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Work Background
GoogleCustomer Success Manager • Global Business - Platforms
Jul. 2023 - May. 2024São Paulo, São Paulo, Brasil• GA4 Fund Manager, completing 130 projects of new technology adoption in South and North America within 6 months, covering 85% of all Universal Analytics large clients in LATAM.
• Onboarding on Google Marketing Platforms tools, training clients to use CM360, DV360 and GA4 with excellence. Onboarded clients: Amazon, Natura, Volkswagen, Santander, Bradesco and others.
• $20,000,000 USD executed in Digital Out Of Home media in Brazil via incentive program.
• Capacitation and Certification of partners and agencies in CM360, training 200 professionals in person.
CI&TWeb Analytics Senior & Data Project Manager
Jul. 2022 - Jul. 2023São Paulo, Brasil• Planning and implementation of app tracking in GA4 on the launch of new pioneering bank services (Firebase, GA, DataStudio, BigQuery, PowerBI) in a time-sensitive project.
• Development of “People Analytics” automated reports to analyze and refactor critical teamwork processes.
• Leader/Scrum Master/Business Analyst of the Martech team, creating the flux and processes, coordinating multiple tagging projects at once selecting collaborators, negotiating with clients, mapping all web data structures and client training empowering them in data visualization (Monday, GTM, GA4, Miro).
• Coordinating, training, and developing people from multiple areas as developers, data specialists, and data viz.
Wunderman Thompson BrasilMetrics and Data Coordinator
Mar. 2022 - Jul. 2022São Paulo, São Paulo, Brasil• Planning and implementation of Google Tag Manager complete data structure, over 20 full websites.
• Development and optimization of automated reports for campaigns and website performance. (Analytics, Supermetrics, DataStudio, PowerBI).
• Leader of the data team for Grupo Notredame Intermédica, guiding the team's work and ensuring it is coordinated with the clients goals while training them in Analytics, Ads and GTM.
QuarryTracking/Compliance/Data Engineer
Sep. 2021Oregon, United States• Leadership of the data team for clients in the entertainment industry, participating in over 50 data projects.
• Planning and implementation of data tracking including GA4, Facebook, Pinterest and others.
• Development of dashboards to support marketing campaigns and website performance.
• GDPR compliance world-wide.
PerhashMarketing Director
Jul. 2020 - Jul. 2022São Paulo, São Paulo, Brasil• Full development, execution and optimization of Facebook Ads, Linkedin Ads and Google ads campaigns.
• Complete branding development and implementation. • SEO audit, optimization and projection.
• Planning and execution of email marketing campaigns, including lead score, urgence strategy, lead nutrition, marketing automation and tracking.
DSI PartnersMarketing Director
May. 2020 - Nov. 2020Sorocaba, São Paulo, Brasil• Planning, execution and optimization of campaigns in Gogole Ads, Facebook Ads and Linkedin Ads.
• Development and analysis of platform focused in C-level courses.
• Omnichannel implementation.
• E-mail marketing automation and CRM integration.
• Full rebranding. Web/Digital/Data Projects Manager | GMP | GA4 | GTM | CM360 | SA360 | Google Ads | GDPR | Performance | Tracking | Performance | Business Intelligence | Data Compliance
Social QIMarketing Manager
May. 2020 - Nov. 2020São Paulo, São Paulo, Brasil• Development of proposals for clients.
• Ads campaigns in Facebook, Google, Instagram, OLX, Pinterest and Taboola.
• CRMs setup and management (Active Campaign, Anapro, GetResponse, RD Station).
• Real state campaigns (over 50 sales in 6 months of campaigns).
• Coordinated marketing campaigns for gambling niched clients.
• E-mail marketing setup and optimization. Web/Digital/Data Projects Manager | GMP | GA4 | GTM | CM360 | SA360 | Google Ads | GDPR | Performance | Tracking | Performance | Business Intelligence | Data Compliance
Float Health BrasilPerformance Marketer
Jan. 2020 - May. 2020São Paulo• Setup and optimization of Facebook Ads, Linkedin Ads, Google Ads and Pinterest campaigns.
• Marekting planning in high risk niches (medicinal Cannabis).
• DataStudio automated reports.
• Website and SEO audit for farmaceutical industries (Sanofi and Mercks).
• E-mail marketing setup, lead score, rich media, performance improvement.
Encaminhei.comDigital Marketing Analyst
Aug. 2019 - Oct. 2019São Paulo e Região, Brasil🗸 Persona development.
🗸 TV marketing in the biggest channels in Brazil.
🗸 Facebook Ads performance and reporting.
🗸 E-mail marketing plan and execution.
🗸 Setup, analysis and performance improvement of Facebook Ads and Google Ads
TRENDY LANDMarketing Director
Jan. 2017 - Jan. 2020São Paulo🗸 Setup, analysis and optimization of campaigns for home decor niche.
🗸 Influencer marketing management.
🗸 E-mail marketing and automation.
🗸 Logistics of the business (it shipped worldwide).
🗸 Website conversion rate optimization.
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