Matt Smith
SEO Specialist/Digital Marketing
Carbondale, Colorado, United States
Experience
Vacasa
Senior SEO Specialist & Acquisitions Lead (Re-Director of Organic
Traffic)
May 2015 - May 2024 (9 years 1 month)
Carbondale, Colorado, United States
Going on 18 years of SEO experience in the vacation rental/real estate
industry I bring a plethora of search engine marketing expertise proving that
organic marketing still works and performs very well. Over the past few years
I've been the liaison between our corporate acquisitions teams and the SEO
team overseeing and implementing the migration of digital web properties
(1,800+ partner sites/domains) over to Vacasa ownership.
In addition to focusing on Vacasa.com I managed & optimized 10+ partner
sites by implementing on-page optimization (meta data, internal linking &
copywriting with AI), technical SEO (creating 301 redirects & fixing broken
links by checking weekly partner site crawls) and maintaining the Google
Business Profiles for all of Vacasa's markets across the US, Canada, Mexico
and Central America.
Blue Tent Marketing
SEM Account Manager
October 2012 - February 2015 (2 years 5 months)
Carbondale, Colorado, United States
As an SEM Account Manager I oversaw multiple clients (small B&Bs up to
large vacation rental companies) on a monthly basis providing reporting and
analysis on results due to SEO implementation strategies.
Blizzard Internet Marketing
SEO Professional
August 2008 - October 2012 (4 years 3 months)
Glenwood Springs, Colorado, United States
Performed SEO optimization for multiple vacation rental clients and held client
meetings online to discuss strategies and reported on results due to my digital
marketing efforts.
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Stimulus Marketing Solutions
Junior SEO
August 2007 - August 2008 (1 year 1 month)
Aspen, Colorado, United States
Performed fundamental SEO tasks (on-page optimization & learning how to
read source code to identify page elements) for a wide variety of clientele.
UPS
Financial AnMore...