CI&TWeb Analytics Senior & Data Project Manager
Jul. 2022 - Jul. 2023São Paulo, Brasil• Planning and implementation of app tracking in GA4 on the launch of new pioneering bank services (Firebase, GA, DataStudio, BigQuery, PowerBI) in a time-sensitive project.
• Development of “People Analytics” automated reports to analyze and refactor critical teamwork processes.
• Leader/Scrum Master/Business Analyst of the Martech team, creating the flux and processes, coordinating multiple tagging projects at once selecting collaborators, negotiating with clients, mapping all web data structures and client training empowering them in data visualization (Monday, GTM, GA4, Miro).
• Coordinating, training, and developing people from multiple areas as developers, data specialists, and data viz.