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Work Background
VacasaSenior SEO Specialist & Acquisitions Lead (Re-Director of Organic Traffic)
May. 2015 - May. 2024Carbondale, Colorado, United StatesGoing on 18 years of SEO experience in the vacation rental/real estate industry I bring a plethora of search engine marketing expertise proving that organic marketing still works and performs very well. Over the past few years I've been the liaison between our corporate acquisitions teams and the SEO team overseeing and implementing the migration of digital web properties (1,800+ partner sites/domains) over to Vacasa ownership. In addition to focusing on Vacasa.com I managed & optimized 10+ partner sites by implementing on-page optimization (meta data, internal linking & copywriting with AI), technical SEO (creating 301 redirects & fixing broken links by checking weekly partner site crawls) and maintaining the Google Business Profiles for all of Vacasa's markets across the US, Canada, Mexico and Central America.
Blue Tent MarketingSEM Account Manager
Oct. 2012 - Feb. 2015Carbondale, Colorado, United StatesAs an SEM Account Manager I oversaw multiple clients (small B&Bs up to large vacation rental companies) on a monthly basis providing reporting and analysis on results due to SEO implementation strategies.
Blizzard Internet MarketingSEO Professional
Aug. 2008 - Oct. 2012Glenwood Springs, Colorado, United StatesPerformed SEO optimization for multiple vacation rental clients and held client meetings online to discuss strategies and reported on results due to my digital marketing efforts.
Stimulus Marketing SolutionsJunior SEO
Aug. 2007 - Aug. 2008Aspen, Colorado, United StatesPerformed fundamental SEO tasks (on-page optimization & learning how to read source code to identify page elements) for a wide variety of clientele.
UPSFinancial Analyst
Jan. 1997 - Nov. 1999Atlanta, Georgia, United StatesAs a financial analyst I worked with a team of analysts providing monthly revenue reporting to be shared with upper management as well as the CEO.
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