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Work Background
Oberon Securities, LLCManaging Director
Sep. 2023New York, New York, United StatesInvestment banker specializing in AI, Health Tech, start-ups, women and minority founders. Oberon is a leading mid market investment bank focusing on M&A, fundraising, debt, and related services.
Amazon Web Services (AWS)Director (L8), Sales Leader, HCLS, AI/ML Personalization Expert
Jan. 2022 - Sep. 2023United StatesExpert in Entrepreneurship, AI/ML, Certified Cloud Practitioner, Marketing Technology, Sales Leadership, and Life Sciences. Additionally, responsible for helping to build and run a World Wide Field Enablement invitation-only program designed for senior sales leaders. This new program is designed to enable the field to build effective CEO and Board relationships. Responsibilities include team leadership, innovation, design, training and coaching field sales leaders in advanced sales enablement.
Amazon Web Services (AWS)Director (L8), Global Market Market Leader, Healthcare and Life Sciences
Sep. 2020 - Jan. 2022NJManage enterprise Healthcare and Life Science accounts. Working to advance clients transformation and readiness for the cloud and AI and Marketing Automation. Managing large scale enterprise transformation across marketing, IT, Data, Analytics, content, platforms and automation. Expert in AI readiness, digital, strategy, data, content intelligence, process re-engineering, change management, Salesforce, Adobe, Veeva and Cloud. Extensive experience in building and exiting businesses in emerging technology, sold 4 and an IPO. Trusted advisor to client's in healthcare, CPG, Retail and Auto. Incredible ability now to bring AWS's extensive suite of products and expertise to my client's including advanced AI/ML, Data, Cloud and advanced technology.
IBMExecutive Partner
Sep. 2017 - Dec. 2019Greater New York City AreaExecutive Partner working to advance clients transformation and readiness for AI and Marketing Automation. Managing large scale enterprise transformation across marketing, IT, Data, Analytics and HR. Expert in AI readiness, digital, strategy, data, content intelligence, process re-engineering, change management, Salesforce, Adobe and Cloud. Extensive experience in building and exiting businesses in emerging technology, sold 4 and an IPO. Trusted advisor to client's in healthcare, CPG, Retail and Auto. Incredible ability now to bring IBM's extensive suite of products and expertise to my client's including advanced AI, Data, Hybrid Cloud (Redhat) and technology. Recently managed major enterprise transformation for major pharma to prepare for AI, DCO, and personalization at scale. Work included assessment and analysis of every department including data, IT, Marketing, Analytics, MLR and production. Created Content Center of Excellence and managed 3 year transition plan including all process re-engineering, change management and training. Helped client become template driven, universal taxonomy, bring IP in-house, and reduce significant costs in the process. IBM is uniquely positioned to bring to bear all aspects of the transformation and provide the seem-less management and consulting to achieve full automation. In addition, manage the Community Diversity and Inclusion task force for Enterprise Strategy.
Wylei AICo-Founder, CEO
Jun. 2016 - Sep. 2020Jersey City, NJAs CEO and Co-Founder, built Wylei AI from incubation to an award winning AI/ML marketing transformation company with large Fortune 100 companies. Wylei signed formal partnerships with Facebook (FMP) for Predictive Social Video and Predictive Display and with Salesforce Marketing Cloud. Wylei is a venture backed Artificial Intelligence cloud-based machine learning company that uses advanced predictive algorithms to take the guesswork out of digital web, email, mobile, social and video campaigns. Wylei has the only Predictive Video offering on the market. Wylei succeeds by assembling assets and impressions in real-time for truly personalized communication at scale. Wylei also analyzes "in-flght" performance of the campaign to spot non-obvious variables that have led to some of the highest conversion rates in the industry. Wylei fixes the major shortcoming in today's digital marketing. Everyone realizes they need to test their content and optimize their campaigns but today's A/B testing solutions force you to select a single winner that leaves a large % of your target audience not getting the right [or generic one size fits all] content. Enter: Wylei's AUTOMATED RELEVANCY ENGINE. Better than A/B testing is the ability to use pattern matching and go beyond simple segmentation of your audience into the idyllic land of recognizing your prospects and delivering them personally relevant content. Wylei's Predictive Content(TM) and Predictive Intelligence, delivers emails and video that adapt to the specific context of open, based on where, how, and when the email is viewed. Wylei’s patented machine learning engine automatically identifies best-fit patterns for each individual and delivers content with the highest odds of conversion, right when the email is opened.
EYPartner, (acquistion and earn out) Global Lead, Digital Transformation, Life Sciences
Jan. 2015 - Jan. 2016Greater New York City AreaInverse Mobile, LLC has been acquired by EY and I will now be leading the global group through the earn out, importantly charged with helping our Life Science clients fully transform their digital ecosystem and prepare for the ever changing world of the connected consumer and physician. Data and sophisticated analytics will play an increasingly important role and opportunity. In addition to mobile, social, video and content planning, we will now pull together the world wide resources of EY to continue to grow the best in class digital team in the industry and draw upon the vast global resources of EY, the fastest growing company and most admired in the industry. We will help clients gain a competitive advantage using digital to improve their engagement with customers, employees, partners, and suppliers. We will combine leading digital and technology capabilities with the deep industry knowledge. Our services include Digital Strategy, Digital Marketing (including mobile, social, video, smart TV, and content planning, training , guideline and playbook development), Customer Engagement, Enterprise Digital Transformation, Data and Analytics, and best practices of how digital plays in the foundational service of tax, performance, risk, supply chain, etc. Areas of Focus:
- Innovating businesses and business models
- Digital assessment and enterprise wide transformation
- Assessment and detailed road maps and execution of the revolutionized Path to Treatment and Path to Purchase
- Understanding digital medicine opportunities, Beyond the Pill
- Re-imagining the future of business operations using digital
- Mobile Co-Pay using the Inverse Co-Pay Connect platform
- Data and analytics planning, execution and best practices
- Advanced solutions, built using cloud computing, mobile, wearables, retail engagement, e-commerce, gaming, etc.
