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Work Background
Communications Specialist
Stellenbosch UniversityCommunications Specialist
Sep. 2019Western Cape
Marketing Communication and Media Specialist
CONTENT COLLECTIVEMarketing Communication and Media Specialist
Apr. 2015 - Aug. 2019CAPE TOWNWRITE. CREATE. CURATE. STRATEGISE. CONSULT. RECRUIT. MENTOR. CREATING, MARKET AND SHARING CONTENT ACROSS MULTIPLE DIGITAL AND PRINT PLATFORMS.
Audience Development Strategist
Media24Audience Development Strategist
Aug. 2010 - Mar. 2015Cape Town• Design, development and implementation: online audience development strategies. • Project management and implementation: building an online insight community for Media24 Magazines [platform: Vision Critical]. • Research: market and competitor analysis and insights. • Data analysis: digital analytics, insights and recommendations. • Communication: ongoing with insight communities on various digital platforms. • New business development: multi-platform strategies/solutions [360° approach]. • Strategic analysis: competitor studies and market insights. • In-depth research into retail marketing opportunities for consumer magazines and development of retail marketing strategies in partnership with SA’s top retailers.
Communications, media and marketing manager
Cape Town PartnershipCommunications, media and marketing manager
Aug. 2007 - Jul. 2010Cape Town• Marketing and communications strategy design and implementation for both CTP and its subsidiary, the Central City Improvement District (CCID). • Business writing: in-house and external publications, including annual reports, ad hoc projects. • Media manager and PR strategist (CTP and CCID): opinion pieces, media liaison, etc. • Writing speeches and preparing presentations for CEO and Board Chairperson. • Events strategy: Design Indaba, 2010 Soccer World Cup, East City Design Initiative, etc. • Digital strategy: development and launch of new website and integrated digital strategy effectively incorporating social media channels. • Development of new corporate identity: CTP, CCID, Creative Cape Town. • Stakeholder relationship management. • People management: marketing and communications team.
Retail Marketing Manager
Media24 (Pty) LtdRetail Marketing Manager
Jan. 2007 - Jul. 2007Cape Town• New business development: retail opportunities for magazines. • Liaison with publishers, editors, retailers, distributors and merchandisers. • Strategy: designing and developing launch marketing strategies for new magazines. • Research and development: focused on retail marketing trends
Assistant publisher: Weg/go!, WegSleep, topCar/topMotor, Max Power, topBike
Media24 (Pty) LtdAssistant publisher: Weg/go!, WegSleep, topCar/topMotor, Max Power, topBike
Aug. 2004 - Dec. 2006Cape Town• Launch and re-launch of Wegbreek and Weg magazines. • Launch of topCar/topMotor, Max Power and topBike magazines. • New business development: advertising sales, proposals, sponsorships, events. • Design, development and management: strategy, budget and campaigns. • Marketing, PR, media management and events. • Research: market and magazine trends and insights. • People management: advertising and marketing team.
Media, communications and marketing manager
South African PGA Golf Tour (Sunshine Tour) www.sunshinetour.comMedia, communications and marketing manager
Sep. 2002 - Jul. 2004Somerset West Area, South Africa• Player liaison management: promoting SA’s professional golfers amongst other tours, the media and the public. • Spokesperson for the SA PGA Tour. • Media strategy, PR and media manager: responsible for media centres countrywide for events such as the President’s Cup, Nedbank Million Dollar Challenge, South African Open and Dunhill Championship. • Development of new corporate identity for the Tour. • Digital strategy: development of new website and digital strategy for the Tour – including live scoring mechanism. • People management: marketing and communications team.
Communications & Publishing consultant
FreelanceCommunications & Publishing consultant
Apr. 2001 - Aug. 2002Knysna, Garden Route• Freelance writing, editing and translating. • Publishing: various customer and B2B magazines for New Media Publishing. • Research and communications strategy (for Integrated Labour Solutions): projects include assessing the impact of the Smoking Act on Sun International’s casinos, and a real-time research and impact project for GrandWest Casino aimed at providing 24-hour solutions to management.
Communications manager & Editor-in-Chief
Santam InsuranceCommunications manager & Editor-in-Chief
Dec. 1990 - Jun. 1998Cape Town • Concept design and development: marketing communications strategy. • Publishing, conceptualisation and design: magazines, newsletters, brochures. • New development: customer publications, internet, intranet. • Financial editor: annual report, financial analyst presentations at the JSE. • Media management: PR and media strategy. • People management: communications and design team.
Journalist
Die Burger (Media24)Journalist
Dec. 1987 - Nov. 1990Cape TownReporting, editing, design, promotions and supplements.

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