’s top retailers.
Cape Town PartnershipCommunications, media and marketing manager
Aug. 2007 - Jul. 2010Cape Town• Marketing and communications strategy design and implementation for both CTP and its subsidiary, the Central City Improvement District (CCID).
• Business writing: in-house and external publications, including annual reports, ad hoc projects. • Media manager and PR strategist (CTP and CCID): opinion pieces, media liaison, etc. • Writing speeches and preparing presentations for CEO and Board Chairperson.
• Events strategy: Design Indaba, 2010 Soccer World Cup, East City Design Initiative, etc.
• Digital strategy: development and launch of new website and integrated digital strategy effectively incorporating social media channels. • Development of new corporate identity: CTP, CCID, Creative Cape Town. • Stakeholder relationship management.
• People management: marketing and communications team.
Media24 (Pty) LtdRetail Marketing Manager
Jan. 2007 - Jul. 2007Cape Town• New business development: retail opportunities for magazines. • Liaison with publishers, editors, retailers, distributors and merchandisers. • Strategy: designing and developing launch marketing strategies for new magazines. • Research and development: focused on retail marketing trends
Media24 (Pty) LtdAssistant publisher: Weg/go!, WegSleep, topCar/topMotor, Max Power, topBike
Aug. 2004 - Dec. 2006Cape Town• Launch and re-launch of Wegbreek and Weg magazines.
• Launch of topCar/topMotor, Max Power and topBike magazines. • New business development: advertising sales, proposals, sponsorships, events.
• Design, development and management: strategy, budget and campaigns.
• Marketing, PR, media management and events.
• Research: market and magazine trends and insights.
• People management: advertising and marketing team.
South African PGA Golf Tour (Sunshine Tour) www.sunshinetour.comMedia, communications and marketing manager
Sep. 2002 - Jul. 2004Somerset West Area, South Africa• Player liaison management: promoting SA’s professional golfers amongst other tours, the media and the public.
• Spokesperson for the SA PGA Tour. • Media strategy, PR and media manager: responsible for media centres countrywide for events such as the President’s Cup, Nedbank Million Dollar Challenge, South African Open and Dunhill Championship.
• Development of new corporate identity for the Tour.
• Digital strategy: development of new website and digital strategy for the Tour – including live scoring mechanism.
• People management: marketing and communications team.
FreelanceCommunications & Publishing consultant
Apr. 2001 - Aug. 2002Knysna, Garden Route• Freelance writing, editing and translating.
• Publishing: various customer and B2B magazines for New Media Publishing.
• Research and communications strategy (for Integrated Labour Solutions): projects include assessing the impact of the Smoking Act on Sun International’s casinos, and a real-time research and impact project for GrandWest Casino aimed at providing 24-hour solutions to management.
Santam InsuranceCommunications manager & Editor-in-Chief
Dec. 1990 - Jun. 1998Cape Town • Concept design and development: marketing communications strategy.
• Publishing, conceptualisation and design: magazines, newsletters, brochures.
• New development: customer publications, internet, intranet.
• Financial editor: annual report, financial analyst presentations at the JSE.
• Media management: PR and media strategy.
• People management: communications and design team.
Die Burger (Media24)Journalist
Dec. 1987 - Nov. 1990Cape TownReporting, editing, design, promotions and supplements.
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