VacasaSenior SEO Specialist & Acquisitions Lead (Re-Director of Organic Traffic)
May. 2015 - May. 2024Carbondale, Colorado, United StatesGoing on 18 years of SEO experience in the vacation rental/real estate industry I bring a plethora of search engine marketing expertise proving that organic marketing still works and performs very well. Over the past few years I've been the liaison between our corporate acquisitions teams and the SEO team overseeing and implementing the migration of digital web properties (1,800+ partner sites/domains) over to Vacasa ownership. In addition to focusing on Vacasa.com I managed & optimized 10+ partner sites by implementing on-page optimization (meta data, internal linking & copywriting with AI), technical SEO (creating 301 redirects & fixing broken links by checking weekly partner site crawls) and maintaining the Google Business Profiles for all of Vacasa's markets across the US, Canada, Mexico and Central America.