- Business development teams to help clients determine where to place bets on advanced technology and connected customers
FacebookHead of Healthcare, Global Marketing Solutions
Jan. 2013 - Dec. 2015New York, New YorkLeading the Facebook healthcare vertical for the kick off as a thought leader, into the future by demonstrating the power of our audience/platform to healthcare advertisers and agencies to drive meaningful partnerships over time. Immediately for OTC marketers, utilizing our targeted reach at scale (1.2B+ monthly users!), our deep engagement, mobile utilization and measurable results. Excited to be in a values-based culture where we focus on impact, move fast, are bold, open, and build social value.
Sunergos LLCTrusted Advisor, prior Chief Marketing and Sales Officer
Sep. 2012 - Nov. 2013New YorkSunergos is a global performance consulting and leadership development firm. We partner with leaders around the world to transform the very fabric of how people work together bringing about a new era of performance and leadership. Sunergos distinguishes itself by applying a methodology that produces results and provides access to a broader future for our clients. Initiatives that are at risk or have significant performance barriers are our specialty. Sunergos works on critical assignments around the world for the Fortune 100, with specialty in healthcare and oil and gas, with amazing results, leading to long term relationships. Our execution in partnership with our leaders increases the velocity of outcomes they can expect. Ask me about our specialty programs in Digital Immersion and Execution as well as our Legacy Program for Female Executives...
Inverse Mobile, (Acquired by Ernst & Young)Founder, CEO (sold to EY)
Jan. 2012 - Feb. 2015New YorkInverse Mobile has been acquired by Ernst & Young. Inverse is a premium strategic mobile and social advertising and marketing agency. Significant Facebook strategy experience and mobilizing the leading pharmaceutical companies. Services include digital strategy development, social road maps, full mobile services, text, consumer response, couponing, in-store, developed software platform Co-Pay Connect the first mobile platform for co-pay delivery, app development and media planning and buying in conjunction with Adtheorent. Partners have extensive mobile and social AOR experience for the Fortune 100 specializing in Healthcare and CPG.
AUGME TECHNOLOGIESPresident, Augme Mobile Health Group
Jan. 2010 - Jan. 2012Leading full service mobile solutions provider, extensive experience in pharmaceutical mobile marketing, both consumer and professional. Also retail and shopper marketing experience as well as Mobile Media. Earned and managed Mobile AOR for Pfizer, J&J, Abbott Diabetes, BI, etc. and CPG, Mattel and Clorox.
EuroRSCG LifePresident, Havas Drive (merger)
Feb. 2009 - Jan. 2010Havas Drive, winner of the 2009 Med Ad News Vision Award, is a pay-for-performance technology company in the Euro network building immersive virtual environments for consumers and physicians.
CommonHealth, A WPP CompanyManaging Partner and President, Consumer and ebusiness
Jul. 2006 - Jul. 2008
Faith Popcorn's BrainReserveManaging Director
Jan. 2004 - Dec. 2006
Cap Gemini Ernst & YoungPartner
Jan. 2001 - Jan. 2004New YorkDirect hire partner brought in to start new group, Health High Growth, targeting the pharmaceutical industry companies below the top ten. Worked on sales, consulting, product implementation including Siebel, SAP and Oracle.
Oncology.comCEO
Jan. 1999 - Dec. 2001New YorkOncology.com was originally established as a CMGI family internet company providing the best cancer information and resources on the world wide web. It had prominent founding backers which included Andy Grove, Paul Allen of Vulcan Ventures, and Mike Milken. Oncology.com won the Time Inc. Health International Health & Medical Media Award (aka FREDDIE) as Best Oncology Website, was named by Yahoo!Life as the Best Cancer Resource, and won eHealthcareWorld Awards for Best Disease Management Site and Best Community Building Site . I had the privilege of serving as the CEO, my experience at dotcom startups has been rich, wide in scope, and intensive. It has provided me with valuable exposure and hands-on interaction with technology and the issues required to make a business work on the Internet.
CBSHealthwatchFounder and CEO
Jan. 1998 - Jan. 2000NYWrote original business plan for how consumers would use the web for seeking healthcare information. It transformed the culture as every person now impacted with a healthcare issue goes to the web for information. Built from the ground up to 250 people in two years, was officer in the sale to CBS and IPO. Started consumer strategy and site for Medscape. CBS corp. bought 33% of the company 3 months in and became CBSHealthwatch. Ran the company, operations, marketing, sales, P&L, coordination with CBS and Medscape. Charged with the development of broadcast and radio programming and content integration for existing CBS properties. Parent company of CBSHealthWatch, Medscape became a publicly traded company in 1999.
Grew from 1 to 250 employees, participated as officer in IPO.
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