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Work Background
Product Content, LLCPrincipal, Strategic Growth Consultant
Jun. 2023Mentor, Ohio, United StatesProviding tailored consulting services focused on digital shelf optimization (media and PDP), addressing the unique challenges of each client, whether they are a brand, retailer, or distributor. • Audited 6,000 PDPs and matching conversion rates, uncovering 26 hidden conversion drivers
• Analyzed 720,000 multi-variant data points identifying conversion cheat codes for >32% sales growth
• Updated item onboarding templates to ensure 100% compliance with new content standards
• Led a process optimization initiative, identifying a 25%-time efficiency improvement for stakeholders
Content StatusVP, SaaS Sales & Business Development / Co-Founder
Jul. 2018 - Apr. 2023Mentor, Ohio, United StatesContent Status is a product page auditing, measuring (scoring), and monitoring solution built for business teams to collect actionable insights for data-driven decisions that drive higher conversions and lower product returns. • Launched SaaS auditing technology for brands and retailers, lowering content update time by 45 days
• Assembled and led teams across sales, marketing, client success, and product development
• Articulated product vision and collaborated with product and UX in an agile environment • Defined 75+ actionable optimization insights, resulting in an average conversion increase of 12%
• Established brand positioning and go-to-market messaging across consumer verticals
• Led outbound sales and partnering efforts, resulting in 12x revenue growth
• Client acquisition and account management for major brands, retailers, and agencies
• Industry author and speaker on trends and conversion optimization strategies
Shotfarm, LLCEVP, SaaS Sales & Business Development (acquired by Syndigo)
Sep. 2015 - Apr. 2019Mentor, Ohio, United StatesPIM-lite content syndication SaaS solution and services provider for brands, retailers, and agencies • Created a new go-to-market and pricing strategies resulting in 240% revenue growth in the first year
• Built, coached, and led a successful team of 6 e-commerce experts through the full sales cycle
• Expanded offerings with data connections to Amazon, Walmart, and Target, leading to a 56% ACV boost
• Leveraged consultative selling to add 22 new clients across multiple CPG verticals • Documented overall growth of 800% before the successful acquisition by Syndigo
WebcollageVP SaaS Sales & Business Development, Webcollage: (acquired by Syndigo)
Aug. 2013 - Apr. 2015Cleveland, Ohio, United StatesPost-acquisition by Answers.com and subsequent merger of Easy2 & Webcollage. • Integrated teams, clients, prospects, tech, and processes as part of the acquisition team
• Merged two sales teams, set strategies and goals, driving 28% sales growth
Easy2 TechnologiesVP SaaS Sales & Business Development (Acquired by Answers.com / merged with Webcollage)
Jan. 2000 - Aug. 2013Cleveland, Ohio, United StatesThe industry's first SaaS, basic and enhanced product content syndication solution.
• Partnered with 20+ retailers to create the first e-commerce content syndication network
• Built a 12-person U.S / U.K. team supporting brands through content creation and syndication processes • Closed deals with 300+ brands across every retail vertical, driving 50%+ growth for 5 consecutive years
• Maintained a 94% renewal rate by leading cross-functional communication across verticals
• Created a content program for Lowes.com, driving 60% supplier participation, expanding customer base
• Achieved 4900% return for investors upon acquisition by Answers.com and merger with Webcollage
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