Content StatusVP, SaaS Sales & Business Development / Co-Founder
Jul. 2018 - Apr. 2023Mentor, Ohio, United StatesContent Status is a product page auditing, measuring (scoring), and monitoring solution built for business teams to collect actionable insights for data-driven decisions that drive higher conversions and lower product returns. • Launched SaaS auditing technology for brands and retailers, lowering content update time by 45 days
• Assembled and led teams across sales, marketing, client success, and product development
• Articulated product vision and collaborated with product and UX in an agile environment • Defined 75+ actionable optimization insights, resulting in an average conversion increase of 12%
• Established brand positioning and go-to-market messaging across consumer verticals
• Led outbound sales and partnering efforts, resulting in 12x revenue growth
• Client acquisition and account management for major brands, retailers, and agencies
• Industry author and speaker on trends and conversion optimization strategies