CareemCustomer Marketing Executive - KSA
Jul. 2018 - Apr. 2019Al-Riyadh Governorate, Saudi Arabia- Careem’s point of contact with the creative agency, overseeing the retainer and ensuring deliverables on a monthly basis in parallel to KSA marketing initiatives.
- Managed and executed localization of Careem’s regional branding campaigns including photoshoots and digital ads creation.
- Managed KSA wide campaigns including briefing, conceptualization, video production.
- Worked on briefing monthly digital ads to the creative agency.
- Managed KSA wide communication in coordination marketing and creative teams.
- Worked closely with demand director on planning, budgeting, data analysis and initiatives execution on customer retention across KSA.